On May 1st, the 50th anniversary of Land Rover Range Rover – “Range Rover Life” webcast, the second episode of the British drama “A Sweeping Mountain” was launched at 19:00 that night. Through five scenes of “Range Rover World”, “Range Rover Feelings”, “Range Rover Way”, “Range Rover Life” and “Range Rover Journey”, this episode respectively tells the best of Range Rover, the exquisite luxury of Range Rover, and the 50-year evolution of Range Rover , the story between Range Rover and the British royal family, and the brilliant achievements of Range Rover.
“Range Rover Life” Land Rover Range Rover 50th Anniversary Presentation
Mr. Hu Bo, Executive Vice President of Products and Marketing of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Organization, shared the wonderful development history of Range Rover with the majority of Land Rover owners and fans in the live broadcast. He said: “50 years ago, The Range Rover model was officially unveiled, creating a precedent for a large luxury all-terrain SUV. For half a century, Range Rover has always been creating new peaks with its sophisticated design, exquisite craftsmanship and innovative engineering, and has written an indispensable legend in the Land Rover product family chapter, bringing a glorious sense of luxury and an extraordinary all-terrain experience to consumers around the world.”
Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Organization Hu Bo, Executive Vice President of Products and Marketing, and host Wang Cong
In addition, Mr. Sun Huizhu, a professor at the Shanghai Theater Academy, shared with you the British culture in British dramas; Li Shoubai, Li Shiyi, father and daughter of Range Rover Experience Officer and Shanghai-style culture inheritor, led everyone to visit old Shanghai, and the Jaguar Land Rover gold medal trainer even ran throughout the live broadcast. Everyone brought a wonderful explanation of Range Rover models.
The third episode “Rushing to the South Gate of Heaven” will continue to broadcast as scheduled at 19:00 tonight, performing the “challenging life” of the Range Rover sports version.
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Peak strength, interpretation of immortal chapters
Adhering to the unswerving commitment to performance and technology, Range Rover continues to innovate and break through, leading the highest standard in the field of luxury all-terrain SUVs. In 1970, the first-generation Range Rover was equipped with a lightweight all-aluminum V8 engine, full-time four-wheel drive and high-efficiency disc brakes when it was launched, setting a benchmark for the industry. Since then, Range Rover has also become the world’s first all-terrain SUV equipped with ABS anti-lock braking system, ETC electronic traction control system and automatic electronically controlled air suspension. Compared with its predecessors, the second-generation Range Rover, born in 1994, adopted a long-wheelbase chassis and upgraded the electronically controlled air suspension. It was well received by the market and attracted other high-end manufacturers to join the rapidly developing luxury SUV market. In order to further improve driving comfort, the third-generation Range Rover equipped with a load-bearing chassis structure made its debut in 2001. It is equipped with the world’s first adaptive dynamic system that can continuously optimize driving performance and body posture, and will respect the driving experience Take the experience to a whole new level. In 2012, the fourth-generation Range Rover was launched. This generation of Range Rover is the world’s first SUV with an all-aluminum body structure, becoming the pinnacle of luxury and a phenomenon-level work. Moreover, the unique suspended roof design and the introduction of the extended version of Genesis have won high praise from consumers.
First Generation Range Rover
It is precisely by virtue of its outstanding performance that Range Rover has created countless achievements that attract worldwide attention: in 1971, Range Rover, as an “excellent model of industrial design”, became the first car exhibit at the Louvre in Paris. In 1972, the Range Rover became the first vehicle to successfully cross the Darien Isthmus. In 1979, a specially modified Range Rover won the first Paris-Dakar Rally. In 1985, the diesel-powered Range Rover “Bullet” broke 27 speed records.
1972 Range Rover Crossing the Isthmus of Darien
In addition to winning dazzling honors, Range Rover is favored by the British royal family and has become a special car for royal outings. It is worth mentioning that in 2015, Land Rover built a new inspection car for Queen Elizabeth II. The car is based on the long-wheelbase Range Rover Hybrid and is Land Rover’s fourth Royal Review car. In addition to the British royal family, politicians, music masters, sports stars and business elites, Range Rover can always attract the attention of celebrities and become their glory car.
Technological innovation, leading the new benchmark of all-terrain SUV performance
As the flagship of the Land Rover brand and family, the 2020 Range Rover is equipped with a new Invitrogen 3.0-liter dual-supercharged engine with 48-volt mild hybrid technology. With the maximum output power of horsepower and peak torque of 550 Nm, the vehicle can obtain strong and smooth power output when it starts.
Invitrogen 3.0 liter twin supercharged engine
In addition, the 2020 Range Rover still inherits the excellent ATRS Land Rover all-terrain technology. Equipped with the more advanced second-generation all-terrain feedback adaptive system, all-terrain intelligent electronic air suspension, all-terrain progress control system and many other excellent all-terrain technology crystallizations, it can calmly cope with multiple complex road conditions and make “Peak” driving more calm .
Of course, a series of innovative technologies such as pixel-type laser LED headlights, the second-generation full-color head-up display system, and the InControl intelligent driving collar dual-screen exclusive touch infotainment system have brought more luxurious and comfortable driving enjoyment. It is the application of forward-looking technology that has made Range Rover lead the flagship luxury SUV market for many years.
2020 Range Rover
After 50 years of magnificent development, Range Rover has moved forward boldly and continuously innovated, perfectly integrating luxury and comfort with all-terrain capabilities, leading the highest standard in the field of luxury SUVs with superb attainments, winning numerous honors with its extraordinary strength, and writing a glorious history. In the future, the Land Rover brand and the Range Rover family will continue to be unswervingly committed to providing consumers with products that are easy to grasp, accompany users to explore new areas, conquer various dangers, achieve self-breakthrough, and practice the brand concept of “Boundless Heart”.
