Recently, Chery Automobile and Zhongjin Ruili Financial Leasing Co., Ltd. (hereinafter referred to as “Zhongjin Ruili”) reached a cooperation. Taking financial leasing as the entry point, they jointly launched a flexible and stress-free value-preserving lease-purchase plan specially designed for consumers, and jointly explored automobile In the field of new retail, further lower the threshold of car purchase and open up new car consumption models.
Based on Chery Automobile and CICC Ruili jointly launched the value-preserving rent-purchase “Ruirong” plan, customers only need to pay no more than 20% of the down payment to drive easily, and the subsequent monthly rent can be easily repaid. You can flexibly choose among the three plans of return and replacement, you can choose to buy the existing vehicle, return the vehicle to an authorized Chery dealer, or replace it with a new model to enjoy the latest trends and technologies.
Compared with traditional full-payment car purchases and traditional car loans, consumers have paid the full payment but have not used the full value of the vehicle. The value-preserved lease-purchase-leaseback plan jointly launched by Chery Automobile and CICC Ruili has actually achieved how much money is used. How much to spend, to meet the more diversified needs of car consumers, and provide consumers with a more cost-effective consumption model.
At present, young people born in the 80s and 90s have gradually become the main consumers in the Chinese auto market. Compared with other generations, the post-80s and 90s have advanced consumption concepts and are more daring to consume in advance, but their purchasing power is limited due to insufficient funds at hand. In this context, Chery Automobile and CICC Ruili cooperated to make up for the lack of consumption scenarios in the market through this “rent first and buy later” car consumption model, which will further reduce the threshold of car consumption and help more people easily embrace cars Life.
As the only financial leasing company authorized by the ICBC system, CICC Ruili focuses on developing the automobile consumption field in the form of financial leasing, and is committed to linking financial institutions, OEMs, dealers, and customers with a comprehensive service platform to achieve symbiosis and Win-win, currently has 1000+ directly-operated stores, covering more than 213 cities. With the continuous deepening of the cooperation between Chery Automobile and Zhongjin Ruili, these channels will also become an effective entrance for Chery Automobile to develop new incremental markets.
This time, the in-depth cooperation between Chery Automobile and CICC Ruili in new retail not only expands the consumption scenarios, leads the innovation of automobile consumption patterns in the auto industry, but also further boosts Chery’s sales growth.
