The Camping Jungfrau holiday park in Lauterbrunnen is one of the most popular holiday parks in the Swiss Alps, where 65% of tourists who visit the Swiss Alps each year choose to camp here. This resort hotel in the Jungfrau Region of the Bernese Oberland is located next to the Staubbach waterfall and offers spectacular mountain views. When the camp was first built, it tried to provide a place for people who have lived in the city to recuperate and recuperate. Therefore, the camp is very quiet after nightfall. Only by listening carefully can you feel the sound of the gurgling waterfall.
The camping culture in Europe is very developed, and relying on the advantages of the natural scenery of the Alps, about 150,000 tourists visit the Camping Jungfrau Holiday Park Hotel every year, which not only brings economic benefits to the surrounding areas, but also makes the campsite Brand recognition gradually improved.
Step by step for “profit”
As one of the most popular campsites in Switzerland, Jungfrau Holiday Park has attracted tourists from all over the . The camp is open all year round, and winter is the busiest season of Jungfrau Holiday Park , because tourists who come here for camping in winter cannot resist the temptation of skiing at the foot . The camp provides free shuttle service to the ski resort for all tourists, and there are also shops in the camp for tourists to buy ski equipment. The natural environment surrounded by mountains and rivers helps camp attract a large number of tourists. From 2014 to 2018, the average annual camp occupancy rate increased from 56% to 73%, and visitor satisfaction reached 93%.
The camp is equipped with a full range of indoor and outdoor equipment, including outdoor heaters, barbecue facilities, gardens and other recreational facilities. Campers who like outdoor sports can enjoy the ice and snow scenery next to the warm heater. The cheap cabins are not equipped with kitchen facilities, but there is a communal kitchen in the camp, where tourists who can show off their cooking skills. Switzerland’s camping life is more inclined to family vacations. Usually, parents bring their children to spend camping time . Therefore, Jungfrau Holiday Park is equipped with mini golf courses, children’s playgrounds, bicycle rental venues, and table tennis tables. , tennis court, game room and other family entertainment facilities. Some entertainment items will charge extra fees, but there is still an endless stream of people .
The Jungfrau Park also has a restaurant, a small shop and a bar. It is worth mentioning that due to the increasing , savvy park operators have seized business opportunities and opened a Chinese restaurant in the camp, attracting more Chinese and Asian tourists. Usually, tourists who drive a RV to camp will also park their RV at the foot of the Alps in the evening , against the bright white light reflected by the snow-capped mountains, walk into the bar and have a drink. In addition to the income from leasing cabins or providing other forms of accommodation, the income from operating various entertainment facilities and renting out equipment and equipment also accounts for a large proportion of the total income .
epilogue
In recent years, ice and snow tourism has been the mainstream direction of the development of the domestic winter tourism market. However, due to problems , the outbreak point of the winter tourism market is still unclear. The Swiss Jungfrau Park Camp has shown the world the broad prospects of ice and snow tourism with its stable passenger flow and considerable economic benefits . Although ice and snow tourism has higher input costs and site selection requirements than traditional sightseeing tourism, there is no doubt that the returns it will get will be huge. We have reason to believe that the prospect of the Jungfrau Park camping business model at the foot of the Alps being translated to the domestic camping market will be bright . With the increasing attention of Chinese people to the camping industry , such a beautiful vision will be just around the corner. Can look forward to.
