Recently, the sales data of major auto brands in 2019 were released. In the large SUV market, SAIC Volkswagen Touron and Touron X double stars shine, and have achieved impressive market performance. The cumulative sales of the two vehicles for the year were 84,003 units, leading the market segment strongly and showing the strong competitiveness of the strong.
Touron: The 2020 model of Hengqiang, the strong one, is favored
As the flagship large SUV of SAIC Volkswagen, Touron has been popular with consumers since its launch, and has become a phenomenon-level explosion in the large SUV market, and has won the CACSI C-class SUV user satisfaction champion for two consecutive years. In the environment of the declining auto market, Touron has shown a strong attitude. As of the end of 2019, the cumulative sales of Touron and Touron X have reached close to 250,000 vehicles.
In September 2019, the 2020 Touron was upgraded, and the luxury quality was once again improved, which is favored by consumers. All 2020 Touron models provide a digital vision cockpit, demonstrating the technological strength of the flagship SUV. The 10.2-inch full-digital LCD instrument with a sense of technology has become the standard equipment of the whole series. The central control screen of the comfort version and the luxury version is upgraded to an 8-inch full-touch entertainment and navigation system, which is both fashionable and practical. In addition, in order to take care of the leg comfort of the driver and passengers, the 2020 Tuon model has also been equipped with luxurious leather leg rests for the front row main and co-drivers. The majestic and tough appearance, the luxurious and spacious 7-seater space, and the majestic and powerful power have always been the advantages of Touron, and the excellence in luxury has more intimately met the needs of consumers.
Touron X: Open up the blue ocean and set a new benchmark for luxury sports SUVs
At the end of May 2019, SAIC Volkswagen’s flagship luxury sports SUV Touron X was launched. Touron X is the world’s first coupe-shaped SUV of the Volkswagen brand, and it is also a rare luxury sports SUV with a length of nearly 5 meters in the market. It has opened up a new blue ocean market and established a new benchmark for luxury sports SUVs with its strength .
Touron X inherits the excellent quality of Touron, and at the same time, it has achieved transcendence and breakthroughs in multiple dimensions. Its sporty and luxurious appearance and interior design have been widely acclaimed, and won the award in the design field – “2019 International CMF Design Award”. In terms of equipment, Touron X is the first to apply a number of luxurious configurations such as the driver’s intelligent active recognition system, full-touch digital air-conditioning panel, all-weather LED headlights, and full roof Chamude microfiber coating among SAIC Volkswagen models. The latter brings a luxury sports SUV car experience beyond imagination.
In the professional media test drive activities of Touron X held in Wuhan, Shenyang, Qingdao and other places, Touron X won high praise from professional media. Its powerful power performance, luxurious and sporty chassis, flexible handling experience, and excellent sound insulation performance all left a deep impression on the professional media. In addition, Touron X’s golden rear space comparable to executive-class cars and many flagship technology configurations have also been praised.
In the past year, Touron and Touron X joined forces to compete in the 5-7 seat large SUV market, fully meeting the diversified needs of consumers. The strong will continue to forge ahead, and the performance of Tuon Gemini in 2020 is worth looking forward to.