As a model of luxury SUV adhering to the British style, the Land Rover Discovery series has gone through an extraordinary journey of 30 years. On the occasion of its 30th anniversary, the Land Rover Discovery family has ushered in new products one after another. In October last year, the 2020 Land Rover Discovery 5 was officially launched. As a year model, the 2020 Land Rover Discovery 5 has carried out a number of detailed upgrades in terms of appearance, interior and configuration. In the product architecture of the 2020 Land Rover Discovery 5, two 30th anniversary commemorative models are also provided.
2020 Land Rover Discovery 5
After a new upgrade, the new Land Rover Discovery 5 has gained a firm foothold in the traditional off-road vehicle market. Compared with traditional off-road vehicles with a non-load-bearing body structure, the use of lightweight technology on the PLA platform has further improved the comfort of the new Land Rover Discovery 5, and at the same time enhanced road handling.
Stylish large luxury SUV design
As a luxurious large SUV, the Land Rover Discovery 5 retains the tradition of the Land Rover Discovery family in terms of vehicle shape, and at the same time expresses the design elements of old-school classic off-road vehicles in a new car with modern design techniques. On the whole, the application of the PLA platform provides great convenience for the vehicle to achieve classic styling proportions. The design of the short front and rear overhangs greatly improves the physical passability of the vehicle. In terms of styling, the platform structure of the short front and rear overhangs also allows the Land Rover Discovery 5’s bottom image to be stretched, strengthening the overall visual tension of the vehicle .
Compared with traditional off-road vehicles, Land Rover Discovery 5 also uses a more inclined front windshield design, which further clarifies the visual center of gravity on the side of the body and the rear seat feeling, and extracts the sense of movement that traditional off-road vehicles do not have. As another advantage of the large-slope windshield design, the drag coefficient of the Land Rover Discovery 5 has also been reduced.
The shape concept of the Land Rover Discovery family’s stepped roof is conveyed with a fashionable design technique. Under the effect of the stepped top line, the Land Rover Discovery 5 has constructed a classic theater-style cockpit design in the rear row. Coupled with the large side window design emphasized on traditional off-road vehicles, the interior permeability of the Land Rover Discovery 5 has been fully optimized.
Balanced Product Definition
Inside the vehicle, the all-new Land Rover Discovery 5 defines the fusion of luxury and the future with its all-glass cabin. The high-quality interior and highly intelligent equipment really embody the essence of the Land Rover brand of “wearing a suit to go off-road”.
Thanks to the positioning of a large luxury SUV, in terms of interior space, the new Land Rover Discovery 5 also has a balanced layout for the seating space of the three rows of seats. On the premise of ensuring the comfort of the second row of seats, the third row of seats The size of the chair is also comfortable and usable. Land Rover Discovery is equipped with full-size 7 seats, which embodies intelligent versatility to the greatest extent. For example, its 60:40 ratio second-row seats have front and rear sliding and backrest angle adjustment, and are equipped with a central access channel. Its theater-style seating layout allows everyone to comfortably see the road ahead, while the stepped roof provides more headroom for second- and third-row passengers.
As a Land Rover, especially as a Discovery, Land Rover Discovery 5 is also a master of Land Rover off-road technology. The all-terrain technology based on the longitudinal engine platform has fully expanded the dynamic performance of the vehicle from off-road to on-road. In terms of configuration, it is equipped with TERRAIN RESPONSE 2 second-generation intelligent all-terrain response adaptation system and all-terrain progress control system. The former can provide the driver with intelligent driving mode selection, while the latter can help the driver calmly cope with more challenging road conditions at a stable speed.
In terms of detailed performance configuration, Land Rover Discovery 5 also provides configurations such as steep slope descent, wading sensor, and electronic air suspension system. It perfectly integrates road handling and off-road passing performance. In other words, starting from the usage scenarios of life, Land Rover Discovery 5 is a model with very balanced performance.
Exclusive 30th Anniversary Edition
Compared with the old model, the 2020 Land Rover Discovery 5 has further optimized the detailed attribute configuration, adding configurations such as streaming media high-definition rearview mirror, wireless charging, driving condition monitoring, and an electronic wristband that can open the trunk. , Further optimization on the high-tech intelligent equipment system.
The 30th anniversary model is equipped with a black sports design package, through black air intake grille, car logo, tailgate trim cover, exterior rearview mirror, 20-inch wheels and other details. With the exclusive black kit, the 30th anniversary model has even more commemorative value.
Mid-term facelifted Land Rover Discovery Sport
At the Guangzhou International Auto Show at the end of last year, the new Land Rover Discovery Sport was officially unveiled. As the successor of the Land Rover Discovery Sport, the new Land Rover Discovery Sport has attracted a lot of attention since its debut.
Brand new tough sporty look
Overall, compared with the old Land Rover Discovery Sport, the new Land Rover Discovery Sport has not changed much in proportion. This also allows the new car to continue a streamlined and compact overall visual sense in the overall shape, and under the compact overall shape, it creates a sense of large volume with a long body. The family-style front face adopts the leading upper and lower double active air intake grille design at the same level, which realizes the perfect combination of beauty and functionality; the clamshell hood and golden ratio body lines are not only more in line with aerodynamics, but also make the overall The body design is more simple and elegant. On the whole, the image created by the new Land Rover Discovery Sport retains the family positioning of the high-end mid-sized all-terrain SUV of the Land Rover Discovery series.
In terms of details, the new Land Rover Discovery Sport adjusts the design of the front and rear of the car with the design language of the new generation of Land Rover family. The use of LED light sources compresses the longitudinal height of the headlights, which significantly improves the technological sense of the front face of the vehicle. At the same time, the size of the air intake grille has also been compressed to a certain extent compared with the old Land Rover Discovery Sport, and the same-color area of the front bumper mask has also been increased. Under the new family-oriented design concept, the front face of the new Land Rover Discovery Sport is also in line with the Land Rover Discovery 5.
The design of the rear of the vehicle is also in line with the Discovery family. The round taillight feature used on the old model has been replaced by a pattern composed of LED light guide strips. In terms of appearance alone, the new Land Rover Discovery Sport is very simple and stylish.
Brand new luxury textured interior
The interior design follows the design concept of the Land Rover Discovery 5 and has been fully upgraded. The full-touch control panel replaces the physical buttons of the old model, and the central air outlet is also hidden in the two-color split position of the instrument panel. Compared with the Land Rover Discovery Sport, the texture presented by the overall interior has been significantly improved.
Inside the vehicle, the new Land Rover Discovery Sport adopts the unique 5+2 seat layout of its class, and the large 7 seats bring more diverse and flexible space solutions. The second row of seats can be folded down in 4:2:4, and the third row of seats can be folded down independently, which meets a variety of daily use scenarios. Among them, the 7-seater model can get a regular space with a depth of 1887mm and a volume of 1451 liters when the rear two rows of seats are all folded down, which can be easily satisfied for camping or loading in the car. A variety of seat combinations, flexible space layout, practical and efficient.
New PTA luxury transverse engine platform
Compared with the old models, the new Land Rover Discovery Sport is reborn because of the change of platform – the new car is equipped with a brand new PTA platform.
As a new transverse engine platform under Jaguar Land Rover, the PTA platform makes extensive use of the lightweight concept defined by the PLA platform, using a large number of aluminum alloy materials to reduce the curb weight of the vehicle. The application of the new platform has made the Land Rover Discovery Sport fully improved in terms of economy, handling and safety. From the perspective of basic product performance, the new Land Rover Discovery Sport is indeed completely reborn.
New second-generation ATRS all-terrain technology
As a new member of the Land Rover Discovery family, the new Land Rover Discovery Sport also integrates Land Rover’s latest off-road assisted driving technologies, the most representative of which are the transparent hood and the second-generation ATRS intelligent all-terrain response adaptation system.
The transparent hood technology is another upgrade of the vehicle intelligent visualization integration technology. A few years ago, this technology caused a sensation in the industry as a technical concept of Land Rover. It realizes the driver’s comprehensive monitoring of the vehicle’s driving conditions, and truly achieves “no dead angle” monitoring including the chassis, which is especially useful in off-road conditions.
The second-generation ATRS all-terrain response adaptation system also strengthens the ability to monitor and judge the environment in which the vehicle is located. Through the application of millimeter-wave radar and image acquisition system, the perception ability of the second-generation ATRS all-terrain feedback adaptive system has been greatly improved, and the ability of intelligent off-road operation has been realized.
Compared with the first-generation system, the second-generation intelligent ATRS all-terrain response adaptation system adds an automatic mode. In the automatic mode, the vehicle can automatically match the vehicle’s operating mode according to the road conditions and vehicle driving conditions, realizing fully intelligent dynamic adaptability.
Brand New Practical Technology
In terms of other configurations, the new Land Rover Discovery Sport has further added streaming media rearview mirrors, four-screen linkage intelligent interactive system, panoramic sunroof, negative ion sterilization system and other configurations. In the family SUV market worth more than 300,000 yuan, it has shown strong and balanced competitiveness.
After the launch of the Land Rover Discovery Sport, the Land Rover Discovery family has also achieved a differentiated market portfolio consisting of the Discovery Sport and the Discovery 5. The former is mainly home users of the younger generation, while the latter focuses more on the consumption needs of the elite. The official guide prices of the two models are: Land Rover Discovery Sport, 356,800-455,800 yuan, and Land Rover Discovery 5, 669,800-837,800 yuan. From a market point of view, the Discovery family consisting of Land Rover Discovery Sport and Land Rover Discovery 5 is a highly recommended combination in the high-end off-road vehicle segment.
It is worth mentioning that during the epidemic, Land Rover has donated a total of 8 million yuan to Wuhan, and at the same time allocated 5 million yuan to deploy masks from the UK to provide protection for 4S store staff. Dealers specially provide “three-hearted service” to ensure that customers can purchase models at Land Rover dealerships with peace of mind. Cloud live broadcasting has also become a new sales method, so you might as well learn about it while staying at home.
