The BMW Group continues to strengthen the “2+4” China strategic initiative, continuously deepens the development of D+ACES in the field of future mobility innovation, adheres to customer-centricity, fulfills its long-term commitment to the Chinese market, and creates products and services that suit Chinese users. On June 19, the latest customized product of the BMW brand – the all-new BMW Z4 Cabriolet Scorching Sun Limited Edition was launched with enthusiasm. The all-new BMW Z4 Cabriolet Sun Limited Edition will use the passionate sun orange exclusive special paint, individual and temperamental sports interiors, and excellent and surging sports performance to demonstrate the passionate and unruly energy of BMW classic sports cars. Inject a unique and exclusive charm.
China is one of the largest markets for the BMW Group in the world. Over the years, BMW has gained in-depth insight into the needs of Chinese consumers, tailor-made appealing and personalized products and services from the perspective of customers, and continuously improved the sustainable development of its core business. Since 2019, BMW has successively introduced 11 limited-edition models to the Chinese market, providing customers with new ways of self-expression and self-realization. The latest launch of the all-new BMW Z4 Cabriolet Scorching Sun Limited Edition makes the aesthetic design not only a perception, but also presents to customers full of expressiveness, impact and extreme personalization. As a classic car with a cumulative global sales of more than 310,000 in the previous two generations, the all-new BMW Z4 Cabriolet Lime Sun Limited Edition debuts, continuing the legend of BMW’s classic sports cars, further highlighting the unique connotation of the BMW brand, and providing customers with more diverse experiences. Choice and unique driving experience.
The sun is like fire, and the individual appearance shows unique charm
The all-new BMW Z4 Cabriolet Sun Limited Edition is upgraded on the basis of the all-new BMW Z4 sDrive25i M sports night suit model. For the first time, the exclusive special livery of Sun Orange is available on the BMW Z4. The M sports night appearance components of the air grille outline the charming light and shadow, just like the scorching sun shining on the surface of the car body, exuding breathtaking dynamic beauty in the radiance. The Liege Limited Edition is equipped with blue-painted M high-performance calipers, which not only ensure the excellent braking effect and stability of the vehicle under any circumstances, but also make the exterior design full of charm, further strengthening its sports genes from the inside out . The large front and rear brake discs with diameters of 348mm and 345mm respectively can bring better ventilation and anti-heat attenuation performance, and escort the dynamic driving control.
In addition to the eye-catching exterior design, the limited edition interior is full of modern sports style and exclusive luxury. The well-wrapped black Vernasca leather M sports seats with decorative stitching are full of passion and calmness. The same aluminum quadrangular interior strip as M40i endows the car with a very modern sporty and luxurious style, blending the sense of future technology and sporty luxury, and outlining the fashion style with exquisite craftsmanship. The Harman/Kardon high-end audio system creates an exclusive luxury listening experience for the cockpit, making the comfortable and pleasant driving experience endless aftertaste.
The all-new BMW Z4 Cabriolet Sun Limited Edition provides 8 personalized luxury configurations, making you the trendy focus with its unique aesthetic design, full-fledged sporty style and passionate driving pleasure, including:
Inheriting the essence of classic sports cars and reshaping the benchmark for personalized customization of luxury convertible sports cars
The BMW sports car family has a long history, with pure sports bloodlines defining the pure driving pleasure represented by luxury sports cars. As one of the most classic convertible sports cars of the BMW Group, the BMW Z4 has been loved by customers around the world for its dynamic and stylish appearance and the iconic driving pleasure of BMW sports cars since the first generation model was launched in 2002, and has written a successful chapter leading the industry and legendary history. The all-new BMW Z4 convertible sports car inherits this tradition and has been further improved in terms of aesthetic design, innovative technology, personalized luxury, and sports performance, refreshing the urban elite who are always at the forefront of trends. The aggressive and slender front of the car, combined with the unconventional vertical layout full LED angel eye headlights, makes the body contour more attractive; the driver-centered intelligent interconnected cockpit integrates the seventh-generation BMW iDrive intelligent human-computer interaction system , 10.25-inch touch display screen, and 12.3-inch LCD instrument panel, making driving information and function operations intuitive and convenient, and using innovative smart technology to start a safe and comfortable free journey.
BMW’s personalized customization service has a history of more than 25 years. With its superb quality, forward-looking innovation and various customization solutions, it has continuously broken through the peak of creativity and created unique “dream cars” for countless customers. Since 2015, BMW has delivered more than 1 million personalized accessories to customers around the world, including exclusive paint colors, seat decorations, stitching, headrests, wheels, steering wheels and instrument panel leathers. In 2019, the number of personalized customized accessories delivered to Chinese customers increased by more than 15 times compared with 2015. Today, more Chinese customers have a soft spot for exclusive and even unique real luxury. The all-new BMW Z4 Cabriolet Sun Limited Edition, as another outstanding work of BMW Group’s personalized customization, will present customers with an exciting experience and luxurious driving enjoyment, and bring customers unparalleled pure driving pleasure with unique personalization .
The manufacturer’s suggested retail price of the all-new BMW Z4 Roadster Liege Limited Edition:
