Recently, Mazda’s new models “MAZDA CX-30” and “MAZDA MX-30” won the 2020 Red Dot Design Award, one of the world’s authoritative design awards, for their unique creative concepts and quality designs.
MAZDA CX-30 (European version)
MAZDA MX-30 (European version)
The “Red Dot Design Award”, which has a history of more than 60 years, was founded by the famous German Design Association (Design Zentrum Nordrhein Westfalen). It aims to select outstanding industrial products based on nine criteria including design innovation, functionality, and ergonomics. The award-winning products are not limited to the automotive field, but also include industrial products in various fields collected from around the world. The awards include the top award “Supreme Award” and “Red Dot Award”.
Since 2010, Mazda has been adhering to the design concept of “Soul of Motion” to create design products full of vitality. Mazda knows that in order to continue this value, it must continue to deepen this design concept. Therefore, for Mazda’s next-generation automobile products, it began to pursue the “new elegance” style based on Japanese aesthetic consciousness. The next-generation “MAZDA3 Angkesaila”, which went on sale in China in 2019, won the “Supreme Award”, the top award of the Red Dot Award last year, and the three next-generation models of Mazda all won the Red Dot Award.
Pursuing the goal of becoming the most beautiful crossover SUV in the world, MAZDA CX-30 perfectly combines the beauty of smoothness and stretch with the strong and surging feeling unique to SUV in design. The delicate body lines show beautiful and changing light and shadow effects under the reflection of ambient light. Give the car a new sense of life. MAZDA CX-30 will enter the Chinese market within this year, and will be produced and sold in Changan Mazda.
In the future, Mazda will continue to take the responsibility of realizing a harmonious world where “earth”, “society”, “people” and cars coexist for a long time, and provide consumers with products and services that exceed users’ expectations, enriching users’ wonderful lives, and aiming at The majority of users have established a close emotional bond and become an irreplaceable car brand in the hearts of users.
Mazda’s past red dot award winning models are as follows:
2013 MAZDA6 Red Dot Award
2014 MAZDA3 Coupe Red Dot Award
2015 MAZDA MX-5 Supreme Award
MAZDA CX-3 Red Dot Award
MAZDA2 Honor Award
2017 MAZDA MX-5 RF Supreme Award
2019 MAZDA3 Supreme Award
