The first SUV model of the Mazda brand’s new generation product cluster – MAZDA CX-30 will officially roll off the production line and start pre-sale on April 26, 2020. At that time, Changan Mazda will present the whole process of MAZDA CX-30 offline and pre-sale conference through the “Changma 12 o’clock” live broadcast room; Analyze product highlights and share first-hand information; there is also a pre-sale price quiz and interactive lucky draw, presenting a “cloud first show” full of dry goods and full of fun for the audience.
“Long Horse 12 Hours”: broadcast all day, online car viewing
What should a complete live show of a product look like? “Long Horse 12 Hours” may be one of the best answers. From 8:08 am to 20:08 on April 26, “Long Horse 12 Hours” will use a non-stop 12-hour Live broadcast, showing the “full look” of MAZDA CX-30 to the live audience.
When a new car rolls off the assembly line, the eye meets the heart: The roll-off of a new car means that the distance between it and consumers has been shortened to the “last kilometer”. Don’t you want to miss this crucial moment full of ceremonies? From 8:08, after a short warm-up interview, Changan Mazda will unveil the MAZDA CX-30 at the off-line ceremony. As the first batch of “cloud experience officers”, the audience in the live broadcast room will witness the highlight moment of the domestic MAZDA CX-30 driving off the factory production line together with Changan Mazda executives and creators, and feel the “first-sight charm” brought by the real car.
Big coffee sits in the town and takes the lead in test driving: the first step after seeing a new car is of course to experience the real car! After the off-line ceremony, the “preemptive test drive group” composed of horse fans and mysterious celebrities will go online in surprise, and the real car evaluation MAZDA CX-30 comprehensive experience, exterior design, driving performance, car ownership life, interior space texture, etc. On the one hand, share the rational and emotional charm of the new car in an all-round way. The management of Changan Mazda will also sit in the live broadcast room and answer questions about MAZDA CX-30 online.
Interactive quiz, lots of gifts: In addition to the real car experience, the pre-sale price of new cars is also the most concerned issue of many netizens. This time, Changan Mazda will give the initiative to the audience in the live broadcast room and start the interaction of “new car pre-sale price quiz” , send the guessing price to the live broadcast room through the bullet screen, and Changan Mazda will officially announce the pre-sale price at the pre-sale link from 7:00 to 8:00 p.m., and draw lucky viewers from the correct guessing account, and give a guessing gift!
In addition, the “Long Horse 12 O’clock” live broadcast room will conduct live broadcast interactions throughout the day. What is the meaning of “The Beauty of the Sky Shadow”? How does the “human-horse integration” perform on the new car? Has the interior texture of the new car improved? Regarding MAZDA CX-30, you can find the answers to the questions you are most concerned about in the “Long Horse 12 Hours” live broadcast room. Welcome to join the barrage army and watch online!
MAZDA CX-30: cross-border evolution, ultimate aesthetics
As the latest global strategic model of the Mazda brand, MAZDA CX-30 has been launched in many countries and regions around the world. Based on the new generation of “SKYACTIV VEHICLE ARCHITECTURE Vehicle Architecture Technology” and the new “Soul Motion 2.0” design philosophy, it perfectly demonstrates the The unique style of Mazda’s next-generation technology in SUV models will bring unique driving enjoyment to the new generation of people who love life and pursue unique car ownership quality.
The new generation of “Soul Motion 2.0” design philosophy uses the profound Japanese “subtractive aesthetics” technique to give MAZDA CX-30 a “curved surface” that reflects the light and shadow of the sky and the earth on top of the unique shape of the crossover coupe SUV. The light and dark transformation on the side of the body is more layered, presenting a delicate and bold design concept. Echoing the exterior design, the interior space of MAZDA CX-30 also follows the concept of “subtractive aesthetics”, applying the “compartment” technique in Japanese aesthetics to the interior space design to create a comfortable and comfortable sense of wrapping and transparency. All elements are laid out centered on the driver and passengers. The carefully selected materials and the proper front and rear rows and storage space allow people to more intuitively feel the comfort of “man and horse as one”.
At present, MAZDA CX-30 has been launched in many overseas countries, and has also been certified by authoritative organizations including World Car of the Year (WCA), American Institute of Highway Safety (IIHS), and German Red Dot Design Award (Red Dot). It is believed that under the leading introduction of Changan Mazda, a “characteristic boutique car company”, MAZDA CX-30 can present a brand-new car ownership experience to domestic consumers.
At 8:08 am on April 26th, “Changma 12:00” will be waiting for you with MAZDA CX-30, so stay tuned.
