As of the end of 2019, the Lavida family continued to be the sales champion in the domestic passenger car market with a cumulative annual sales of 533,186 vehicles, a year-on-year increase of 5.83%, with cumulative sales exceeding 4.3 million. Looking back on 2019, the Lavida family showed wonderful moments: the annual sales volume exceeded 50,000 for three times, the launch of the LaVida pure electric model, and the highest rating of the C-ECAP model. These moments make the Lavida family one of the most attractive star models in the Chinese auto market in 2019.
Pure electric vehicles inject new momentum
The secret to the long-term leadership of the Lavida brand in China’s auto market lies in the constant adaptation of consumer needs to make new changes. In August last year, SAIC Volkswagen’s first mass-produced pure electric product, the Lavida Pure Electric, was launched, combining Volkswagen’s leading new energy technology with The perfect combination of Lavida product genes provides a new choice for Chinese consumers to purchase pure electric vehicles of the joint venture brand.
Lavida pure electric uses a test standard that is three times higher than the national standard, creating an all-round safety guarantee that is ahead of its class. At the same time, by accurately calculating a series of influencing factors such as driving habits and air-conditioning settings, it spares no effort to optimize the accurate prediction of cruising range. In addition, it also provides a variety of charging modes. In the fast charging mode, it only takes 25 minutes to increase the power from 30% to 80%, completely dispelling mileage anxiety.
Numerous awards recognize word-of-mouth reputation to go further
In addition to the addition of pure electric new members, the performance of the Lavida family is also a top student in terms of quality and reputation. Among the first batch of China Eco-Car Evaluation Procedures (C-ECAP) 2019 model evaluation results, the new generation of LaVida 1.5L automatic comfort version of SAIC Volkswagen received the highest score, which once again confirms that the new generation of LaVida is extremely good in health, energy saving and environmental protection. High “gold content”. In the 2019 China Automobile Industry Customer Satisfaction Evaluation (CACSI), LaVida won the title of user satisfaction in the 100,000 to 150,000 medium-sized sedan (including hatchback) segment with its outstanding strength. The Lavida family has won the unanimous favor of professional institutions, consumers and the media, and its word-of-mouth and reputation in the segmented market is far ahead.
Looking back on 2019, the Lavida family continued the legend, drawing a perfect end to the second decade of the 21st century with wonderful moments; in 2020, the Lavida family will continue to explore new possibilities, with better services, more With good word-of-mouth, together with consumers to welcome a better journey of “ideal life” in the new decade.
