On April 27, 2020, Bridgestone (China) Investment Co., Ltd. announced the launch of two tires in China, TURANZA T005 for high-end passenger cars and ALENZA 001 for SUVs. tire. At present, these two tires have been approved by many luxury automakers, and are suitable for BMW, Audi, Mercedes-Benz, Lexus, Infiniti and other models.
(Vehicles are listed in no particular order)
According to data released by the China Association of Automobile Manufacturers last year, during the period from January to November 2019, the market share of the luxury car segment exceeded 10% for the first time. Although affected by the epidemic, the sales of passenger cars in the first quarter of 2020 decreased, but domestic users’ demand for luxury cars has increased to a certain extent, and the demand for high-end replacements for consumption upgrades has shown a pick-up. In this context, Bridgestone hopes to provide consumers who pursue high quality with more safe and reliable choices by upgrading the tire products of its high-end models.
“In recent years, Bridgestone has witnessed the continuous development and changes of China’s auto industry. As a tire brand that has been deeply involved in the local market for a long time, this launch is one of our new measures to deal with market changes.” Bridgestone (China) Morita Taihiro, general manager of Investment Co., Ltd., said, “We will continue to uphold the commitment of ‘contributing to society with excellent quality’, provide high-quality products and services through continuous research and development and creation, and actively respond to new opportunities and new challenges in the market. Create a more comfortable and safe travel experience for consumers.”
TURANZA T005 tires can bring a more comfortable and quiet driving experience. Through more compact tire shoulder transverse pattern design and optimized composite belt layer, the air compression noise and road beating noise during driving can be reduced. Create a quiet driving space; by optimizing the curvature of the sidewall, it can better absorb shocks, increase cushioning, and improve driving comfort. At the same time, Tairan Zhe T005 also adopts an updated polymer formula tread rubber and an original curved pattern block edge design, which effectively shortens the braking distance on wet roads and improves driving safety.
ALENZA 001 is specially developed for many high-end SUV models. In addition to bringing pleasant driving comfort, it will further improve driving safety on wet and slippery roads. The rigid rubber strips on the sidewall can help absorb the vibration when the road is bumpy; on the tread, MRB (Multi-Rounded Block), chamfered pattern and 3-dimensional M-shaped design are used to effectively improve the ground contact in the center of the tire tread Force, preventing the deformation and bending of the tire tread edge during braking, thereby improving the overall wet road braking and gripping ability, and effectively improving wet road safety. At the same time, Auror 001 also adopts NanoPro-Tech TM technology, which makes the tires more wear-resistant and more fuel-efficient.
This new product launch has enriched Bridgestone’s product matrix in the field of high-end passenger cars and high-end SUV models. “Tranquility” is a series of comfortable tires launched by Bridgestone for more than ten years. The release of T005 this time brings a better choice for consumers who pursue quietness and comfort. “Aurora” is a new product line launched by Bridgestone on the basis of the existing SUV tire “Dynamic Man” series, which is suitable for many imported and domestic mid-to-high-end SUV models.
TURANZA T005 tires specially designed for luxury cars and ALENZA 001 tires specially developed for high-end SUVs were officially launched on April 27, and consumers can purchase them through Bridgestone’s national retail network.
