On April 2, SAIC Roewe once again exposed a set of design concept drawings of the new Roewe RX5 series. Judging from the information disclosed in the picture, the new car may be named Roewe RX5 PLUS, and it has “PLUS” performance in terms of smart connectivity, aesthetics, comfort, power, and health. At the same time, the new car also adopts a new visually stunning front and rear headlight design, combined with the recently exposed new car front grille design concept drawing, it further demonstrates SAIC Roewe’s brand new digital rhythm design language, that is, to express love through youthful style. The new imagination of the travel mode of the younger generation. It is foreseeable that the new car will inject new momentum into the Roewe RX5 product line.
As a pioneering work in the field of Internet cars, the “world’s first mass-produced Internet car” Roewe RX5 created a new category of Internet cars and led the trend of intelligence in the field of travel. After rapid development in recent years, SAIC Roewe has not only formed a complete product layout ranging from Internet cars to smart Internet cars to smart cockpits, but also successively launched the Roewe RX5 Platinum, Black Gold, Titanium and Beyond series, and completed several Internet The OTA upgrade of the automotive intelligent system continues to bring new value to users at an iteration speed that surpasses that of the same level.
With the advent of the digital era dominated by big data, artificial intelligence, and 5G intelligent manufacturing, the form of automobile design is also undergoing profound changes. The computer has evolved from the original design auxiliary role to the core position of innovating design language and changing design methods. Based on this, SAIC Design launched a new digital rhythm design concept based on the Roewe family rhythm design. The Roewe RX5 PLUS is a new design exploration of the Roewe brand. It adopts a fully computerized and programmed design method, with toughness as the design keynote, and on the basis of maintaining the elegant and confident design style of the Roewe family, it makes an oriental design with rich visual impact, which is not only visually more in line with the aesthetics of young people preferences, further strengthened its intelligent label.
At the same time, after 14 years of development, the Roewe brand will fully launch the “rejuvenation strategy” to communicate more with the emerging young people born in the 95s and 00s. Roewe RX5 PLUS, as a domestic trendy travel product tailored by the Roewe brand for the new generation of young people, will help the Roewe RX5 family become the most vital product series among Chinese brands.
