In mid-April, SAIC Volkswagen T-Cross Tukai ushered in the first anniversary of its launch. As a boutique urban SUV for young people, T-Cross has achieved accelerated growth from “trainees” to “top students” in the market at the same level. Its excellent quality in design and configuration has been transformed into direct appeal to first-time buyers. At present, the Volkswagen brand has also launched multiple spring discounts for Tukai. From now until May 31, consumers can enjoy an insurance subsidy of 4,000 yuan or a credit policy of 40% down payment for 3 years with 0 interest rate, as well as 3 years of worry-free maintenance (1 initial insurance + 5 basic maintenances) for car purchases.
Why choose? Appreciation from different angles
Appearance is one of the key concerns of current car consumers. T-Cross adopts the new-generation SUV design language of the Volkswagen brand, and its iconic elements such as honeycomb front air intake grille, sword-shaped double waistline, and three-dimensional LED taillights have been recognized by the market. At the same time, consumers have many personalized expressions of their love for Tukai, showing attractiveness from different angles. For example, the tough front face, silver guard plate, large bottom surround, etc., have a distinctive SUV style; while the design of the stable C-pillar, simple waistline and large rear spoiler is biased towards the relaxed experience of city cars, making the whole vehicle richer. The playfulness and fun that young people pursue.
Consumers fell in love with Tukai at first sight, thanks to its choice of color. Among the five body colors of gold, blue, gray, white and red, the first three are new colors for Volkswagen brand models. Vitality gold is dynamic and exudes youthful temperament; dream blue has an eclectic personality; star gray is relatively calm, and cement color adds off-road effect. In addition, the color-matching design of the same color inside and outside allows people to appreciate the surprise of the interior of the younger generation of Volkswagen brands. Inside the car, the gold, blue, and red body is matched with the same color decorative panels and seat stitching, while the white, gray body is matched with gray, which is more refined and dynamic than the ordinary color-blocking interior.
Why do you like it? The responsibility of the first car
In terms of practicality, T-Cross provides a lot of convenient conditions, so that young people who buy a car for the first time will have a consumption enthusiasm that “it must be TA”. For example, consumers naturally attach importance to the driving seat. Tukai is driver-oriented, the central control adopts a “self-centered” design, and introduces keyless entry/one-button start function, the human-vehicle interaction experience is intuitive and convenient. Coupled with the multi-function steering wheel, six-way adjustable integrated covered sports seats, storage slots above the center console, ambient lights on the legs and gear lever, etc., it creates a comfortable driving atmosphere.
For the first car users, the dream of expanding the radius of life has also come true because of Tukai. In terms of space, the 1,319L luggage compartment has a high utilization rate, which is convenient and sufficient for self-driving, moving, and airport station pick-up; and the opening and closing angle is just right, and the distance between the bottom and the ground is not high, so girls can easily use it. In terms of driving control, thanks to the body design with short overhangs and long axles, its approach and departure angles are larger, and the handling and passability during driving are also better. In terms of configuration, the all-glass designed multimedia entertainment navigation system is cool and practical. The car navigation is deeply customized by AutoNavi Maps, which can avoid congested roads and can accurately identify whether the vehicle is on an elevated road or on the ground. It is undoubtedly a good helper for travel.
After one year of tempering in the auto market, T-Cross has entered tens of thousands of families and has become the trendy choice of premium SUVs. This year has witnessed the “honeymoon period” of Tukai and the automobile consumer market, and has given a good reputation to provide sufficient motivation for its future development and savings.
