[Opinion] Ding Hongbo of Chenglu.com: The development of the RV industry is in good shape and has unlimited potential

With the development of the tourism industry, RV tourism has gradually emerged as a new consumption model, ushering in new development opportunities in China, and the travel process and travel effects have gradually become the new pursuit of tourism at this stage, so more and more people choose The more casual caravan tour is the latest way to travel. 

In foreign countries, although RVs have gone through a period of downturn, since 2010, with the recovery of the world RV market, the sales situation around the world is very good. As far as the first half of 2018 is concerned, the U.S. RV market sold a total of 271,588 units, a year-on-year increase of 0.5 over the first half of 2017. In the first half of 2018, the total sales of RVs in European countries reached 126,424, an increase of 0.6 over the same period last year. For 21,000 vehicles, the gap is so large that many people are not optimistic about this industry. However, China’s RV camping industry is not stagnant. On the contrary, it has been greatly improved. There are more than 200 domestic RV manufacturers, more than 5,000 rentable RVs, and more than 750 RV rental companies and clubs. It has injected vitality and gradually formed a complete industrial chain. Compared with other Asian countries, China has become the largest RV market in Asia.

Of course, this does not mean that the development of the RV industry in China will be smooth sailing. It will take a long time for the RV industry to fully develop, and there are many problems that we need to solve during this period of development. For example, from the known data, we can see that most of China’s RV camping companies are small and micro enterprises, and they are scattered all over the country. The competition among enterprises is fierce, and the cooperation between enterprises is relatively small; in addition, as far as In other words, RVs are not accepted by most Chinese people. It is generally believed that RV travel is expensive and the utilization rate of RVs is not high. Many people are discouraged from RVs.

Therefore, before the real development of the RV industry, RV leasing will be used as a transition period. Using rental RVs to travel can not only solve the problems of expensive RVs and low utilization rates, but also combine the freedom of self-driving tours and the frugality of travel. . With the improvement of national consumption power and yearning for spiritual freedom, it is believed that more and more people will choose the free and casual way of traveling in RV. The development of the mobile Internet has facilitated the spread of RV culture, and the rise of self-media and small videos has also attracted more and more people to RVs. From the very beginning, the spread of RV culture in China can only reach tens of thousands of views at most. Until now A small video can reach tens of millions of traffic, and a platform can have hundreds of millions of traffic. More and more people are willing to learn about and experience RV travel. Therefore, I think the RV industry still has a lot of room for development in the future, and The potential is limitless.