[Opinion] Kruzer RV Xie Zijian: Trailer RV is the future development trend

RV is an industry that requires down-to-earth efforts and needs to be managed with heart.

In recent years, the state has given great guidance and support to the RV industry, and has issued a number of guiding documents. Premier Li Keqiang emphasized in the 2017 Government Work Report that “the construction of self-driving camps must be strengthened.” Vice Premier Wang Yang participated in the Beijing Longwan International A series of signs, such as camping conferences, indicate that the spring of the RV industry is coming. At this time, both agents of imported brands and operators of domestic RVs need to be more pragmatic.

Imported RVs have problems such as long import cycle and high cost. The problem with domestic RVs is that there is a huge gap in the manufacturing process compared with European and American RV brands. Whether it is materials, assembly or concept, it is necessary to learn more from foreign counterparts. The current domestic RVs are mainly self-propelled, and the domestic trailer RVs with a small market share are still mainly “camp RVs”, and there are very few trailer RVs that are actually on the road. 

The sales of domestic self-propelled RVs have grown rapidly in recent years. Because most of them focus on “low price” as their core competitiveness, the product quality is mixed. Some domestic brands add some configurations at will in order to attract customers to engage in personalized customization, without any regard for safety. sex. For example, a certain brand of RVs had a record of selling 380 units in one year, but only a few dozen units were sold in 2016. The reason is that the design of the RV is unreasonable and the quality of the accessories purchased is too poor, which eventually leads to unstable product quality and bad reputation in the market. Some users noticed that the condition of the car was abnormal and drove the car to the manufacturer for inspection. After the inspection, it turned out that there was no problem. After the customer left the manufacturer, the RV caught fire on the road less than 200 kilometers away from the manufacturer. Fortunately, it was discovered in time, otherwise the consequences would be disastrous. 

The sales volume of self-propelled RVs is now dominant in my country, and towed RVs will be the mainstream products in the RV market in the future. There are three main reasons: First, the penetration rate of private cars is already very high. Buying a self-propelled RV is equivalent to buying a new car, while a towed RV is just an extra rear box, which is more acceptable. Second, the money used to buy a domestic self-propelled RV can buy a top-brand imported trailer RV, which has a great price advantage. Third, the trailer has obvious advantages in use—it can be separated into a house and a car, and the trailer can move freely when camping or at home. 

In recent years, the RV market has developed rapidly, and the sales increment of any single brand has increased significantly. However, there are still some problems that need to be solved urgently, such as the cumbersome and complicated procedures in some places when applying for RV licenses, and the vagueness of RV driver’s licenses. These problems are obstacles to the development of the RV industry and require further clarification of national policies and regulations. I believe that with the support and guidance of the government, more RV people will stick to their dreams and unremittingly make the RV industry bigger and stronger.