[Opinion] Wu Baozhong of the RV Camping Special Committee: “The princes are divided and each fights” to restrict the camp

At present, the biggest knot restricting the development of China’s RV and camping industry is “the princes are divided and each fights.” The content involved in each RV camp is complex, but lacks a unified systematic classification. At present, China’s camping industry presents a three-legged situation, mainly in the form of Chinese RV clubs, Chinese campsite brand chains and Chinese RV leasing.

The development form of campsites in China is closer to that of hotels. Tourists leave in a hurry after staying in the campsite for one night without enjoying the entertainment facilities of the campsite. Part of the reason for this is that we have not yet formed a unified and sound network system in our country, the camps have not been integrated with local scenic spots and cultures, and the communication and sharing of information between camps is relatively closed.

There are many ways to solve the current situation of “separatist regimes and separate wars” in the camp, and through the platform of the chamber of commerce, it is a good idea to integrate drones, aviation, model aircraft, fishing, agricultural picking experience, new energy car rental, and car leisure sports. The best shortcut to solve the current industry development obstacles. China’s future camps will no longer be scattered small camps, but will be comprehensive outdoor parks of several thousand acres, on which brand chains will be superimposed to create brand chain camps with Chinese characteristics. We also need to attract tens of millions of merchants to the camp every year through the platform of the Federation of Industry and Commerce, and gradually promote the further development of the camp.

We have emphasized at many industry conferences that we will form a strategic cooperation system with powerful car companies in the future, use the networks of car companies in China, set up our own RV rental network, carry out car return business in different places, and guide the consumption of ordinary people as a RV Leading the leasing business. On the road of industry development, the cultivation of professional talents is the most important thing to improve the development level of the entire industry, so we must focus on cultivating a group of RV rental gold medal leaders, so that RV enthusiasts can go deeper under the leadership of the gold medal leader Learn about the RV lifestyle and RV culture.

At the same time, the development of the RV and camping industry must have Internet thinking. We can spread the RV lifestyle through social media such as WeChat Moments and Weibo, make full use of the resources of travel agencies to attract traffic for us, make full use of the advantages of large platforms, and graft other people’s brands to do it. our subject. In terms of publicity methods, it is necessary to fully combine online and offline publicity, and to spread widely through the Internet, magazines, events and apps.

At present, China has not really ushered in the era of RV consumption, but the era of Chinese RV experience has arrived. Then, after a deep understanding of the development status of the industry, RV and camping companies should establish an overall concept, and use culture to bond the main body of each enterprise is the solution The fundamental way to hinder the development of RV and camping enterprises.