[Opinion] Zhang Lingguang, director of the Standardization Administration of China: the value of standardization

At present, my country has officially approved the release of the “Recreational Campground Construction and Service Specifications” (GB/T 31710) series of national standards. The construction of campsites should follow the national standards, identify the focus, hold the bull’s nose, and make a good combination. What is “emphasis point”? It is to grasp the standard and establish the brand. The construction experience of campsites in developed countries in the world is to combine the promotion of standardization with industrial development, enrich the connotation of the industry through standardization, and innovate the industrial form.

(Zhang Lingguang, Director of the Standardization Administration of China)

For enterprises, standardization can improve the quality of employees, guarantee service levels, standardize operational behavior, and enhance professional management capabilities. In addition, with standards, consumers can build confidence. The standard system can improve the reputation and credibility of the company, and the loyalty of consumers has been enhanced, which also lays the foundation for the company to establish a brand, and brand building will be the main direction of camping development.

What is “ox nose” again? It is to focus on the theme of providing precise services for camping life and leisure activities. Leisure camping is mass camping, which is a high-frequency consumption, and the camp activities are diverse, especially outdoor activities. The success of a campground does not depend on how beautiful your caravan or cabin is, or how many assets you have invested, but on how beautiful your camping environment is, how unique your outdoor activities are, and how wonderful your camping life is.

Camping life advocates the consumption concept of nature, freedom, autonomy, self-care, self-help, and self-praise. There must be innovation in service methods, characteristics, quality, capabilities, and levels. Innovation is the focus of enhancing attractiveness and competitiveness. The significance of standardization lies in the establishment of “fun, good fun” rules between operators and consumers, using rules to shape new business formats, and pursuing tasteful, high-quality and precise services. This is the way for the development of campsites.

Finally, how to play the “combination boxing” well? In my opinion, it is necessary to establish a standardized management system of interconnection, integration and co-governance. The tourism industry has shifted from scenic spot tourism to all-for-one tourism, and the national leisure demand continues to grow. China’s land space will gradually be opened to the people in depth. The construction and operation management of the campsite will also be a system project that is cross-industry and comprehensively utilizes multiple resources. Professional organizations, professional volunteers, and non-profit organizations that operate the camp will also participate extensively, and the development process must be a holistic and comprehensive trend.

The scope of management is getting bigger and bigger, and the requirements for overall coordination will be higher and higher, which increases the difficulty of management. Corresponding to management growth, in the case of insufficient supply of laws, regulations and industrial policies, it is necessary to strengthen standardization means, make a good combination, establish a set of resource hard environment standards that are mutually coordinated, and also need to formulate a standard system that meets customer needs and soft environment requirements.