[Opinion] Zhang Xueyong, Tuye Camping: Sophisticated outdoor equipment adds value to camping life

The caravan and camping industry in China is a rising industry that has just started. I personally think that the future market prospect of this emerging industry is very broad. When it comes to its future development, the bottom line is that it can solve the basic necessities of ordinary people. After the basic necessities of life are solved, what the public needs is a higher level of enjoyment. As the carrier of this enjoyment, the RV camping industry will naturally act as a series of travel and entertainment. the bond.

The enjoyment mentioned now refers to getting close to nature, returning to nature, and then embracing and enjoying nature. Therefore, based on the current size of the camping industry, its domestic development trend is in its infancy. In this development process, the outdoor field is also one of the boosters for the development of the camping industry . The outdoor industry can bring the public closer to nature, and it is more in line with the current reality of ordinary people.

With the increase in the number of cars in the past ten years, the travel radius of the public has become larger and larger, and it is even subverting the traditional tourism industry. In the past, tourists basically went to scenic spots, and the scenes and backgrounds they visited were the same. Then in the future, tourists may pursue individualization more and more , not only to visit fixed places, but also to deeply feel the scenery on the road during the tour , stop the car, and get closer to the life outside the car. The outdoor field is closer to the will of the public. So I personally think that outdoors should belong to the entry-level stage of the RV camping industry , and the audience in the outdoor field may be a little bigger. As the outdoor lifestyle gradually enriches, upgrading from tents to roof tents and finally to RVs will be the only way for the development of the outdoor field.

So for us, we are very optimistic about this industry. After several years of observation and positioning of this industry, that is, according to the positioning of future development, we use vehicles as the carrier and family as the service object. And hope that the RV camping industry and the outdoor industry can be perfectly combined to provide better services and comfortable travel equipment for the RV camping industry and outdoor enthusiasts.