Loving someone is like loving a car, there will always be something that makes your heart beat. Maybe I can’t tell where the love is, but I can feel her uniqueness in my heart. Infiniti has come into my field of vision in a unique way. I can spot it at a glance in the traffic flow. Its bursting personality has always attracted people. with me. Today, Infiniti, which sticks to its personalized style, is making great strides on the road of sensibility.
Foreword:
On March 10, at the Dongfeng Infiniti QX50 new car launch conference, a piece of “Perfect Escape” starring Zhou Xun explained to us an emotional story of love: because of a QX50, we met and fell in love, and drove the QX50 to go to many memories In the middle of the picture, the picture conveys the interweaving of emotion and blends the breath of love. While Infiniti brings us a brand-new experience, it constantly conveys stories about love, emotion, and life…
Infiniti, a young luxury car brand, has frequently appeared in the public’s field of vision recently. Ten years ago, I am afraid that few people could name the car brand Infiniti, and it is even rarer to see it on the streets. People from the Infiniti brand may be rare. In 2013, after Dr. Dai Lei joined Infiniti, he used the emotional card with the theme of “Dare to Love” as the main means of Infiniti’s marketing and promotion, and achieved quite good communication effects and market praise.
It is also a car, with an emotional element, it will immediately become alive. From cooperating with “Where Are We Going, Dad” to “Extreme Speed”, from the release of Xu Jinglei’s emotional film “A Place Only We Know” in February to Zhou Xun’s “Perfect Escape”, around the exciting theme of “love” , Infiniti frequently takes the emotional route. In just over a year, Infiniti has become one of the luxury car brands with the highest exposure and the fastest rising popularity. From the establishment of brand image to the strategy of product marketing, Infiniti is undoubtedly successful.
test drive:
A few days ago, at the foot of the beautiful Yulong Snow Mountain, we had a deliberate encounter with Dongfeng Infiniti QX50, and experienced the romantic atmosphere brought to us by the new QX50 in the soft time.
In the planning of the test drive route, Infiniti designed it very humanely and comprehensively. The total distance of 126 kilometers in one day and the test drive experience time of 340 minutes gave us a comprehensive understanding of this brand new QX50. No matter on the paved roads in Lijiang City, on the mountain curves to Maoniuping, or on non-paved landforms such as gravel roads and mountain dirt roads leaving the road in Wenhai, the new QX50 has brought us a different experience. feel.
●Characteristic appearance and strong sense of flow
As a model full of personality, the Infiniti QX50 has always been distinctive. The appearance of each car can be described as dazzling for everyone, and everyone has different aesthetics. However, it is undeniable that in terms of exterior design, Infiniti has maintained a unique style over the years. From the earliest EX25 to the current QX50, it has always followed a unique and individual route. The new QX50 has maintained this very well. fine tradition. The new QX50 has a body size of 4744X1803X1614mm in length, width and height, which is 106mm longer than the imported version, making the body more slender and flexible. Compared with the imported version, the new QX50 has made some changes that are more in line with the national conditions and a more fashionable evolution. Whether it is the upper and lower separated water ripple grille or the drop-shaped rear light, they all show a harmonious and smooth aesthetic feeling. The domestic version of the QX50 with an 80mm longer wheelbase is more slender, and the newly added front and rear bumper metal chrome plates add more sporty atmosphere to the body. The 19-inch wheels slightly increase the ground clearance of the body, and equipment such as roof racks and aluminum alloy decorations on the body make the SUV features of the new QX50 more obvious. The equipment of LED front fog lights and daytime running lights not only makes the appearance more cool, but also enhances driving safety.
●Increased textured interior space
According to the official introduction, the instrument panel and the front cockpit adopt a “double wave” design, which not only highlights the inspiration of natural elements, but also enhances the visual effect. The center console adopts a two-tone design, which outlines the interior with a sense of hierarchy. The use of high-quality materials such as delicate high-grade leather and maple grain solid wood panels enhances the luxurious texture, and the interior looks elegant and comfortable to sit on. According to the actual experience, both the workmanship and the visual effect of the interior part are quite good, which is also the direct result of the high-end product line that Infiniti has been adhering to for many years. The wheelbase is extended to 2880mm, making the rear space not cramped at all. No matter entering or exiting the rear row or riding, it is more comfortable, which fully meets the needs of Chinese consumers for driving space. The extended wheelbase is the biggest achievement of this new QX50. Change.
As for some details of the interior design, such as the driver’s seat headrest hanger, electric folding rear seats, etc., many aspects reflect Infiniti’s people-oriented design concept as a luxury brand, and these are good points for the product itself.
●Intelligent driving control for the city
For the driving experience and analysis of the vehicle, this has a lot to do with everyone’s understanding of the car. After test driving 10 cars and 100 cars, the depth of understanding is completely different. Thousands of kilometers and accumulated hundreds of thousands of kilometers of driving experience, the understanding of the car must be very different. You can’t blindly say good about a car, and you can’t say bad about it in general. Speaking with facts will bring more real feelings to users. The total length of the experience road is 126 kilometers, including about 70 kilometers of urban roads and national highways, 40 kilometers of winding mountain roads and more than 10 kilometers of dirt and rock roads. These road conditions give us a general understanding of the performance of the new QX50.
To fully evaluate the quality of a car, you can start from many aspects, but there is no doubt that power is the primary assessment item. Let’s take a look at Dongfeng Infiniti’s power system first. The new QX50 is equipped with the combination of “intelligent four-wheel drive + V6 engine” as standard. It is equipped with the VQ25HR engine that won the “Ward Top Ten Engine Award”. It reaches 173kW/6400rpm, and can achieve a maximum torque of 253N m at 4800rpm. This is currently the only model in the same class that retains a naturally aspirated engine. In actual driving, the new QX50 did not bring us the strong power and linearity unique to the naturally aspirated engine as we imagined. The timing is obviously delayed, that is to say in the vernacular: when driving at low speeds, refuel without leaving the car, and the peak torque can only be released at higher speeds. The seven-speed automatic manual transmission matched with this engine will help in terms of fuel economy. The gear shifting is not so timely and smooth under low speed conditions, and the power output tends to be normal when it is above 3000 rpm. Although the power is slightly insufficient, the driving comfort and quietness are very good. As one of Infiniti’s series models, the new QX50 does not show the sporty characteristics that Infiniti has always advocated, but gives people more restrained and soft feelings.
The three-spoke leather steering wheel feels comfortable to hold, but the steering force is relatively heavy. This heavy steering wheel does not change due to changes in speed, but sinks all the way to the bottom. It is quite laborious for male drivers, let alone female drivers. child. Although the steering is heavy, the direction is very good. When you turn the steering wheel, the vehicle can go quickly and directly in the direction you want to go, without oversteer or understeer.
The new QX50 suspension system adopts the front independent double-wishbone suspension and the rear independent multi-link suspension, both of which are equipped with a stabilizer bar. The adjustment of damping and the setting of the suspension stroke are relatively tough. The support of the car is very good, which is deeply experienced in the multiple continuous curves of Yulong Snow Mountain. When passing through some bumpy road sections, the filtering effect of the road surface is not satisfactory, especially on gravel road conditions, the noise and bumpy feeling of the tires crushing the gravel are directly transmitted to the car, which can be felt by both hearing and touch. There is a sense of vibration. Once back on the paved road, this feeling disappears immediately, and the overall feeling is that the design of the suspension and the tuning of the chassis are still more biased towards road comfort. The balance of the whole vehicle is very good, the braking force output of the vehicle is very stable during the braking process, and it will not bring you any discomfort.
When driving under normal road conditions, the driving form of the new QX50 is rear-wheel drive, which is more fun to drive. Its intelligent four-wheel drive system is developed based on the rear drive platform, which can intelligently distribute power between the front and rear axles according to road conditions. The system can distribute up to 50% of the driving force to the front wheels. On this 126-kilometer road, although there are some non-paved roads, they are basically dirt-rock roads without any difficulty. Therefore, there is no actual experience and test of the QX50’s non-paved road four-wheel drive capability, which can be reserved for later. Take a test drive evaluation. Through this actual driving, we believe that Infiniti’s four-wheel drive is not born for off-road, its strength lies in ensuring driving safety and improving the control limit in road conditions, thereby increasing driving pleasure. For this urban SUV model The most important thing is to be able to drive more safely on urban roads. Our test drive is the new QX50 premium version, the tire size is 245/45 R19, although the diameter of the tire is 19 inches, but it does not get a larger ground clearance for the body, and the ground rubs against the ground on a gentle mountain. It still happens from time to time.
●Practical configuration of technological equipment
A series of technology and comfort configurations of the new Infiniti QX50 are generally quite kind. Panoramic monitoring video system (AVM), brand-new 7-inch navigation display screen with hard disk, etc. are more practical configurations. The custom-made Bose® 11-speaker audio system is another highlight of the new QX50. The sound effect is in line with the brand identity. The 11 speakers are reasonably distributed in the car. Although music is not my specialty, the intuitive sound effect is still very powerful. The new QX50 is equipped with a dual-zone constant temperature advanced air-conditioning system, which is equipped with a plasma air purifier, grape polyphenol air filter, and can actively select the air circulation mode inside and outside the car. According to reports, the grape polyphenol air filter element can remove inhalable particulate matter faster and better than the ordinary filter element. Under the internal circulation mode, it can quickly reduce PM2.5 from 417 to 50 within 13 minutes. Up to nearly 90%. This function is indeed a practical function for users living in the city, and it is very attractive for people who care about air quality, at least they can breathe filtered healthy air in the car.
In terms of safety equipment, the Infiniti safety barrier system provides humanized safety care for the new QX50. The Blind Spot Warning System (BSW), Lane Departure Warning System (LDW) and Lane Departure Correction System (LDP) in the safety barrier are all functions that show a sense of technology and can play a certain role in supporting safety.
According to the manufacturer, in terms of after-sales service, the new Infiniti QX50 provides 4-year/100,000 km free warranty and maintenance. Among the domestic luxury car brands, Dongfeng Infiniti is the only one that does this. This not only improves the product value of the new QX50, but also makes Consumers can travel with peace of mind, which is indeed good news for Infiniti users.
Conclusion: The new Infiniti QX50 inherits the consistent personalized style of the Infiniti family. No matter the appearance, interior or configuration, it is a step forward. The intelligent driving control born for the city, lower car purchase and use costs, make it have the same level The unique competitive advantage in the car, in the increasingly competitive luxury brand SUV market, the new QX50 will still win the favor of the market and individual users in its own unique way.
postscript:
Let us first take a look at the development process of Infiniti,
Born in North America in 1989
In 2007, Infiniti officially landed in China
In 2010, Infiniti China was established
In 2012, Infiniti officially moved its global headquarters to Hong Kong
In 2014, Dongfeng Infiniti Automobile Co., Ltd. was established
The Q50L and QX50 were launched within a few months.
From this, it is not difficult for us to discover the rapid growth trajectory of Infiniti and its determination to develop the Asia-Pacific and Chinese markets. And this QX50 is the second domestic model of Dongfeng Infiniti after the Q50L, and it is also the first SUV model. Judging from a series of promotion actions of Infiniti in recent years, its market strategy has been steadily advancing, and it has started to make efforts in the past one or two years. This shows that Infiniti is very optimistic about the prospects of the Chinese market, which means that the latecomers will take the lead. Although it entered the Chinese market late as a luxury car brand, it quickly gained popularity through a series of marketing promotions and achieved cost advantages through localization. It is self-evident that it has a strong competitive advantage. For competitors at the same level such as FAW Audi Q5, Beijing Benz GLK, BMW X3, Volvo XC60 and Lexus NX, the arrival of the new QX50 will undoubtedly add another powerful force to this already fiercely competitive battlefield. challenger.
In fact, I prefer to include the new QX50 in a vertically arranged personalized car sequence. From the highly personalized Porsche Macan, to the Land Rover Range Rover Laser, and then to the Infiniti QX50, they all have a unique personality. It has outstanding appearance and characteristics at all levels, and I think this is where the real value lies.
Heart-pounding personality and passionate sexiness will always make people fall in love with it. Although there are some unsatisfactory places, the only thing that attracts me is the indescribable personality, and that is enough. This is indeed a good choice for the young and middle-aged group who are tired of looking at Mercedes-Benz and BMW, but at the same time pursue fashion and show off their individuality.
