Sports cars from the Stuttgart-based sports car manufacturer are more popular than ever: Porsche delivered 280,800 new cars in 2019, a 10 percent increase over the previous year. The Cayenne and Macan in particular achieved significant growth: 92,055 new Cayenne vehicles were delivered, an increase of 29 percent compared to the previous year. The third-generation Cayenne has been on sale in all Porsche markets worldwide since 2019, and its plug-in hybrid variant was also recently launched in all markets. In the spring of 2019, the Cayenne car series also released the new Cayenne Coupé, a more sporty derivative model. Macan new car deliveries reached 99,944 units, a year-on-year increase of 16%.
“We are delighted with this outstanding result, which reflects the enthusiasm of customers around the world for Porsche sports cars. We are very proud that we have further strengthened the brand’s appeal and enhanced the customer experience in new ways.” Porsche AG responsible for sales and marketing Mr. Detlev von Platen, member of the executive board, said: “We are optimistic that we can maintain a high level of demand in 2020, thanks also to our numerous orders for new models and the new Taycan.”
Booming markets in Germany and Europe
In 2019, Porsche achieved its strongest growth in Germany and in Europe as a whole, with year-on-year growth of 15 percent each. In Europe, new car deliveries amounted to 88,975 units. Among them, 31,618 new cars were delivered in Germany. In addition, Porsche recorded growth in its two largest global markets. China has been the largest single market for Porsche in the world for the fifth consecutive year, with 86,752 new car deliveries, a year-on-year increase of 8%. In the US, new car deliveries also rose 8% year-on-year, with 61,568 new car deliveries. Although the current overall economic situation in the Chinese and American markets is grim, Porsche is still going against the trend. In the Asia-Pacific, Africa and Middle East region, Porsche delivered 116,458 new vehicles, a year-on-year increase of 7%.
