After the United States and Europe, the two flagship models of Porsche Taycan, Taycan Turbo S and Taycan Turbo, will be delivered to stores in China at the end of April as scheduled. Apple APP Store), and successively launched in various mobile phone application markets of Android system. This year, the addition of a variety of derivative models will further strengthen the Taycan family. The unprecedented new lifestyle of zero-emission sports cars is presented in all aspects: uncompromising Porsche sports car performance, exclusive and convenient charging network layout, exciting personalized customization services, and the perfect combination of extreme performance and daily practicality. On April 23, 2020, Porsche showed Chinese consumers the unique charm of its first pure electric sports car with a unique live show, and also opened the national launch of Taycan.
Dr.-Ing Jens Puttfarcken, President and CEO of Porsche China, said: “Taycan is the culmination of Porsche’s years of intensive electrification research and development on the track and road. It combines brand heritage and technological innovation. It is a Porsche through and through. I am sure Taycan will meet the expectations of Chinese car owners for electric sports cars.”
Worry-free charging: both convenience and exclusivity
Customer-friendly charging networks and services are key to the long-term success of electric vehicles. Porsche meets the charging needs of Taycan owners through fast and safe overcharging technology, reliable and convenient home charging and on-road charging networks, and considerate charging services.
Exclusive and safe “home charging”:
Customers who successfully purchase Taycan enjoy free home charging equipment and basic installation services. Household charging piles are installed before the delivery of the vehicle, ensuring that customers can use the vehicle immediately upon arrival.
Porsche provides a technical hotline consultation service from 7:00 am to 9:00 pm, in addition to a 7*24-hour on-board concierge service, which quickly processes and responds to requests related to home charging around the clock.
Porsche creates a comprehensive public charging network: “exclusive charging”, destination charging and “cooperative public charging”.
Porsche’s “Exclusive Charging” network mainly covers Porsche Center and high-end business districts and transportation hubs in key cities, providing exclusive Turbo charging piles and super charging piles. Under the existing national standard, the charging power of Turbo charging pile can reach 200 kW, and it can charge from 5% of the remaining power to 80% in 30 minutes. In the future, the “Exclusive Charging” service can remotely reserve and lock parking spaces through the Porsche APP, and pay for parking and charging in a unified manner.
Porsche is gradually cooperating with selected hotels, such as the high-end InterContinental Hotel Group, to lay out a “destination charging” network, so as to ensure the convenience of charging when customers travel long distances.
Porsche has joined hands with industry-leading charging operators to provide a “cooperative public charging” network, which is currently connected to over 90% of public charging piles on the market. It is expected that by the first half of this year, more than 200,000 AC and DC public charging piles will be integrated in more than 200 major cities. Car owners can use the Porsche APP to search online and check the status of charging piles in real time, and then pay in a unified manner after charging.
In addition, Porsche will also provide targeted and thoughtful services around the diverse needs of customers. If the owner of the Taycan is unable to go to charge in person, Porsche’s “valet charging” service can provide carefully selected charging specialists to pick up the car and charge it on their behalf, track the status of the car in real time, and provide full car insurance protection. In addition, Porsche will take the lead in piloting the “exclusive short-term rental” service in Beijing and Shanghai. If Taycan owners need to travel long distances within one year of purchasing the car, they can rent a Cayenne for transportation and enjoy three days of rent-free service.
The true nature of sports cars: taking into account the track and daily life
Porsche Taycan is a very sporty four-door coupe with typical Porsche performance characteristics. It is equipped with 800 V technology derived from the Le Mans champion 919 Hybrid racing car, coupled with dual permanent magnet synchronous motors and a two-speed transmission on the rear axle. Perfect balance between extreme performance and battery life. The Taycan Turbo S can output up to 560 kW (761 PS) of overboost power and accelerate from zero to 100 km/h in just 2.8 seconds. Taycan Turbo can also reach 500 kW (680 PS), and can break through a hundred in 3.2 seconds. Under the WLTP standard, the maximum cruising range of the two vehicles is 412 km and 450 km respectively, while the cruising range of the two vehicles is 462 km based on the NEDC standard. What’s more worth mentioning is that Taycan’s energy recovery power of up to 265 kW is ahead of its peers, and the electric energy recovered from a speed of 200 km/h to braking can increase the cruising range by four kilometers.
The unique Porsche driving control genes ensure the ultimate driving experience of Taycan. The advanced aerodynamic design endows the Taycan family with optimal wind resistance. In addition, the standard integrated Porsche 4D chassis control system can analyze and synchronize the longitudinal acceleration, lateral acceleration, and vertical acceleration of the vehicle in real time and actively adjust it. It can perfectly balance the precise handling of a sports car with the comfort of long-distance driving.
More innovative designs and functions further enhance the everyday practicality of the Taycan. In the cockpit, the independent 16.8-inch curved instrument panel is at the highest point of the instrument panel, highlighting the driver-centered design concept. The central 10.9-inch infotainment system display and optional passenger-side display are combined into an overall black panel-look glass strip. The traditional controls of the interface are significantly reduced, replaced by more intelligent and intuitive control methods such as touch operation and voice control functions.
In addition, Porsche Exclusive Manufaktur, the exclusive customization department of Porsche, meets the exclusive needs of customers with a wealth of personalized customization options. It currently provides Taycan with more than 40,000 optional combinations to help customers create a unique Porsche like a fingerprint.
