In order to meet the ever-changing needs of customers and the rapid development of global auto retailing, Porsche’s new retail concept-Porsche “Advanced World Plan” was officially launched globally. Affected by the new crown pneumonia epidemic, as the world’s first upgrade pilot project to implement the “Smart World Plan”, Porsche Center Hangzhou Binjiang celebrated the opening of its refurbishment by “going online through the cloud”. As Porsche Center Hangzhou Binjiang opens to the public with a new attitude, Porsche’s business in China is gradually on the right track, and will further implement dealer support measures to help dealers revive their business and regain their confidence.
“Advanced Vision Project” embodies the imagination of Porsche Center in the next ten years. It represents a new design concept, continuously improved customer experience and exciting digital lifestyle. The brand-new “community experience” aims to make the Porsche Center a communication space for Porsche owners, fans and enthusiasts, so as to attract more customers to stop by.
“‘Advanced World Project’ plays an important role in Porsche’s future retail strategy and will serve as an important bridge for us to communicate with customers.” Dr. -Ing. Jens Puttfarcken, President and CEO of Porsche China ) said, “By integrating offline sales outlets and digital platforms, Porsche’s future retail experience will be defined by a multi-channel retail environment, providing customers with more ways to experience the Porsche brand.”
Renovation of Porsche Center Hangzhou Binjiang opens
It is expected that by 2021, 12 domestic Porsche Centers will complete the plan; and in the next ten years, Porsche “Advanced World Plan” will be implemented in 850 existing Porsche Centers around the world. In addition to the upgrade plan for the existing Porsche Center, the first new pilot project in China will be completed in Guangzhou Baiyun by the end of 2020.
Hangzhou Binjiang Porsche Center Showroom
New design concept adhering to the classic Porsche DNA
Porsche tradition and innovation meet again in the Porsche Center of the future. The aluminum façade is very eye-catching, and the dynamic track design inside the store interprets the track genes flowing in the blood of Porsche. Different from the immutable static display, the flexible modular design in the store makes it possible to renovate and expand the store in the future.
Key car display area
Unique themed modules Get a glimpse of Porsche’s legendary sports cars
Distinctive themed modules allow customers to appreciate the style of Porsche’s legendary sports cars, such as the “key car display area” displaying new models and special edition models, the “electric vehicle display area” representing the future of Porsche’s electrification, and the highly creative and individual “Exhibition Area”. Accessories display area”. Porsche also integrated “community experience” into the future Porsche Center for the first time. The family-like “gathering space” provides Porsche customers and fans with a broader communication space.
Electric vehicle display area
New car delivery area
Accessories display area
Porsche Gathering Space
Comprehensive digitalization redefines one-stop car shopping experience
Porsche’s “Advanced World Project” also creates a digital world for customers, aiming to perfectly integrate offline sales outlets with the digital world, and bring customers a seamless new car buying experience. The virtual reality technology in the store allows customers to easily complete complex car selection configurations online. The whole touch screen operation also brings customers a unique interactive experience: whether it is vehicle acceptance, electronic signature, online payment, or other digital communication methods, it will improve the customer’s car purchase experience to a new level. Digital solutions establish a personalized and intelligent connection between customers and Porsche products.
Diversified retail models allow customers to experience the Porsche brand in an all-round way
Porsche China has a steadily growing dealer network. Currently, Porsche has a total of 124 sales outlets in Mainland China, Hong Kong and Macau. In recent years, in addition to Porsche Center, other diversified retail models include: Porsche e-Share space, which allows consumers to personally experience Porsche products and brands in a digital feast; Porsche City Service Center, which provides perfect after-sales service At the same time, it also conveys the brand culture and value concept; the Porsche Ultimate Experience-Sales Experience Store creatively displays the quality and fun of Porsche through a mobile retail experience form.
Mr. Michael Ramsey, Vice President of Network Management and Development of Porsche China, said: “Porsche Center Hangzhou Binjiang, as the first pilot project to implement Porsche’s “Advanced World Plan”, has set a standard for the upgrade of existing Porsche Centers around the world. In the future, we will also introduce more offline experience forms and expand the channels and ways of communicating with consumers to meet consumers’ ever-changing experience needs and expectations.”
Porsche China further implements dealer support measures
As the domestic epidemic prevention and control situation continues to improve, Porsche’s business in China is gradually returning to the right track. Despite the unprecedented challenges brought about by the new crown pneumonia epidemic, in March this year, Porsche China’s single-month sales exceeded the same period last year. Meanwhile, all Porsche Centers, including the Wuhan dealership, have resumed normal operations. In the face of the epidemic, Porsche China has been actively responding to the current complex market environment and huge challenges. In order to help dealer partners revive their business and regain their confidence, Porsche China will further implement dealer support measures from multiple levels and channels, such as continuously deepening the implementation of financial guarantee and service support, guiding dealers to carry out diversified marketing and focusing on online activities , and provide customers with epidemic prevention care kits, so that consumers can enjoy peace of mind services.
