On April 16, the 18th Shanghai International Automobile Industry Exhibition was grandly opened at the Shanghai National Convention and Exhibition Center. Chery Jaguar Land Rover Automobile Co., Ltd. (hereinafter referred to as “Chery Jaguar Land Rover”) brought a new generation of Land Rover Range Rover Evoque, Land Rover Discovery Sport, Jaguar XFL, Jaguar XEL and Jaguar E-PACE to the exhibition hall 6.1. Among them, the new generation of Land Rover Range Rover Evoque made its debut in China and was put into production at Chery Jaguar Land Rover’s Changshu production base simultaneously. This is another milestone in the development of Chery Jaguar Land Rover.
Simultaneous global production, demonstrating the strength of the enterprise
As a representative work of Chery Jaguar Land Rover entering a new stage of development, the new-generation Range Rover Evoque is an intelligent high-tech luxury all-terrain SUV built for young people and equipped with many “black technologies”. The Invitrogen engine won the “2018 Ward Top Ten Engines” award.
The new generation of Land Rover Range Rover Evoque unveiled at the Shanghai Auto Show
Mr. Murray Dietsch, President of Chery Jaguar Land Rover, said that since 2012, Chery Jaguar Land Rover has developed steadily and created several firsts in the luxury car market. It is the only car company in China that operates two major luxury brands. The new-generation Range Rover Evoque is the first Jaguar Land Rover model born on the new PTA platform of Jaguar Land Rover. The platform can be equipped with different powertrains including new energy, which will bring more choices to Chinese consumers.
Dai Murui, President of Chery Jaguar Land Rover and Chen Xuefeng, Executive Vice President of Chery Jaguar Land Rover
In 2015, the Land Rover Range Rover Evoque was launched in China. This is not only the first model of Chery Jaguar Land Rover, but also one of the most popular Land Rover models in the world. It has won hundreds of international awards. It is an epoch-making stunning work. fans of Chinese consumers.
As another model of Chery Jaguar Land Rover that has been put into global production simultaneously after Jaguar E-PACE, the new generation of Land Rover Range Rover Evoque has been tempered for a long time before its birth. Since 2016, a total of more than 280 prototype vehicles have been invested in the pre-product development and verification to ensure excellent quality and demonstrate the commitment of “customer first”.
Chery Jaguar Land Rover Jaguar E-PACE
In the manufacturing process, the new generation of Land Rover Range Rover Evoque also strives for excellence. Relying on the excellent system strength of Chery Jaguar Land Rover and adhering to the global uniform and strict manufacturing and process standards, the new generation of Land Rover Range Rover Evoque adopts laser welding technology to achieve seamless joint between the roof and side panels, and narrow the gap between the vehicle panels In particular, the gap between the LED headlights and the surrounding covering parts is only 1mm, making the front of the car visually integrated. 99.9% of the body parts of the new-generation Range Rover Evoque are newly designed, providing consumers with a brand-new value experience.
The new generation of Land Rover Range Rover Evoque will be put into global simultaneous production at the Chery Jaguar Land Rover Changshu production base, which once again confirms the strength of its global model factory and provides solid support for the global layout and localization of the Jaguar Land Rover brand. It is another milestone in the development of Chery Jaguar Land Rover . With advanced technology, stylish design and luxurious quality, the new-generation Range Rover Evoque will continue to bring Chinese consumers a pure British experience, and will surely once again become a new trend indicator in the Chinese auto market.
Practice the “smart +” strategy and continue to develop with high quality
As the first Sino-British joint venture high-end automobile company in China, Chery Jaguar Land Rover has made a forward-looking layout since its establishment, integrating the advantages of traditional automobile manufacturing and intelligent manufacturing, practicing the “smart +” strategy, and is committed to satisfying both Jaguar and Land Rover The personalized customization needs of consumers of the two luxury car brands have set a new benchmark for intelligent manufacturing in the Chinese auto industry.
Chery Jaguar Land Rover Jaguar XFL
A few days ago, Chery Jaguar Land Rover signed a 5G strategic cooperation agreement with China Unicom, taking the lead in applying 5G communication technology in the manufacturing process to empower smart manufacturing upgrades. The two parties will cooperate in network technology research, application research, communication services and enterprise informatization, and continue to promote the implementation of the “smart +” strategy. Last week, at the 2019 Global Industrial Internet Conference, Chery Jaguar Land Rover, as a representative of luxury car companies, shared its experience and achievements in the implementation of the “Smart +” strategy, and jointly promoted the transformation and upgrading of China’s auto manufacturing industry with all participating companies.
Chery Jaguar Land Rover Jaguar XEL
With the launch of the new-generation Range Rover Evoque, Chery Jaguar Land Rover is ushering in a new stage of development and continues to develop at a high speed and with high quality, relying on the advantages of intelligent manufacturing and industrial Internet.
Focus on China’s voice, create and lead the Chinese market
Adhering to the corporate vision of “creating a leading luxury car company and delivering high-end customer experience”, Chery Jaguar Land Rover has always been committed to becoming an outstanding leader in China’s high-end car market.
Facing the new stage of development, Chery Jaguar Land Rover is more focused on listening to the voice of China, actively responding to relevant national laws, regulations and policies, paying close attention to the development trend of the Chinese auto market, and digging deeper into the needs of consumers. In December last year, Chery Jaguar Land Rover’s styling design center was officially completed in Shanghai, further enhancing the company’s styling design capabilities and independent research and development capabilities.
For the operation and management of joint ventures, Chery Jaguar Land Rover has always adhered to the development concept of “joint venture” and win-win, and continued to promote the localization strategy. Both Chinese and foreign shareholders jointly manage and make decisions to achieve coordinated development.
Based on long-term development, Chery Jaguar Land Rover actively implements corporate social responsibility, pays attention to the harmonious coexistence of society and the natural environment, realizes sustainable and high-quality development of the enterprise, and “shares value” with Chinese consumers. At present, Chery Jaguar Land Rover has begun to actively try and explore in education, environmental protection, community integration and other aspects.
Mr. Chen Xuefeng, executive vice president of Chery Jaguar Land Rover, said that Chery Jaguar Land Rover will use its global system strength, integrate localized voices, continue to innovate product forms, deepen the dual-brand layout, continue to lead the upgrade of the consumer market, and create a pure British brand that exceeds expectations for Chinese consumers. experience.
