On October 28, 2019, the Changan Kaicheng F70 Global Launch Conference with the theme of “Exemplary Performance and Global Style” was held simultaneously in Beijing, covering more than 60 regions across the country and major overseas markets. Zhang Baolin, Chairman of Changan Automobile, Luis Schmidt, Chilean Ambassador to China, Dudley Mckinley Thomas, Liberian Ambassador to China, Yuan Mingxue, Executive Vice President of Changan Automobile, Zhang Jingjing, Executive Vice President of Changan Automobile, Liu Zhengjun, Executive Vice President of Changan Automobile, Assistant President of Changan Automobile Luo Zhilong, general manager of the vehicle business department, representatives of global dealers, global suppliers, global users, and media representatives jointly witnessed another blockbuster model of Changan Automobile—the new generation of large pickup truck Changan Kaicheng F70 in cooperation with China and Europe. global listing.
[Leaders of Changan Kaicheng F70 Global Launch Conference took a group photo]
At this global launch conference, Changan Kaicheng not only brought Changan Kaicheng F70 models in more than 30 states with a price range of 92,800 yuan to 139,800 yuan, but also brought the industry-leading “ultra-long warranty” to global users. ” and “Five Major Service Commitments”; What’s more worth mentioning is that Changan Kaicheng F70 also won two Shanghai World Guinness Records in one fell swoop. It demonstrates the “global style” of Changan Kaicheng F70 as a “model of performance”.
[Changan Kaicheng F70 official market sales price]
The global style of China-EU cooperation
Changan Kaicheng F70 is jointly developed by Changan Automobile and the internationally renowned Peugeot Citroen Group (PSA), based on the needs of global users. It lasted 5 years and led more than 1,000 top technical experts in the world. At the same time, it deeply links China, France, the United States, It is a truly global pickup truck built with resources from top global suppliers such as Germany and Japan. “Changan Automobile and PSA Group conform to the development of the times, adhere to the concept of open cooperation, insist on providing the highest quality travel products and service experience for consumers in China and even the world, and focus on core resources with the strategic vision of “joining hands with the world and deploying globally”. , give full play to their respective advantages, and create a new cooperation model in which Chinese and foreign parties jointly develop, share platforms, and jointly expand the global market.” Yuan Mingxue, executive vice president of Changan Automobile, said, “Changan Kaicheng F70 is the first model born under the new cooperation model between the two parties. The launch of this new product, this model, not only marks a major breakthrough in the transformation of Changan Kaicheng’s product structure, but also carries the strategic goal of both parties to develop the global pickup truck market.”
[Speech by Yuan Mingxue, Executive Vice President of Changan Automobile]
As a large pickup truck developed in accordance with global regulations and standards, Changan Kaicheng F70 has passed the dual system verification of Changan CA-TVS and PSA Group, and meets the requirements of EU ECE regulations. 5000m high altitude”, “95% high humidity”, and “10 million kilometers high mileage” five high tests, passed hundreds of extreme road conditions, not only meeting the strict European car manufacturing standards, but also adapting to the harsh car roads in East Asia and the environment, enabling unimpeded travel in more than 100 countries around the world. “Different from the joint venture car of capital cooperation, the strong alliance between Changan Automobile and PSA Group is a multi-form cooperation in technology, resources, system, market and other aspects. On the one hand, the cooperation between China and Europe shows that China’s independent brands represented by Changan Automobile have grown rapidly. In order to grow, we can carry out technical cooperation with foreign first-class automakers to jointly develop and create a new generation of global products; on the other hand, such cooperation is conducive to the growth of Chinese auto brands and is more conducive to Chinese companies going global.” Changan Automobile President Assistant and Light-duty Luo Zhilong, general manager of the car business department, said.
【Changan Automobile President Assistant and General Manager of Light Vehicle Division Luo Zhilong made a speech at the scene】
A paragon of extreme challenge performance
Changan Kaicheng F70 can be described as “extreme” in the pursuit of product performance; in Yunyang County, Chongqing, Changan Kaicheng F70 successfully challenged the “first ladder on the Yangtze River for thousands of miles”, and finally set a new record for Chinese pickups climbing the ladder in 2 minutes, 45 seconds and 73 seconds. Changan Kaicheng F70 is matched with powerful BorgWarner intelligent four-wheel drive system, Somic front double wishbone suspension system, Eaton rear axle electronic limited-slip differential lock; it has industry-leading approach and departure angles and a minimum ground clearance of 230mm The gap and 100% climbing performance enable Changan Kaicheng F70 to calmly cope with steep and dangerous roads, and to climb mountains and ridges as if walking on flat ground. “Changan Kaicheng F70 dares to challenge, which is the confidence in product performance, but also confidence in product quality!” said the certification officer from Shanghai Great World Guinness.
[Changan Kaicheng F70 won two Shanghai World Guinness certifications]
Another Guinness record obtained by Changan Kaicheng F70 is to challenge the in-situ fixed-point drift without modification, and finally won the “(pickup truck) car with the most fixed-point drift laps within a specified time period” by drifting 14 laps within one minute “The honor. Changan Kaicheng F70’s confidence and confidence in this challenge come from its superior stability and handling. The chassis system jointly tuned by “PSA Chassis Master” and Changan R&D Center in Detroit, Japan, and the full-body chassis system provided by Japan’s Somic Chassis hardware, at the same time, the whole vehicle is equipped with ESC stabilization system, in the face of extreme challenges of drifting, the stable state can handle it freely. “PSA Group’s Peugeot, as the champion model of major competitions, has always been known for its ‘champion chassis’, and the chassis stability of American Detroit cars is also a leading technology in the world. Therefore, the chassis of Changan Kaicheng F70 is definitely the current domestic pickup truck The best of all models.” said Li Fulong, General Manager of Changan Kaicheng Marketing Center.
[Li Fulong, general manager of Changan Kaicheng Marketing Center, explains the products]
[Vehicle performance integration expert Gordon Cook explains the product]
[Lei Yingfeng, director of Changan Kaicheng R&D Center and director of Changan Kaicheng F70 project, explains the product]
In addition, Changan Kaicheng F70 also has a vehicle width of 1930mm, a wheel house spacing of 1220mm, and a cargo compartment size of 1600*1595*500mm, which is comprehensively ahead of domestic pickups of the same level; Anti-corrosion capability, able to cope with high humidity and high corrosion environment freely; at the same time realize the maximum wading depth of 900mm, 3.5T towing capacity, 1T carrying capacity, etc. of mass-produced pickups. “These performance breakthroughs will be verified one by one in the future extreme challenges,” said Lei Yingfeng, Director of Changan Kaicheng R&D Center and Changan Kaicheng F70 Project Director: “Constantly exploring the performance limit is the natural endowment of Changan Kaicheng F70 , In the future, we will continue to challenge the Guinness Book of World Records and let Chinese pickups become a ‘model of performance’ on the world stage.”
[Changan Kaicheng F70 challenges “60s rapid drift” and “the first ladder of the Yangtze River for thousands of miles”]
Global model service first
The needs of users are the root of all products. Changan Kaicheng F70 fully meets the needs of diversified, multi-industry, and multi-application scenarios of global users, with a complete product lineup. This event is the first to release more than 30 state-of-the-art models, including National V, National VI, gasoline, and diesel, with a price of 92,800 yuan to 139,800 yuan. The annual production and sales of the existing platform target exceed 100,000 units. In the future, the platform will expand and launch more models, covering gasoline, two-wheel drive, single and double row, long and short axle, manual and automatic, right-hand drive models, N1/M1, leaf spring/five-link design, electric pickups, etc. 19 types of models, There are more than 100 statuses, providing multimedia car-machine systems in up to 12 languages, radiating to global markets such as Asia, America, and Africa, meeting the needs of global users in all aspects, and achieving an annual production and sales of 200,000 units.
【Changan Kaicheng F70, a new generation of large pickup truck in cooperation with China and Europe】
At the same time, Changan Kaicheng fully considered the needs of users, carried out comprehensive upgrades in sales channels and services, and proposed a 4-year 200,000-kilometer industry-leading ultra-long warranty and “price transparency”, “time standard”, “quality assurance”, “fast Response” and “professional service” five service commitments. The first major service commitment is “price transparency”. Price is one of the most concerned issues for consumers. Changan Kaicheng guarantees that prices will be made public in the links of complete vehicles, licensing services, spare parts, and working hours, and will never be bundled for sale, allowing consumers to The cost of the purchaser is clear and transparent; the second largest commitment is “time standard”, high-efficiency and on-time service is the pursuit of Changan Kaicheng, which guarantees the delivery time of new cars, completes vehicle repairs within 24 hours, and completes basic maintenance within 60 minutes; the third largest The service promise is “Quality Guarantee”. Changan Kaicheng guarantees that the new car is in normal condition and meets the standards, and guarantees the use of high-quality original parts. Immediate reply, feedback within 30 minutes of online consultation, to be timely and efficient, to satisfy users; the fifth major commitment is “professional service”, to bring a comfortable car buying experience to every user with warm reception, professional consultation, and professional test drive .
[Five industry-leading service commitments of Changan Kaicheng F70]
In this era of auto market transformation and consumer demand upgrades that need to be met, Changan Automobile and the internationally renowned PSA Peugeot Citroen Group will meet the needs of global users, research and develop with global standards, link global resources, and radiate the global market. Changan Kaicheng F70, a large pickup truck, not only demonstrates the global strategic ambitions of both parties in cooperation with Europe, but also accelerates the process of Changan Automobile’s internationalization strategy. It is a milestone for Changan Kaicheng to go global and build a first-class commercial vehicle brand. In the future, Changan Kaicheng F70 will continue to focus on user needs, bring more excellent driving experience and commercial value to global users, and lead Chinese pickups to stand in the forest of the world.
