As the domestic “war against the epidemic” has achieved phased victories, all walks of life have gradually resumed work and production. As the leader of China’s independent brands, Changan Automobile has also quickly entered the fast lane of post-epidemic production. In March, Changan Automobile achieved overall sales of 139,737 units, a significant increase of 385.8% month-on-month. At the same time, the SUV segment won the sales champion of the Chinese brand SUV market with 56,904 units! The CS75 series, the main model, continued to break through upwards, and the CS35 was crowned the champion of the SUV segment! In 2020, Changan Automobile will be high-spirited and gather momentum for breakthroughs!
Accumulate steadily, become the sales champion of the Chinese brand SUV market
In March, the domestic epidemic gradually stabilized, and the impact of the epidemic has yet to recover. However, Changan Automobile overcame difficulties and quickly resumed work and production. Relying on the scientific and technological advantages of robot production in intelligent chemical factories, Changan Automobile strictly implements epidemic prevention and control while accelerating the recovery of production capacity; The resumption of operation of the entire industrial chain not only provides a solid guarantee for the rapid recovery of Changan Automobile’s production capacity, but also strongly promotes the overall recovery of the domestic auto industry after the epidemic.
Relying on advanced technology, stable parts supply, and effective organization and management, Changan Automobile has achieved good results in sales, and the performance of the SUV segment is particularly impressive. In particular, Changan CS75PLUS, the “A+ class SUV tomorrow’s car”, performed well and continued the hot trend since its launch. In March, it achieved sales of 12,891 units, a month-on-month increase of 655.6%, driving the CS75 series to achieve sales of 18,424 units, and continued to strive for the top spot in SUV sales. go ahead.
At the same time, Changan CS35PLUS, the “connected social SUV”, also performed well. With the outstanding performance of 10,780 units, Changan CS35 was crowned the champion of the small SUV segment with sales of 10,891 units, a month-on-month increase of 467.8%. Make a positive contribution to Changan Automobile’s victory in the Chinese brand SUV market sales champion in March.
In the sedan sector, the pre-sale of Changan Eado PLUS, which was newly launched in March, has only been pre-ordered for 20 days, and the order has reached 11,559 units. Driven by Changan Yidong PLUS, Changan Yidong series sold 10,432 units in March, a month-on-month increase of 371.2%, which further consolidated Changan Automobile’s SUV and sedan “walking on two legs” product layout strategy.
In addition, other business sectors of Changan Automobile also performed well. In the light vehicle segment, Changan Kaicheng sold another 20,000 units in March, reaching 25,678 units, a month-on-month increase of 589%. Changan Auchan X7’s monthly sales of 11,677 vehicles helped Changan’s second passenger brand, Auchan, sell 17,028 vehicles in a single month, achieving a month-on-month growth of 512.5%.
Change with the times, boldly innovate to ensure the implementation of strategic layout
While actively resuming work and production to promote performance recovery, Changan Automobile also accelerated a series of strategic layouts in March to lay a solid foundation for the company’s next development. On March 5, Changan Automobile’s new serial product UNI-T was unveiled in a global live broadcast, and the Chinese design surprised the world. On March 10, Changan Automobile completed the first domestic L3 autonomous driving mass production experience in Chongqing. The corporate strategy ushered in another major progress.
In addition, since the outbreak of the epidemic, Changan Automobile has successively carried out donations, ambulance production, mask production, global epidemic prevention material procurement, research and development of thermal imaging epidemic prevention vehicles, etc., and has actively participated in the front-line anti-epidemic work. In addition, Changan Automobile also actively implements the concept of customer-oriented service. During the epidemic, it adhered to the “five major commitments” without discounting services, and launched the “six major peace of mind plans” to protect users every step of using, watching and buying cars. At the same time, the company has urgently deployed 4S stores in various places to start “one-to-one video car viewing” and “live car viewing” services one after another. A series of effective services and online marketing innovations have strongly promoted the recovery of business operations. A model of customer service.
The strong sales growth of Changan Automobile in March has shown the Chinese auto industry the dawn of future development, and also convinced everyone that the impact of the epidemic on the auto industry is only temporary after all. After the wind and rain, Changan Automobile and the entire Chinese auto industry will finally usher in a brighter tomorrow.
