On the National Day of 2019, in the hinterland of the Tengger Desert in Northwest China, the world’s largest off-road carnival—the 2019 14th off-road e-family Alashan Heroes Meeting will come as scheduled. The roar of the engine and the all-night electronic music were staged again in the Alxa Dream Desert Park in Inner Mongolia. The data of 400,000 vehicles and 1.2 million people made the Hero Club once again become a world-renowned off-road event.
Since the Hero Club was founded in 2006, it has been held in Wengniute, Kubuqi, Qixing Lake, Chongli and other areas. In 2011, the Heroes Club came to Alxa Tengger Desert, and Alxa became the permanent venue for the Heroes Club. After 14 years, the off-road e-family Alashan Heroes Club has become the largest car culture event in the country and a platform for off-road enthusiasts to gather.
T3 Challenge, T3 Relay, All-Terrain Vehicle Challenge, Tengger Challenge, Rock Challenge and other exciting events are held here, and the roar of the engine resounds through Tengger; Themed activities such as Hero Club and Dreamland Electronic Music Festival were staged in turn, making the off-road enthusiasts who came to participate in the event excited.
As a partner of the off-road e-family, FAW Toyota once again came to the hero meeting site as an exhibitor. Since 2016, every year FAW Toyota manufacturers will set up a brand camp at the site of the hero meeting, where various exciting activities will be carried out, and FAW Toyota has its own camp, which can provide FAW Toyota owners with a place to live Therefore, let more heroes gather at the Alxa Heroes Club.
At the scene of this year’s hero meeting, the brand camp of FAW Toyota is located on the east side of the holy fire platform. In the brand camp of FAW Toyota, three Toyota SUVs, the off-road god Prado, the originator of urban SUV RAV4 Rongfang, and the cool and fashionable IZOA Yize, were unveiled, attracting many off-road enthusiasts to stop.
The Prado is the model with the best “appearance rate” and word-of-mouth at the hero meeting. The first-generation Prado has made many car owners eager to try it. In order to allow everyone to experience the off-road capabilities and reliable performance of the Prado, FAW Toyota set up a Prado experience track at the Heroes Meeting. Not only professional off-road experts explained the precautions for desert off-roading, but also demonstrated the performance of the Prado. Desert escape skills, through driving and demonstration, many off-road enthusiasts have a comprehensive understanding of Prado’s off-road capabilities.
In the brand camp of FAW Toyota, it is divided into areas such as Anxiang Butler Plan, Anxin Used Cars, Fengxianghui, Honest Service, and Pure Brand Parts. Here, car owners can learn that FAW Toyota has made for the satisfaction of car owners Efforts: From buying a car to using it, from repairing to selling a car, FAW Toyota will provide professional services and better after-sales services for car owners.
FAW Toyota Integrity Service Town also came to the hero meeting site as a professional support team for Toyota car owners, and set up maintenance and inspection stations at the main venue of the hero meeting, Xiashakou, brand camp and car owner camp to provide free inspection for car owners service, and Toyota owners whose cars get stuck in the desert can also successfully get out of trouble through the rescue service provided by the honest service town, so that the car in the desert will no longer have any worries.
2019 is also the 10th anniversary of the establishment of FAW Toyota Integrity Service Town. In these ten years, FAW Toyota Integrity Service Carnival has traveled all over the country in 120 cities, 80 shopping malls, 20 campuses, etc., and has tested a total of 300,000 vehicles and received customers 2 million people. The professional service team provides users with a more efficient and high-quality service experience, allowing users to travel with more complete logistical support.
When it comes to Inner Mongolia, bonfires, Hada, roasted whole lamb, beer, etc. are of course indispensable. FAW Toyota held a grand bonfire party in the car owner camp. Toyota car owners from all over the world gathered together to eat meat and mouth water Drinking, even if they don’t know each other, they have become the closest friends at this moment. Everyone dances around the bonfire, and the long Matouqin performance resounds throughout the camp.
Accompanied by singing and dancing and all-night carnival, FAW Toyota’s 2019 Alxa Heroes Tour also came to an end. Although the event ended, the car owners who participated in the event have left good and deep memories. I believe that next year’s heroes will At the meeting, the team of FAW Toyota will grow stronger and bring you more exciting event experience and more comprehensive after-sales guarantee. We will wait and see!
