China’s auto market is in a period of deep adjustment. As a market terminal, the dealership industry is facing many challenges. On December 23, Dongfeng Yueda Kia held a symposium for dealers and investors with the theme of “Breakthrough 2020 Restarting a New Journey” in Shanghai. General Manager Li Feng, Deputy General Manager Zheng Chunyuan, Deputy Director of the Sales Department Ye Lei, department heads and 24 dealer investors and managers attended the meeting. With the help of this symposium, the management of Dongfeng Yueda Kia had in-depth communication with dealer investors, and finally 22 withdrawn and dormant dealers signed a restart agreement and returned to the Dongfeng Yueda Kia family.
At the meeting, General Manager Li Feng pointed out: “At present, there are many long-term accumulated problems in the enterprise, and everyone is very complicated and anxious. This requires us to face and break through together.” Afterwards, General Manager Li Feng discussed the dealer’s operation strategy , communicated with investors: first, be highly open, fair, and transparent in terms of basic rules; second, establish retail-oriented operating rules and gradually transition to the BTO order system; third, establish grading The management system encourages dealers to continuously strengthen their own capabilities; fourth, the implementation of distribution according to ability, and the superior resources tend to be more capable and more confident dealers; fifth, the implementation of new policies for new cars, and the allocation of vehicles according to the proportion of the submitted plan; sixth , the strategy of loving the new and not tired of the old, the new car is launched and the current model is not abandoned at the same time. In the end, General Manager Li Feng expressed that “happiness comes from struggle. I hope that everyone will work together with one heart and one mind, maintain a posture of struggle, use the courage to change and the ability to innovate, eliminate negative energy, take active actions, adjust the best state, and welcome New year.” Good wishes.
During the period, each business department introduced the new index allocation system, market normative management, business policies, new car plans for next year and new policies for new cars, and gave detailed answers to the problems of dealer investors. Through this symposium, the doubts and confusion of dealer investors were answered, and the signal of Dongfeng Yueda Kia’s reform and innovation was transmitted, which effectively boosted the morale and confidence of dealer investors.
This year, Dongfeng Yueda Kia showed a positive recovery trend and determination, proposed a retail-centric strategy, and quickly adjusted its posture to respond to the industry situation. In September, a new management team took office, and Dongfeng Yueda Kia further promoted a series of measures to revitalize the market and boost confidence, and achieved remarkable results. In particular, the business philosophy of “customer first, dealer second” has been widely responded by dealers. Recently, a number of professional dealer teams in many places joined in one after another, and investors who quit the network and dormant dealers chose to return to the Dongfeng Yueda Kia camp, which is an affirmation of the transformation of Dongfeng Yueda Kia.
The automobile industry as a whole is still in a downward trend, and development against the trend requires greater determination and wisdom. Facing the cold winter, the best way out is to give full play to our advantages and live in harmony. Dongfeng Yueda Kia chose to start from the dealer’s point of view, focus on solving the problems with partners, strengthen confidence, face market challenges together, and finally reach an agreement to make progress together and restart the new journey.
