Roaring chariots and burning passion in the desert | 2019 The 14th Alashan Heroes Meeting kicks off grandly

On the evening of October 1, 2019, in the hinterland of the Tengger Desert in Northwest China, chariots roared and voices arose. The world’s largest off-road carnival—the 14th off-road e-family Alxa Heroes Meeting in 2019 was grandly opened in Alxa Dream Desert Park, Inner Mongolia.

Roaring chariots and burning passion in the desert | 2019 The 14th Alashan Heroes Meeting kicks off grandly

Roaring chariots, the curtain of the Alxa Heroes Meeting opened again
. A massive parade ceremony kicked off the curtain of the 14th off-road e-family Alxa Heroes Meeting. Children’s UTV teams and teams from 34 provinces, municipalities and autonomous regions across the country successively appeared on the stage, parading to the audience present. The engine roared, and the atmosphere on the scene was instantly ignited.

Roaring chariots and burning passion in the desert | 2019 The 14th Alashan Heroes Meeting kicks off grandly

Roaring chariots and burning passion in the desert | 2019 The 14th Alashan Heroes Meeting kicks off grandly

Roaring chariots and burning passion in the desert | 2019 The 14th Alashan Heroes Meeting kicks off grandly

Roaring chariots and burning passion in the desert | 2019 The 14th Alashan Heroes Meeting kicks off grandly

In a warm atmosphere, the opening ceremony of the 14th Alxa Heroes Association officially began! Dai Qin, deputy secretary and leader of the Alxa League League Committee, Xi Lin, secretary of the party committee and chairman of Inner Mongolia Film Group Co., Ltd., Cha Sitai, director of the Working Committee of the Alxa League People’s Congress, Wang Ping, deputy director of the Equipment Center of the State Sports General Administration, Inner Mongolia Autonomous Region Wei Zhiguo, deputy director of the Department of Culture and Tourism, Wang Wangsheng, deputy secretary of the Alxa League Committee, secretary of the Political and Legal Committee, and secretary of the Alxa Zuoqi Banner Committee, Zhang Yaqiang, director of national brand engineering at Xinhua News Agency, and director of Auto Action, CLP Zhiyun Zhang Dai, chairman of the holding company, Xin Hua, founder and chairman of the cross-country e-family, Wang Haiwen, chairman and general manager of Alxa League Cultural Tourism Investment Co., Ltd., Ren Jinwei, general manager of Alxa League Dream Car Culture Tourism Development Co., Ltd., CLP Zhiyun Zhao Jianke, Senior Project Director of Holding Co., Ltd., Wang Yaowu, Chief Moderator of Cross-country e-family, Yang Zhigang, Marketing Director of Jingyu Lvmama Group Technology Innovation Center and other leading guests attended the opening ceremony and jointly launched the energy column. The 14th Alashan Heroes Meeting Official opening! Tens of thousands of people witnessed this exciting moment together.

Roaring chariots and burning passion in the desert | 2019 The 14th Alashan Heroes Meeting kicks off grandly

In his speech, Wang Wangsheng, deputy secretary of the Alxa League League Committee, secretary of the Political and Legal Committee, and secretary of the Alxa Left Banner Committee, expressed his good wishes for the 14th Alxa Heroes Meeting, In this magical and majestic desert, fully enjoy the passion of cross-country, appreciate the colorful ethnic customs, and experience the diverse cultural heritage, making this trip to Alxa a beautiful and unforgettable trip, and work together to create a green, leisure, and Healthy off-road extravaganza.”

Roaring chariots and burning passion in the desert | 2019 The 14th Alashan Heroes Meeting kicks off grandly

(Wang Wangsheng, Deputy Secretary of the Alxa League Committee, Secretary of the Political and Legal Committee, and Secretary of the Alxa Left Banner Committee)

Zhang Dai, chairman of China Electronics Zhiyun Holdings Co., Ltd., expressed his gratitude to all the behind-the-scenes heroes of the 14th Alxa Heroes Meeting. Thousands of policemen, security guards and volunteers who worked hard day and night at the scene, as well as the staff of the Heroes Association, and I would like to thank the hospitable herdsmen in Alxa, who are the masters of this heaven-like desert.”

Roaring chariots and burning passion in the desert | 2019 The 14th Alashan Heroes Meeting kicks off grandly

(Zhang Dai, Chairman of CLP Zhiyun Holdings Co., Ltd.)

Forge ahead, the heroes of the e people will not change their original intentions

After 14 years of spring and autumn, the Hero Club has been undergoing changes, but what remains unchanged is that it has always belonged to the Hero Club of the e people.

Xin Hua, the founder and chairman of the off-road e-family, mentioned in his speech: “The off-road e-group, founded nearly 20 years ago, is the world’s largest community platform for car off-road, self-driving travel and outdoor sports, as well as China’s leading car culture industry platform. And the public welfare platform for emergency rescue, with more than ten million members, more than one hundred million people affected, and nearly ten thousand cooperative organizations in various fields. It is such an open family that makes the Hero Club come into being. It is also such a big family that makes the Hero Club come into being. Don’t be afraid of hardships and dangers, forge ahead.”

Roaring chariots and burning passion in the desert | 2019 The 14th Alashan Heroes Meeting kicks off grandly

(Xin Hua, founder and chairman of Off-Road e-family)

The 14th Hero Club provides a convenient member-only registration channel for members of the e-family, and formulates a more convenient transportation plan and a more reasonable camp plan.

Roaring chariots and burning passion in the desert | 2019 The 14th Alashan Heroes Meeting kicks off grandly

Roaring chariots and burning passion in the desert | 2019 The 14th Alashan Heroes Meeting kicks off grandly

While bringing you traditional T3 events and a number of large-scale themed activities, a series of highlight activities such as the Little Heroes Club and airspace performances have been added, just to allow people from all over the world to gather in Alxa for the same dream. Enjoy off-road living right at home.

  On the first day of
the 14th Alxa Heroes Meeting, most of the e-family members have already set up camp in the base camp and started their happy gathering time; many exciting activities are in full swing, attracting countless spectators Come for sightseeing and play; a number of exciting events are also imminent, just wait for the starting order to sound, and rush to the field!

Roaring chariots and burning passion in the desert | 2019 The 14th Alashan Heroes Meeting kicks off grandly

In the next four days, this Heroes Club will bring more exciting events and themed activities to the participants, let us look forward to it together.

After 14 years of spring and autumn, gathering millions of hugs and connecting tens of thousands of journeys, from being a home in the world to shining in Alxa, this magical desert at the foot of Helan Mountain has witnessed the growth of the off-road e-family hero club. In the vast and magnificent Alxa, let us once again feel the true meaning of “the farther the road, the closer the heart” and the true feelings of “no brothers, no cross-country”, and be our own heroes!

(Editor: Wei Xingxing, pictures: Yin Bing, Shen Linjunqing)