Domestic and foreign multi-lines are blooming, and SAIC passenger cars are back to normal year-on-year and month-on-month, which is the first shot in the auto market’s counterattack!
In April, the retail sales of SAIC passenger vehicles rebounded against the trend. Among them, the retail sales of SAIC Roewe increased by 3.3% year-on-year and 28.4% month-on-month, which not only outperformed the market, but also far exceeded the industry average, continuing to lead the sports car market; Fully realize positive and stable sales growth. Specifically, in terms of models, the Roewe RX5 series models continued to sell well, with a year-on-year increase of 32% and a month-on-month increase of 25%; the retail sales of i-series cars reached 12,750 units, a month-on-month increase of 39%, becoming the face of Chinese brand cars; 8,000 units, or win the small SUV sales crown again.
Looking back at the first quarter, SAIC Roewe’s retail sales in March have recovered to 80% of the level of the same period last year; MG’s overseas retail sales reached 37,000 vehicles, a year-on-year increase of 113%, and it was re-elected as the top international brand in sales.
With the strong support of SAIC Roewe and MG, SAIC Group’s combat power exploded. In April, domestic retail sales reached 413,000 vehicles, a year-on-year increase of 1.3%; overseas and export sales reached 26,385 vehicles, a year-on-year increase of 0.7%. The cumulative sales from January to April 93,000 vehicles, a year-on-year increase of 4%. As China’s largest auto group, SAIC Motor’s first return to positive sales will become the “weather vane” of China’s auto market and even China’s economic recovery.
SAIC Roewe and MG can continue to sell well in the sluggish overall market, which is inseparable from high-quality products and good user reputation. Backed by SAIC, SAIC Roewe and MG have built their own strong driving cores, and have accumulated industry-leading technological advantages in the three major traditional components, new energy, and intelligent networking, and have successfully transformed them into product advantages.
JDPower, C-IASI, and user word-of-mouth triple certification, Roewe’s quality strategy has achieved fruitful results
Since 2016, SAIC Roewe has won the JD Power China Vehicle Dependability Study SM (VDS) Chinese brand champion for four consecutive times. In last year’s China Insurance Automobile Safety Index Management Center (C-IASI) crash test, the Roewe RX5 MAX also obtained the “G” (excellent) evaluation of the three major items, and the results were consistent with the Volvo XC60, which perfectly demonstrated its safety performance. World leading strength. High-quality products can stand the rigorous test of professional institutions, and also won the recognition and favor of users. In the word-of-mouth scores of major core media users, Roewe models represented by Roewe RX5, Roewe i6 PLUS, and Roewe i5 have long ranked first in their class, far surpassing popular joint venture models.
It is particularly worth mentioning that SAIC Roewe will become the only Chinese auto brand to enter the Dubai World Expo, and its Roewe MARVEL X will also become the designated service vehicle for the China Pavilion of the Dubai World Expo, refreshing the world’s perception of China’s intelligent automobile manufacturing.
Bravely being the pioneer of SAIC going overseas, MG Red swept the world and won the overseas championship
As the vanguard of SAIC Motor’s “going overseas”, MG continues to sell well at home and abroad, maintaining the upward trend of “winning the top sales of sports car brands for three consecutive years and ranking first in China’s overseas sales list in 2019”. Relying on its centuries-old race track genes, its global popularity, its reputation as the No. 1 customer satisfaction brand, and its international quality that meets European standards, MG has won the love of consumers in more than 60 countries around the world. Its “first pure electric SUV that meets European standards” MG EZS is the first pure electric SUV in China and Europe to obtain E-NCAP five-star safety certification, and “high-performance SUV” MG HS is the first in China to obtain “Double Five-Star” in Europe and Australia. “Certified SUV, at the same time, MG HS has won many authoritative honors at home and abroad on behalf of the “Made in China” car with its outstanding comprehensive strength. As the car series with the most belief in speed, MG 6 has been on the market for 11 years and is still popular, firmly ranking among the “top three sports cars”.
Product renewal and service upgrade “both advanced”, and heavy service policies and measures will be launched in the near future
SAIC Roewe and MG’s efficient ability to meet user needs also contributed to the rapid recovery of sales. Since the beginning of this year, epidemic prevention and safe travel have become the “new normal”. SAIC Roewe and MG have continued to provide them with all-round care in response to the new needs of users, and do their best to protect the health of users when traveling.
In terms of products, SAIC Roewe and MG continue to launch high-quality new products such as active purification health cabin, Roewe RX5 MAX smart driving health cabin version, and Roewe i6 PLUS glory holographic version, bringing users more high-quality car purchase choices. In terms of services, SAIC Roewe and MG have always adhered to the “customer-centric” approach, innovated marketing models, accelerated online and offline integration, and provided users with “zero-touch” car purchase services, which greatly improved the user’s car purchase experience.
At the same time, SAIC Motor Passenger Vehicle will also launch important service policies and measures in the near future to bring users a more intimate and higher-quality service experience, which is worthy of the expectations of users and the market, and will definitely inject vitality into the auto market.
