Recently, the China Insurance Automobile Safety Index Management Center officially released the “China Insurance Automobile Safety Index 2019 Evaluation Results Research Report”, and announced the test results of 27 models. Among them, the Roewe RX5 MAX has been certified as G (Excellent) in the safety test items of occupants, pedestrians outside the car and vehicle auxiliary safety, becoming the only self-owned brand model among the top five, demonstrating SAIC Roewe’s industry-leading safety performance.
China Insurance Automobile Safety Index (“C-IASI”) is under the guidance of the Insurance Association of China, jointly developed by China Automotive Engineering Research Institute Co., Ltd. and China Insurance Research Institute Automotive Technology Research Institute Co., Ltd. In terms of testing and evaluation system, the test and evaluation system formulated in combination with the status quo of China’s auto insurance and vehicle safety technology can be called the most stringent auto safety crash test in China. In the specific testing process, C-IASI has also made extremely stringent adjustments, such as reducing the small offset collision angle from 40% to 25%, and increasing the weight of the mobile barrier vehicle to 1500kg, etc., and got G in the evaluation. Difficulty doubled. In addition, the vehicles participating in the test were all purchased through market channels, and the models with low and medium configurations were selected to ensure the fairness and reliability of the test results.
In this test, the overall evaluation of the Roewe RX5 MAX in terms of occupant safety in the car was G, and the frontal 25% offset collision, side collision, roof strength, and seat/headrest all received a G rating. The reason for this achievement is due to the excellent body quality and passive safety configuration of the Roewe RX5 MAX. The Roewe RX5 MAX model tested this time is equipped with 6 large-capacity driver airbags and front and rear integrated side air curtains, providing full-coverage protection from the A-pillar to the C-pillar. In the event of an accident, the damage to the occupants in the car can be minimized.
In terms of pedestrian safety outside the car, the Roewe RX5 MAX is based on the Euro NCAP pedestrian protection design standards, and uses energy-absorbing materials on the engine cover, windshield beams, bumpers and other components, and adopts a structural design that reduces the impact force. It can effectively reduce the degree of injury of the person who was hit. Thanks to the perfect pedestrian protection device, the Roewe RX5 MAX pedestrian protection test score rate is as high as 74%, far surpassing competing products at the same level.
In terms of vehicle auxiliary safety, the Roewe RX5 MAX has consistently high standards and has also received a G rating. The Roewe RX5 MAX model participating in the evaluation is equipped with intelligent active safety systems such as FCW forward collision warning and AEB automatic emergency braking, which can greatly reduce the incidence of collision accidents during driving and improve driving safety. For example, when a vehicle or pedestrian is detected within 30 meters ahead, the AEB automatic emergency braking system in the car will automatically brake after being reminded by the FCW forward collision warning system. Not yet.
In addition to obtaining an excellent rating in the C-IASI crash test, SAIC Roewe has also won the self-owned brand champion in China’s vehicle reliability research for four consecutive years. In addition, in response to the new needs of users in special times, Roewe also practiced responsibility and responsibility. It not only launched the Roewe RX5 MAX Smart Driving Health Cabin Edition equipped with “the world’s first UVC deep ultraviolet car antivirus air conditioner” in April, but also launched it recently. Launched the “Guochao New Courtesy, Promise Only for You” – the user care renewal plan, announced three after-sales service commitments, and gave away 12% off basic maintenance coupons for free.
Thanks to excellent product quality and considerate customer care, the Roewe brand has won excellent reputation from users and achieved great sales. In April, SAIC Roewe’s cumulative sales exceeded 26,000 vehicles, a year-on-year increase of 3.3%, and a month-on-month increase of 28.4%. The growth rate far exceeded the industry average and continued to lead the sports car market. In the future, SAIC Roewe will create more high-quality, safer and healthier products, leading Chinese auto brands to continue to make breakthroughs.
