With the great enrichment of material life and the increasing popularity of globalization, citizens have an innovative pursuit of tourism needs, material quality and spiritual pursuits that involve multiple dimensions of life. Taking tourism as an example, tourists have gradually popularized their travel from the classic way of joining a group to self-guided travel, and then to self-driving travel. The traditional travel mode can no longer meet the needs of tourists.
Nowadays, the travel mode of advocating self-driving tours has attracted more and more attention from consumers, and consumers have gradually transitioned from small cars to popular off-road vehicles in choosing self-driving models, and then to multi-functional RVs today. It reflects the demand trend of citizens for multiple functions such as driving pleasure and family travel. It is also because of this that Chinese people’s attention, desire and purchasing power to RVs have been increasing year by year in recent years, which has also made policy and market development gradually tend to be a closed loop that integrates “RVs, camping sites, and self-driving tour routes” The era of mass tourism consumption will be further improved.
The state attaches great importance to the development of new consumption patterns for RV camping tourism. Starting from RVs, policies on RV sales, leasing and citizen driving have been further relaxed, and citizens can go on the road with a blue driver’s license. In terms of enterprises, the R&D and production system of RVs is becoming more and more perfect, and the RVs are equipped with a complete set of travel and living conditions such as rides, accommodation, cooking, and water and electricity usage. On the consumer side, audience attention and purchases have increased rapidly. From the basic awareness of product popularization and purchase instructions, to brand selection, product configuration and travel requirements, and to meet the needs of different groups of people, there are higher pursuits.
The public’s demand for understanding of RVs is becoming stronger and stronger. Judging from the search content on the mobile terminal, the search for the name of the brand’s RV company remains high, and the relevant information and time of the RV show have also attracted a lot of attention. In addition to the most concerned about the price of RVs, the information about RV rentals has gradually been consulted by citizens.
Buyers and consumers with strong purchase intentions performed more strongly on PC searches. The keyword search for RV price range is the most eye-catching, and the search volume is gradually subdivided from RV brand name to price range and auto show keywords. When buying a car, first look at the price, what brands are available at different price points, what are the different models of cars in the brand, and where is the RV show next…Buyers have formed a unique purchase thinking logic for buying RVs.
Obviously, theme exhibitions are one of the necessary channels for RV companies and RV owners to buy and sell.
RV consumption tends to be mass-popular and the layout of C-end exhibitions has become one of the strategic development directions of RV companies
Why is it said that the consumption of RVs is becoming more and more popular and popular? Many people have the impression that the consumption of RVs has always been a product that only those who have time and economic freedom will consume. Ordinary consumers have also begun to pay attention to and consume RVs. Take Dongguan International Auto Show as an example. As the largest auto show in Dongguan, it has been successfully held for 18 years, with an exhibition area of 150,000 square meters and a total visitor flow of more than 200,000. The main audience is an auto show for ordinary consumers. Among them, there is also an area for independent display of the RV area. Among them, China Europe RV, Chongqing Golden Crown RV, GMC, SAIC Maxus, Mercedes-Benz RV, Ruilong RV, Volkswagen RV, etc. are all long-term strategic partners of Dongguan International Auto Show. It is understood that the sales of many brands of RVs at auto shows are very impressive, with an average sales volume of more than 10 to 30 units per exhibition, and nearly a hundred groups of potential buyers. In addition to independent exhibitors of RV brands, there are also RV agencies such as Zhongou RV and Ruilong RV participating in the exhibition. They display Mercedes-Benz, Lincoln, Cadillac, Ford, Toyota, and imported Roland within the scope of their agency brands. RV products of multiple brands such as taxis are used to establish consumer reputation and potential purchase mechanisms for consumers.
As the top traffic province for RV consumption, it has been dominated by cities in northern provinces such as Shandong and Beijing. Now, with the increasing attention to RVs, the TOP traffic provinces are gradually tending to southern provinces and cities, such as Guangdong and Yunnan. This is also accompanied by the purchasing habits of urban consumers in southern provinces, which has prompted many RV companies to gradually diversify and integrate their strategies for deploying cities in southern provinces. This is also one of the reasons why RCJ RV Camping Expo came into being. RCJ mainly aims to solve the current problems of RV companies. Due to the urgent need to get rid of the dilemma and the in-depth understanding and purchase needs of citizens for RVs, more C-end professional auto exhibitions and B-end professional trade exhibitions will be integrated to open up a new market sales path for RV companies to deploy in southern provinces and cities.
Diversified multi-platform integration and full sharing of large-scale exhibition traffic
In order to promote high-quality transactions and brand promotion more effectively, combined with the car buying habits of urban consumers in southern provinces, RCJ Caravan and Camping Expo has carried out diversified multi-platform integration and strategic cooperation with large-scale professional exhibitions, including Guangdong International Auto Show and China International Auto Show Tourism trade expo, layout of C-end exhibitions, strong combination with large-traffic and high-quality B-end exhibitions, sharing traffic throughout the process, allowing consumers to face brands and products to the greatest extent, and efficiently forming brand awareness and familiarity with RVs and related products , the transaction can be directly facilitated on the spot.
At that time, RCJ will share the traffic of more than 300,000 buyers in the audience, and fundamentally achieve “civilian car sales”, “convenient car viewing”, and “precise car buying”. For example, with the promotion mode of B2B2C “exhibition + activities”, the Dragon Ball “RV/Auto + Camping + Outdoor Products + Theme Tourism + High-end Products + Smart Technology + Beauty Maintenance, Leasing” section of the development trend of the RV industry will be integrated to enrich the exhibition display Content, allowing consumers to obtain information on RVs and related products in a short period of time, and stimulate terminal purchase behavior with the highest efficiency.
Gathering of Professionals + Precise Invitation of Audiences to Improve the Quality of Attendance
Since its launch, RCJ China International RV Camping and Self-Driving Leisure Travel Expo has received more than 345 consultations and participation intentions from companies in the RV, camping, tourism and related supporting facilities industries.
At that time, the organizing committee will invite the upstream and downstream industrial chain enterprises of the RV industry, professional buyers and club members from various industries such as RV, camping and tourism operations in various regions of the country, so that industry practitioners can give advice on how to make RVs go further. In-depth discussion of people’s lives.
Different from other RV exhibitions, the unique invitation channel mode for professional visitors is one of the most powerful advantages of RCJ. At present, more than 100 RV and extension industry associations, clubs, central official media, industry media, precision RV and its extension product users have exceeded 200,000. The organizing committee invites professional audiences with consumption power through localized cross-industry cooperation, such as large institutions such as banks, insurance, and supermarkets, localized traffic media, professional media, and large portal websites. In addition, RCJ will invite professional audiences through Baidu, Toutiao, Tencent News, The Paper and other multi-channel Internet traffic channels. Multi-channel, multi-category, and high-quality invitations allow professional audiences and professional buyers with strong purchase intentions to visit the site, so that the exhibition does not become a mere formality, and fundamentally promotes effective transactions.
Sponsored by China National Machinery International Cooperation Co., Ltd. and Guangdong Modern International Exhibition Center Co., Ltd., and organized by Dongguan Zhongqi Exhibition Co., Ltd., the RCJ RV Camping Exhibition Dongguan Station will be held at Guangdong Modern International Exhibition from October 1 to 3, 2019. center held.
On the following November 15-17, at the “2019 China International Travel Fair” hosted by the Ministry of Culture and Tourism of the People’s Republic of China, the Civil Aviation Administration of China and the Yunnan Provincial People’s Government at the Yunnan Dianchi International Convention and Exhibition Center, RCJ RV camping The exhibition will be displayed as a special pavilion of “Travel Fair”.
The RCJ RV Camping Tourism Expo has reached a strategic cooperation with the two major exhibitions, and the rich audience flow can truly make RVs enter the homes of ordinary people. The market demand for RV popularization and civilianization can be rapidly expanded and met in a short period of time, and ignite RVs with practical actions With the development of a new consumption model of camping and tourism, consumers’ liberalized travel display methods are fully satisfied, and the purchase and use of RVs are no longer out of reach! All major RV, camping and tourism-related companies are welcome to participate. Let’s meet at the RCJ RV Camping Expo in Dongguan in October and Yunnan in November!
