I met users with emotion before: Chinese RVs are too immature! I don’t think so, how many manufacturers have ordinary users gone through? How many cars have you seen? Is it a bit overgeneralizing to define rashly? Until yesterday, after watching a video, a car friend posted the car keys of the RV he bought. There are more than a dozen keys in a car, big and small. Buying a car is like moving in a locksmith’s shop…
This makes me have to reflect that what users say is immature is still reasonable, at least from the consumer’s point of view, some small details that can be handled by the manufacturer, the manufacturer did not do it at all or did not do it well enough ! The manufacturer in the video obviously has not really experienced what kind of trouble a dozen keys will bring to users. In the entire RV market, there are quite a lot of manufacturers that adhere to the principle of “one key opens one lock”!
Small problems like those in the video are almost unavoidable in the modification of small factories. All kinds of minor problems, the car owner can change them when they see them, and forget it if they don’t see them… Relatively speaking, the big manufacturers are much better in this respect! This involves the issue of overall product control and the overall manufacturing process. Large manufacturers relatively have sufficient manpower, material and financial resources to continuously improve their products. Small factories are generally controlled by one person from design to production, and the control of many details is simple and rude…
Now that this matter has been brought up, many manufacturers will immediately improve it, and it is not difficult at all. Just control the procurement channels and ask the parts suppliers for their needs. But the question of the response is still worth talking about.
1. In the RV modification industry, the degree of integration of parts procurement is not high. You can buy horses in the east market, saddles in the west market, bridles in the south market, and long whips in the north market… Then you can put together a whole car. Manufacturers must control procurement costs when purchasing, but this control must also be based on the premise that things are “easy to use”, unify procurement channels, and hand over problems encountered to parts suppliers for unified solutions, rather than putting together things Throw it directly to the user! You can’t talk about quality with users without “integrated” products. The current RV modification industry is like the difference between compatible machines and branded machines in the PC market in the 1990s. You build your own computer and sell it to users at the price of branded machines without “integrated customization” at all? You are a fraud!
2. Don’t take things for granted! I saw that at the bottom of this video, some colleagues from the manufacturer complained, saying that this is a product purchased by multiple companies, and there is nothing wrong with having multiple keys… This answer is difficult to satisfy users! You take it for granted that this is normal, but there are indeed too many inconveniences in the user’s use. Since the problem is pointed out by the user, you should take a notebook and write it down, so that the same problem does not appear on your own products! Products for users should have “humanity”, and should be practical, usable, and easy to use! It is really not easy to make a product work well. Most of the time, you should accept it with an open mind instead of refuting it, otherwise you will not grow up!
3. What the car modification factory lacks is a good product manager. Intel’s old saying “Only the paranoid can survive” is applicable to any industry! The quality control ability of RV refitting manufacturers is really poor now… Of course, it is unrealistic to try to make the current refitting factories meet the delivery standards of automobile factories! Because there are too many things required for personalization in the RV, and when it comes to personalization, someone needs to realize it. Human work is not a computer running a program, and errors are almost inevitable. But you can’t make everything wrong and ignore every detail, this… I’m sorry! Is it so difficult to find someone who is like a mother and does not recognize the six relatives who specialize in picking mistakes? Those who find faults do not need to understand the product, just like ordinary users, it is best to be strict or even inhumane!
4. The user tolerance is low, please allow me to say this, although I know that some people will come to scold me if I say this…but who wouldn’t scold me? Can it solve any problem? Can it solve the problem that modified cars have no “humanity”? In fact, think about whether you received a bunch of keys when you bought a house, and whether the building you received had a bunch of problems when it was finally remodeled. It’s almost there… If there is a problem, bring it up and let it be corrected, instead of drowning people with saliva.
There is still a core issue that has not been mentioned. When users buy cars from this factory, do they go for the cost performance? In the face of the so-called cost performance, users are the most honest! As a user, we cannot use the price of a small factory to demand the quality of a big factory. This is quite contradictory! It’s not that the domestic RVs are immature, but most of the small factories are immature. If they are really mature, they will become a big factory, right? But at that time, you should scold him for the price of his products, right? Don’t be so double-standard! It’s not that there are good things in this market. Some OEMs trained by foreign companies do things that don’t look like domestic ones. You just don’t know…
Similar to the problems encountered by this user, if there are any, it will be revealed and let them fix it! They have no time or ability to correct their own products, and can only rely on the help of users. As for the words “domestic RVs are immature”, there is no need to talk about it anymore. Passiveness can’t solve any problems, and it’s meaningless! Are domestically produced cars mature? There are more immature domestic products, and there are no less sales. It is not that there are no imported RVs on the market, and the price can make people want to die. We are all very sincere in front of the price!
Of course, I also hope that the entire industry, and even related supporting industries, can mature quickly. Don’t let users find faults every day, especially a completely avoidable fault like a car with more than a dozen keys! Look at the product more from the user’s perspective, and don’t take things for granted, and don’t be too thick! The things you make are so inhumane that you even think that “one key can open one lock” is right. Sorry, users will look for manufacturers that can make humanization. The market has grown, and you are not the only one. You must not be arrogant and argue with users on the issue of humanization of products, otherwise you will be wrong.
Finally, I would like to give an idea to the refitting factory. Every time a product is launched, it is best to hold a product tasting meeting. Don’t look for the media, don’t look for big V, it’s useless! Just surround a group of users and ask them to give pointers, and write down the faults that can be picked out, and correct them! Do a good job in every detail, especially the small details that many other manufacturers cannot see. Don’t put immature products on the market, that’s not a problem of being scolded, but a problem of quality assurance! Throwing out immature products is troublesome for both ourselves and others.
