[RV Show] Off-road RV, the possibility of infinitely close to the heart

Following the footsteps of the heart to feel the barrenness of the desert, the majesty of the mountains, and the magnificence of the sea is the dream of people who like to travel and go outdoors. Although in reality we are always subject to various constraints and cannot follow our heart, the off-road RV gives us the possibility of being infinitely close to our heart.

RV (Recreational Vehicle) and Caravan are the two names of RV in North America and Europe. RV means recreational vehicle, and Caravan means caravan. The two completely different names represent two unique RV cultures. Although they have different understandings of RVs, they have the same longing for the outdoors.

Compared with the century-old caravan culture in foreign countries, the domestic caravan culture will pale in comparison. In China, the vast majority of people only stayed in the ten years before they had heard of RVs, and it was a luxury to travel in the wild as they wished. With the continuous acceleration of the development of domestic RVs, more and more foreign high-quality brands have entered China, and our choices are also increasing year by year. The high-end product UNICAT off-road touring car has also entered people’s field of vision.

“Buns” with meat

UNICAT RV was founded by Thomas Ritter in Germany in 1990. It has always taken “unlimited travel” as its creed. Its RVs are all customized off-road RVs, which still have high safety and comfort even in the harsh environment. and reliability. EX70-HDM/MB Actros off-road touring car is the representative work of UNICAT.

The first time I saw this big guy worth 16 million yuan, what came to my mind was a folk saying “the meat of the bun is not on the folds”. Because this RV has a truck chassis and a container-like compartment, it is too much like a truck rather than a RV. However, if I explore it carefully, I can’t help but sigh “this is the real RV”.

EX70-HDM/MB Actros off-road touring car is refitted by UNICAT using Mercedes-Benz Actros 3355 heavy truck. As a RV, the size of the whole vehicle is 10090mm×2480mm×3912mm is too exaggerated, so only people with A driver’s license can drive this RV. Mercedes-Benz Actros 3355 uses a V8 diesel engine matched with a Telligent II 16-speed automatic transmission, which brings powerful power to the touring car. The 6×6 all-drive chassis structure, non-load-bearing body and integral leaf spring structure allow this RV to cope with various conditions in the wild.

The compartment volume of this RV has also reached 7000mm×2480mm×2155mm, even though the interior volume of the compartment is 6880mm×2360mm ×2000mm, plus the electric lifting roof can expand the space inside the car when parked, making this RV can accommodate 8 people live. In terms of layout, because the space is much larger than that of ordinary RVs, EX70-HDM/MB Actros adopts a duplex double-layer layout. The front part of the first floor is two single beds with bunk beds, the middle part is the kitchen, toilet and shower room, and the rear part is a multi-functional U-shaped card seat sofa. It is worth mentioning that the separation of the toilet and bathroom increases the practicality of the caravan, which is a luxury for a caravan that is usually small in space. The lifting roof area on the second floor is used as the master bedroom area, equipped with a 1800mm×2000mm large bed, 27-inch iMac Apple computer and EyeTV satellite receiver.

Differences in gameplay

The EX70-HDM/MBActros RV produced by UNICAT is attractive enough in terms of price and configuration, but Chinese people care more about its price and functions rather than “where to play” or “how to play”. How to make Chinese people change from being “interested” in this RV to “moving with their heart” is a question that needs to be considered today.

Compared with the mature RV camping culture in Europe and America, we are in the primary stage of toddler. In China, RVs still belong to the category of niche culture, and most of the participants are middle-class people in their 50s and 60s, and the way of travel is also a sightseeing tour that invites friends and friends. In Europe, the United States and other countries, RV travel is mostly based on the family, and the main purpose of the game is to travel or camp like a vacation. The differences in culture and environment have created differences in the way to play RVs, which makes the small number of RV users in China tied their hands and feet when traveling in RVs, not to mention completely letting go of their hearts to travel in the wild.

The UNICATEX70-HDM/MB Actros off-road touring car introduced in the previous article is naturally bound and not free in China. The attribute of UNICAT RV is not only “high price”, but also the product of “infinite exploration” of outdoor and off-road, and the pursuit of safety, stability and comfort under harsh conditions. And this is the essential difference between Chinese and foreign caravan cultures – caravans for travel, not travel for caravans.

Starting from interest

How to let more people go forward with their heart, starting from interest is a good direction. Through UNICAT, a caravan that can quickly attract attention, it will first attract the attention of people who are interested in outdoor travel, and then gradually guide them to understand the caravan, get to know the caravan and finally use the caravan. During the trip, people will let go of their hearts and keep moving in the direction of their hearts. Let free travel and UNICAT brand be highly integrated and resonate with people. Of course, this kind of guidance is difficult to produce better results in a short period of time, but it will be rewarded in the loyalty of users.

RV in no hurry

The RV is a product of play, and it has extremely strict requirements on the “soil” of culture. Culture is a general term for the life elements of human beings in a region. It is difficult to give a specific definition to culture, but everything in life is closely related to it. RV is no exception, interest is the first step in cultivating RV culture. At this stage, the domestic RV is still a niche product, and the market is also in the cultivation stage. Attracting more attention with more eye-catching special RVs is a way to promote RVs in this era of “fan” economy. Interest in RVs is like a seed that will take root and germinate if given the right environment. As a form of leisure life, RV development requires not only economic support, but also time accumulation. The development of RVs can’t be rushed. If you have interest in this starting point, you can proceed step by step. RVs will eventually take root in our soil.