Sales of sedans, SUVs, and new energy vehicles are hot across the board. SAIC Roewe won the all-around growth rate of Chinese brands in December, and became the only mainstream Chinese brand to achieve positive sales growth for four consecutive years.
In December, the retail sales of the Roewe brand reached 47,132 units, a month-on-month increase of 32%, leading the sports car market! All the major car series under its banner performed brilliantly: monthly sales of Roewe RX series reached 27,455 units, a year-on-year increase of 14%, and month-on-month growth of 35%, successfully “breaking the ice” in the cold winter of the auto market; monthly sales of Roewe i series reached 20,908 units, a year-on-year increase of 27% , became a powerful engine to break through the predicament; Roewe Ei5 single-month sales exceeded 5,000 units, becoming the sales champion of its class in the same month. Thanks to the efforts of SUVs, sedans, and new energy across the board, SAIC Roewe’s annual retail sales exceeded 420,000 units, a year-on-year increase of 4%, making it one of the very few Chinese auto brands that achieved positive sales growth. At the same time, SAIC Roewe also achieved a larger market share, with a national market share of 2.1% in 2019, an increase of 11.5% year-on-year!
In the fierce battle for the auto market, challenges and opportunities coexist. Only by keeping up with the development trend and actively innovating can major auto companies continue to gain growth. SAIC Roewe focuses on user needs, accelerates the conversion of new and old kinetic energy, quickly adjusts product structure, continuously improves its own competitiveness, and launches a variety of models that are popular in the market. The Roewe RX5 series gives full play to its innate intelligence advantages, continuously upgrades, iterates, and evolves to the Internet car intelligence system 3.0, and cooperates with world-class “blue core” high-efficiency power, super large space and other leapfrog strengths. An increase of 23%, a month-on-month increase of 37%, ranking first in the market segment sales. The finale of the year, the Roewe RX5 MAX, is equipped with unique smart cockpit functions such as the SKY EYE system activated by swiping the face, and the car letter that picks up people with one key. It broke through 10,000 and quickly occupied a place in the SUV market above 150,000.
In addition, SAIC Roewe is also fully engaged in the field of sedans. The cumulative sales of the Roewe i-series in December exceeded 20,000 units, a year-on-year increase of 27%, making it the best-selling Chinese brand sedan. Among them, the Roewe i5 series sold 16,539 units in December, a year-on-year increase of 33%, becoming the “new national family car” favored by young people; The monthly sales volume was nearly 5,000 units, an increase of 8% year-on-year, and it became the sales leader of mainstream Chinese brand sedans above 100,000 class.
In the field of new energy, SAIC Roewe has also resisted the influence of factors such as subsidy decline and policy changes, and has recovered strongly. In December, nearly 8,000 Roewe new energy vehicles were sold, a year-on-year increase of 27.3%. Among them, the monthly sales of the Roewe Ei exceeded 5,000 units, a year-on-year increase of 308.23%, showing a strong growth momentum and winning the sales champion in the market segment. In the hybrid market, the Roewe RX5 eMAX, the world’s first mass-produced plug-in hybrid smart cockpit, adopts SAIC’s second-generation smart plug-in hybrid technology. Nearly a thousand vehicles.
Behind the rise in sales against the market is the inevitable result of SAIC Roewe’s long-term adherence to the quality strategy. Since 2016, SAIC Roewe has won the JD Power China Vehicle Dependability Research SM (VDS) Chinese brand champion for four consecutive times by virtue of its high reliability and high quality products. In the recent China Insurance Automobile Safety Index Management Center (C-IASI) crash test, the Roewe RX5 MAX, a model of SAIC Roewe, also achieved the “G “(Excellent) evaluation, the evaluation results are consistent with Volvo XC60, perfectly demonstrating its world-leading strength in safety.
High-quality products can withstand the rigorous test of professional institutions, and also won the recognition and favor of users. In the word-of-mouth scores of major core media users, Roewe models represented by Roewe RX5 MAX, Roewe RX5, Roewe i6 PLUS, Roewe i5, Roewe eRX5, and Roewe Ei5 have long ranked first in their class, far surpassing popular joint venture models. Not only are new cars hot, but second-hand Roewe cars have also become popular in the market. In the SAIC-certified used car auction held by SAIC Passenger Car recently, a variety of used cars such as Roewe ERX5, Roewe e950, and Roewe RX3 participated in the auction and all were sold. Moreover, whether it is a fuel vehicle or a new energy vehicle, the transaction price shows a very high value retention rate, comparable to the first-line popular high value retention joint venture models.
Facing the continuous downturn of the auto market environment, SAIC Roewe adapts to the current situation, leverages the local advantages of Chinese brands, and creates products and services that better understand Chinese people around market demand. tide. Starting with its impressive performance in 2019, SAIC Roewe will make a strong attack on the Chinese auto market in 2020, and will continue to escort users’ beautiful car life.
