In the golden nine silver ten belt seasons, the Roewe brand has announced that it has become a big winner in the market!
In October, the retail sales of SAIC Roewe reached 35,738 units, a year-on-year increase of 6.6%, which made a good start for the sales volume in the fourth quarter. Among them, the sales contribution of Roewe traditional fuel vehicles is particularly impressive, with a year-on-year increase of 38.6%, winning the fastest growth rate among mainstream Chinese brands. In the field of new energy, the Roewe ei6 and Roewe Ei5 continue to sell well, especially the Roewe ei6, which has become the only plug-in hybrid sedan with a sales volume of over 10,000 this year, successfully topping the sales list of the plug-in hybrid market below 200,000 yuan .
Affected by the cold winter of the auto market, the competitive environment for auto companies has become increasingly severe. A balanced and perfect product layout and extremely high-quality product quality are the magic weapons for SAIC Roewe. As the word-of-mouth and sales responsibility of SAIC Roewe, the Roewe RX series continues to play the role of “fixing the sea”, and with the launch of the Roewe RX5 MAX, the “dual car strategy” is even more powerful. Data show that the retail sales of the Roewe RX series in October reached 20,266 units, a year-on-year increase of 14%. The Roewe RX5 MAX, a hard-core medium-sized SUV with smart networking, has become a new driving force for sales growth. The five hard-core engines have ignited consumers’ enthusiasm for car purchases in one fell swoop. Good reputation, SKY EYE system, BYOD multi-user control at will, AR-Driving real-scene driving assistance system 2.0 and other functions have won numerous praises, setting off a new wave of Roewe in seconds.
The Roewe RX5, one of the old and powerful products of the “dual-vehicle strategy”, also maintains its vigorous vitality. Through continuous upgrades and iterations, it maintains the true nature of “smart cars”, and has firmly occupied the TOP list in the SUV market with an average monthly sales of over 10,000. In addition, the other two models of the RX series, Roewe RX3 and Roewe RX8, which came to meet diversified consumer needs, also expanded their territory and harvested results in their respective market segments. The flagship model of the RX series, the large 7-seat smart connected luxury SUV Roewe RX8, is becoming more and more courageous in the high-end market. The sales volume in October increased by 10.07% year-on-year. With the price-performance ratio and smart experience that surpassed joint venture vehicles, it is popular among users who pursue the enjoyment of luxury SUVs. sought after.
In the field of sedans, the sales performance of the Roewe i series has taken advantage of the recovery of sedans to reach a higher level. Among them, the Roewe i5, a high-energy Internet-based mid-level car, accurately grasps the rational car buying trend of post-90s consumers, explores the life circle of young people in small cities with five high-energy qualities of Internet, power, appearance, safety, and space, and a price that is friendly to the people, becoming a “new national home” sedan chair”. From January to October, the cumulative sales volume of Roewe i5 was nearly 100,000 units. In October, it delivered an excellent report card with a month-on-month increase of 7.37%. In addition, the “Lavida upgraded version” Roewe i6 PLUS also conquered consumers with the strength of the “six PLUS”, creating a sales volume of 82.67% year-on-year in October, successfully setting a new benchmark for A+ class cars.
2019 is coming to an end, and the auto market is ushering in the decisive point. Chinese brands can only survive the long winter by sticking to the road of upgrading. SAIC Roewe has always adhered to the mid-to-high-end route, transformed technological advantages into product advantages, and met the differentiated needs of users with a complete RX series and i-series product matrix. In the future, SAIC Roewe will also continue to upgrade the entire series of models, continuously enhance product strength, and bring products with higher quality and price ratios, helping the Chinese auto market to recover as soon as possible.
