Going against the trend and increasing, SAIC Roewe’s market share increased by 13.5%!
Under the dual impact of the Spring Festival and the epidemic, the number of compulsory traffic insurance registrations in the national passenger car market in January was 1.847 million, a sharp drop of 30% year-on-year. In stark contrast to the sluggish overall market, SAIC Roewe registered 42,047 vehicles for compulsory traffic insurance in January, and its market share increased by 2.28% against the trend, a year-on-year increase of 3.8% and a month-on-month increase of 13.5%!
From the perspective of sales structure, SAIC Roewe has achieved outstanding results in the three lines of SUV, sedan and new energy. The “smart car” Roewe RX5 series registered nearly 20,000 vehicles in the compulsory traffic insurance in January, surpassing all popular models of the same class, ushering in a good start to the new year. In the field of sedans, the Roewe i series sold 17,000 units, of which the Roewe i5 sold 12,000 units a month with its five high-energy strengths, and the Roewe i6 PLUS increased by 8% year-on-year, becoming the fastest growing mid-to-high-end sedan of its own brand. At the same time, Roewe new energy vehicles also showed strong competitiveness. Roewe Ei5 became the sales champion of pure electric vehicles in January by virtue of its 420-kilometer comprehensive battery life and large space.
Under the severe environment, SAIC Roewe can obtain both the recognition of users and the market, thanks to the fact that it has always been user-centered and continuously brought all-round care to users. After the outbreak of the new crown pneumonia, SAIC Roewe directly addressed the needs of users in a special period, launched a series of innovative services and products, and tried its best to protect the health of users when traveling.
In response to the needs of users for viewing cars during the epidemic prevention period, SAIC Roewe, together with all dealers, is the first in the industry to launch five online warm-up services, including online VR smart showroom viewing, appointment-based door-to-door test drive, home quick repair, and one-stop online finance. Heart-warming service, combined with its quadruple heart-warming service launched on the SAIC Roewe APP, allows users to become car owners with “zero contact”. What’s more intimate is that SAIC Roewe has also equipped its mainstream models with a three-level progressive health protection system, which can help filter and kill 95% of bacteria, plus UVC portable sterilization lamps, 360° fumigation and sterilization services, car Medical-grade sterilization services and premium products such as fresh air systems provide comprehensive protection for users who have to go out.
Not only that, SAIC Roewe also conveys care in the way users like through various channels. On February 14th, SAIC Roewe launched an unprecedented live broadcast of car company executives. Yu Jingmin, deputy general manager of SAIC Passenger Vehicle Company, turned into an anchor, popularized the knowledge of private car epidemic prevention for fans on the entire network, and sent 2,200 health care gifts for users. With a total value of more than one million, it accompanied users to spend an unforgettable online Valentine’s Day.
Since its establishment, SAIC Roewe has always adhered to the user-centered concept, and has accumulated and formed a sustainable development line from advanced products to high-quality word-of-mouth, and then transformed into new sales. During the extraordinary period, SAIC Roewe has also been taking action to implement epidemic prevention and service work, helping to win the battle against epidemic prevention and control as soon as possible.
