On March 8, Concentric Rejuvenation——The 2020 SAIC Passenger Car Roewe Brand National Dealer Conference was successfully held in the cloud. This special dealer conference is another innovative online live broadcast interaction of SAIC Roewe after the “214 Valentine’s Day Live Broadcast” and “229 Roewe Active Purification Health Cabin Live Broadcast”. Yu Jingmin, Deputy General Manager of SAIC Passenger Vehicle Corporation, Wang Jianfeng, Director of Roewe Brand Marketing Department and Director of Marketing and Public Relations Department of SAIC Motor Passenger Vehicle Corporation, He Minglei, Sales Director of Roewe Brand Marketing Department of SAIC Motor Passenger Vehicle Corporation, and other leaders attended the meeting and met with Roewe dealers across the country Partners “gather together” online in the cloud.
The theme of this Roewe Dealer Conference is “Concentric Rejuvenation”. Among them, concentricity represents SAIC Roewe’s determination to work together with dealer partners to overcome all difficulties during this special period of the epidemic; rejuvenation means the Roewe brand in 2020. It will fully upgrade and evolve in products and services.
At the opening of the conference, Wang Jianfeng, director of the Roewe brand marketing department and director of the marketing and public relations department of SAIC Motor Passenger Vehicle Company, set the tone for this heart-warming online gathering with “Isolation does not separate the heart, and the epidemic does not separate the emotion”. Since the establishment of the brand, SAIC Roewe has always been user-centered, working with dealers to help the brand grow and upgrade products and services hand in hand. During the epidemic, in order to facilitate users to see, buy and use cars, SAIC Roewe, under the theme of “Fighting the epidemic, Roewe people are in action”, cooperated with dealers to launch five online heart-warming services. Enjoy a full set of services of “seeing, testing, buying, guaranteeing and repairing”.
Looking forward to the 2020 auto market, which is in crisis and organic, He Minglei, Sales Director of the Roewe Brand Marketing Department of SAIC Passenger Vehicle Company, made it clear that he will seek opportunities and explore new models amidst the challenges of the stock market. SAIC Roewe will not stick to the traditional marketing model, shift the communication path from offline to online, integrate the two major channels of online and offline, and bring more and more interactive activities for users. In order to meet the needs, a series of powerful measures have been launched to continuously improve the terminal service level and provide users with thoughtful services throughout the life cycle.
At the finale of the conference, Yu Jingmin, deputy general manager of SAIC Motor Passenger Vehicle Co., Ltd., fully affirmed and praised the efforts and achievements made by dealers in 2019, and proposed “three enhancements” and “integration of quality and efficiency”, Hope to continue to work together with dealers to bring more satisfactory services and products to users. During the period, Mr. Yu Jingmin conducted a “cloud award” for the award-winning dealers. Through screen chatting and interaction, dealer partners from all over the country were “in the same frame” and personally “cloud toasted” to further increase the popularity of the live broadcast room. Finally, ” The novel way of “cloud group photo” freezes this unforgettable moment.
Looking back on 2019, under the influence of factors such as the cold winter of the auto market, the transition from the five to the six countries, and the decline in new energy subsidies, the annual retail sales of the Roewe brand exceeded 420,000 vehicles, a year-on-year increase of 3.7% against the market, and the national market share increased by 11.5% year-on-year , has won the first place in the increase in the market share of independent brands, and has also become the only mainstream Chinese brand that has achieved positive sales growth for four consecutive years. Next, SAIC Roewe will continue to work together with its dealer partners to quickly formulate new strategic directions, grasp new needs of users, renew products and services, and continue to create new value and new experiences for users.
