At the beginning of the new year, SAIC Volkswagen announced its annual sales. In 2019, SAIC Volkswagen sold a total of 2,001,777 vehicles. Among them, the Volkswagen brand continued to rank first in sales of a single domestic brand, with annual sales of 1.723 million vehicles, leading the second single brand by over 340,000 vehicles. The Skoda brand sold 278,000 vehicles throughout the year.
Based on the stock market, expand the advantages of traditional strong fields
With its rich product portfolio and German quality, SAIC Volkswagen has accumulated a good reputation in the sedan and SUV markets. In 2019, the leading edge in the traditional strong field will be further expanded.
The Lavida family and the new generation of Passat achieved contrarian growth in the most competitive A-class and B-class sedan markets. In 2019, the Lavida family sold a total of 533,000 vehicles, a year-on-year increase of 5.8%, ranking first in the domestic car market. The refreshed and upgraded new generation of Passat continued its excellent reputation. In 2019, its sales volume increased by 19.6% year-on-year, and the annual sales volume reached 214,000 units, consolidating its benchmark position in the mid-to-high-end car market.
In the SUV market, SAIC-Volkswagen sold 645,000 vehicles throughout the year, an increase of 19.1% against the trend, making it the best-selling joint venture SUV product lineup in China. The “Tu” generation has outstanding performance in various market segments: the Tiguan brand sold 229,000 units throughout the year, leading the joint venture SUV market; the Tuon Twin Stars sold 84,000 units throughout the year, ranking first in the large SUV market; For more than a year, the monthly sales of more than 10,000 have demonstrated the charm of the best SUV rookie, with annual sales of 138,000 units; the first German boutique urban SUV T-Cross has achieved sales of 63,000 units within 8 months of its launch . In addition, the annual sales of the Komiq family were 53,000 vehicles, a year-on-year increase of 41.8%; the annual sales of the Karoq were 38,000 vehicles, a year-on-year increase of 22.4%; The version better meets the diverse travel needs.
User demand-oriented, stimulating incremental market
While maintaining the competitiveness of its main models, SAIC Volkswagen conducts in-depth research on user needs and explores growth points in new segments. In the new energy market, the “hybrid + pure electric” combination created based on word-of-mouth products quickly occupied the top sales in the joint venture new energy market after its launch, and has accumulated high market recognition for SAIC Volkswagen in the stage of new energy product introduction. Tiguan L plug-in hybrid version and Passat plug-in hybrid version sold a total of 32,000 units, leading the joint venture PHEV market. With the launch of the first mass-produced pure electric product LaVida, the completion of the new energy vehicle factory, and the roll-off of the first ID. car, SAIC Volkswagen has entered the fast lane in the layout of the new energy field.
Faced with the demand for car replacement and upgrades in the terminal market, the new generation of Polo Plus and the new Superb were upgraded last year. Tiguan L launched a 7-seater model with “increased volume and no price increase” to create leapfrog space and comfortable driving experience for consumers. . Aiming at the younger consumption trend, SAIC Volkswagen followed the market rhythm and explored a set of “product + marketing” combination. The first German boutique urban SUV T-Cross Tukai comes with young genes, and fully enhances its exposure in the cooperation with the King of Glory KPL competition. In addition, the launch of a series of new sports products such as Touron X and Comic GT has further created a young and fashionable brand and product image, and won the favor of many trendy consumers.
Driven by innovation in multiple fields to consolidate future development
In 2020, SAIC Volkswagen will enter its 35th year. In the new year, the company will continue to improve its research and development capabilities, continue to innovate marketing models, and create high-value products and services that better understand Chinese users.
In terms of research and development, the world’s largest comprehensive test track for extreme heat and drought – the Xinjiang test track was put into use last year, and SAIC Volkswagen established the first complete all-weather, all-road condition test track system in China; this year, the second phase of the R&D test center will also It will be put into use, fully focusing on future new energy research and development, forward-looking research, virtual research and development and other capacity building, and the company’s research and development capabilities will also reach a new level. 
In terms of marketing, in the face of new consumption trends, SAIC Volkswagen is focusing on promoting the integration and upgrading of traditional 4S stores, creating a 7S retail experience terminal that integrates sharing services, interactive communities, and intelligent experience, providing customers with a full life cycle service experience. By the end of 2020, SAIC Volkswagen will complete the upgrade of 100 digital showrooms. In addition, the first digital brand experience center will also open in Shanghai within this year, combining with the new logo and concept of the Volkswagen brand, it will bring more novel experiential space design and immersive content interaction.
In terms of products, in 2020, SAIC Volkswagen will launch a large-scale luxury business MPV Viloran to compete in the high-end market together with Huion and Touron; new models of Tiguan, new Huion, new Xinrui, new Xindong, pure electric models of Tuyue, etc. New products will also be launched into the market one after another; the mobile online service system will be launched along with new vehicles in the first quarter of this year, bringing users convenient online services such as smart navigation, remote control of vehicles, and online upgrades. In the second half of the year, the new energy vehicle factory will be officially put into production, and the first ID. product will also be unveiled.
At present, the auto market has entered a period of deep adjustment, which is a critical stage for auto companies to plan for future development and speed up their strategies. Taking products as the core, from front-end R&D and manufacturing to back-end marketing services, SAIC Volkswagen has made a steady layout based on user needs, accumulating strength for the sustainable development of the company. In the future, SAIC Volkswagen will continue to take root in the Chinese market, and create value beyond expectations for more consumers through a complete product portfolio and strong technical strength.
