The 2019 KPL autumn competition, which is fully supported by SAIC Volkswagen T-Cross, is in full swing. On October 14th, halfway through the regular season, SAIC Volkswagen held the “T-Cross x KPL King Trend Night” in Chengdu, inviting five star players, Lao Wang, Nuo Yan, Fly, Jiu Cheng, and Alan, to get close to fans. Interacting at a distance, cheering for the contestants on the journey of the king, and starting a carnival without borders across fields of car and e-sports.
This activity is a pet fan operation carefully initiated by SAIC Volkswagen. Since the launch of the 2019 KPL King of Glory Professional League Autumn Competition in September, T-Cross has simultaneously launched a WeChat mini-program with the same name. Users can earn points by receiving the “SAIC Volkswagen TC Card” and completing the released tasks. Exclusive benefits such as exchanging event tickets, signed photos of contestants, Q-version figures, and road armor car models. At the same time, the points can also be used to PICK the favorite KPL players. The top five votes have been released, and they will be listed on the outdoor big name in Shanghai sponsored by T-Cross. In just two weeks, the page of the Mini Program has been visited more than 5 million times, attracting the enthusiastic participation of nearly 200,000 netizens.
Just as e-sports fans are full of firepower to support and protect outstanding players, as a brand-new German premium SUV, T-Cross has also won the favor of many young consumers. In the six months since its launch, the cumulative sales of T-Cross have approached 40,000 units, adding momentum to the growth of the Volkswagen brand SUV family. With the accumulation of user groups, cool design and strong power have gradually become the concentrated word-of-mouth points of T-Cross.
Adhering to the design language of the new-generation SUV of the Volkswagen brand, the T-Cross can be described as a trendy member of the family. The three-dimensional LED taillights, Color-matching interior and exterior design of the same color, etc. are individual, handsome, and widely recognized. The application of 10.2-inch high-definition color LCD instrument and Beats sound system in the car dominates the young senses with extraordinary momentum. These elements not only make consumers pay for them, but also get great affirmation from the industry. Not long ago, during the Frankfurt International Motor Show, the Automotive Brand Contest was awarded, and the German Design Council awarded T-Cross the Supreme Award (Best of Best) in two categories of “Exterior Mass Production Brand Category” and “Interior Category”. , in recognition of its outstanding styling design among SUVs of the same level, which confirms a successful step in the youthful design of the Volkswagen brand.
In addition, T-Cross has superior performance in power control, and the driving pleasure is just like the wind in the game. The maximum power of the 280TSI engine is 110kW, and it can easily drive a body of about 1.3 tons; coupled with the lowest wind resistance of a domestic SUV of the Volkswagen brand, the acceleration from 100 kilometers to 100 kilometers is only 9 seconds. The cooperation between the gearbox, steering wheel and chassis is also very tacit. “Flexible steering, sensitive brakes, and convenient parking” are common feedbacks. In addition, the SUV’s body type and short overhang long axle design also provide users with additional conveniences such as good vision, easy handling, and large space, making T-Cross the first car for more young people.
