Recently, the Passenger Federation released the latest sales figures. In the whole year of 2019, SAIC Volkswagen’s Volkswagen brand sold 1,723,399 units, continuing to be the sales champion of a single car brand. The cumulative sales of its SUV family were 514,684 units, a year-on-year increase of 24.19%, and won the annual joint venture brand SUV sales champion. At the same time, the segmented market share of the SUV family reached 5.1%, consolidating its market position as the “No. 1 family of joint-venture SUVs”. The SUV family’s Touron, Touron X, Tiguan L, Tiguan L plug-in hybrid version, Tuyue, and Tukai have formed a joint force to fully cover various market segments and have achieved impressive market performance.
The flagship models of the SUV family, the Touron and the Touron X double star shine, with a cumulative sales volume of 84,003 units throughout the year, becoming a well-deserved leader in the large SUV market. The strong keep making progress. In 2019, the 2020 Touron has been upgraded, and the luxury quality has been improved again, continuing to win the love of consumers. All new models are equipped with 10.2-inch full-digital LCD instruments as standard. The comfort version and luxury version are equipped with an 8-inch full-touch entertainment and navigation system. In terms of comfort, the needs of consumers are fully taken care of. Also receiving high attention is the Touron X, this flagship luxury sports SUV with a younger, more sporty shape and a more unique sports luxury connotation to achieve transcendence and breakthrough. Shortly after its launch, Touron X won the design award – “2019 International CMF Design Award”. In addition, in a series of professional media test drive evaluations, Touron X has been highly praised, showing its strong demeanor.
The cumulative sales volume of the Tiguan brand in 2019 was 228,951 units, ranking first among joint venture SUV brands. Last year, the auto market as a whole suffered from cold weather. Against this background, the Tiguan brand still showed strong competitiveness and delivered satisfactory answers. In April 2019, the cumulative sales volume of the Tiguan brand exceeded 2 million vehicles, and many of its products continued to make efforts, achieving new sales highs while gaining a good reputation. In September 2019, Tiguan L launched two 7-seater models at the Chengdu Auto Show. With a flexible 7-seater space, excellent driving control and all-round technology configuration with intelligent four-wheel drive, it can meet consumers’ increasingly diversified travel needs . In addition, in the field of new energy, the Tiguan L plug-in hybrid version has also become a representative product of the joint venture new energy SUV. It has set a new safety benchmark in the field of new energy by far exceeding the industry’s stringent standards.
In the field of mainstream SUVs, Tuyue sold a total of 138,235 units throughout the year, of which 18,740 units were sold in December, setting a new high in single-month sales. With comprehensive and balanced product strength, Tuyue has become the best choice among mainstream SUVs. In terms of word-of-mouth, Tuyue has won high recognition from users, and it won the 2019 CACSI user satisfaction evaluation market attention new car (150,000-200,000 SUV) group user satisfaction champion. In response to changes in consumer demand, the 2020 Tuyue was upgraded at the end of 2019. The two new luxury Plus models are equipped with perforated leather seats and a 12-way electric adjustable driver’s seat, providing consumers with more Comfortable driving experience. At present, Tuyue has a total of 9 models including the R-Line, which more fully meet the diversified needs of consumers.
The brand-new German boutique city SUV Tukai continues to exert its strength. It has reached a new level after selling more than 7,000 vehicles per month for three consecutive months. It ended 2019 with 10,732 vehicles in December, and its cumulative sales since its launch in April exceeded 63,000. car. As the youngest international SUV model of the Volkswagen brand, Tukai brings pure German SUV boutique cars to domestic consumers, and at the same time injects new vitality into the market segment. Joining hands with the 2019 KPL King of Glory Professional League, let Tukai continue to “operate” among young people, and its popularity remains high. With its young positioning and deep understanding of the configuration combination of Chinese consumers, Tukai has become a high-quality and cost-effective choice of 120,000 to 150,000 yuan in the current market at the same level, demonstrating the attractiveness of mass brands to the new generation of users.
In the past three years, the Volkswagen brand has expanded the SUV family lineup at the pace of launching two new SUVs every year. All new models have confirmed the high-end and younger development route of Volkswagen brand products. It better meets consumer demand and has won many awards. Consumers welcome.
In 2020, the SUV family will usher in new members. The pure electric models of Tuyue and the Tiguan Coupe models are ready to go and are worth looking forward to. Choose one way to conquer, the SUV family will accompany you to start a new year.
