This year coincides with the 50th anniversary of the birth of the Range Rover family. The Land Rover brand has teamed up with screen stars, business leaders and industry leaders to create a huge program for the 50th anniversary of the Range Rover – “Range Rover Life” webcast British drama, which will be broadcast continuously for five days and five episodes. At 19:00 on the evening of April 30th, World Land Rover Day, the first episode of the five-episode live broadcast “Special Love for Special You” was launched shockingly, through “Range Rover World”, “Range Rover Feelings”, “Range Rover Way”, “Range Rover Life ” and “Range Rover Journey” in five scenes respectively tell the origin of World Land Rover Day, Land Rover’s three major product families and product strategies, Range Rover’s high-end customization concept and product services, celebrity stories of Range Rover SV owners, and the great journey of Range Rover.
Mr. Pan Qing, Global Director of Jaguar Land Rover and President of Jaguar Land Rover China, had a summit dialogue with Mr. Shao Zhong, founder of Modern Media Group in the live broadcast. He said: “For 72 years, the pioneering spirit of exploration, innovation and fearlessness has always been rooted in the In the bones and blood of the Land Rover brand, it is this unswerving belief that has made Land Rover the global leader in luxury SUVs. And we are in the tide of industry development, and we all embrace challenges and forge ahead, interpreting the pioneers in the magnificent picture Spirit.”
Pan Qing, Global Director of Jaguar Land Rover and President of Jaguar Land Rover China
In addition, Mr. Li Dalong, President of Jaguar Land Rover China and Chery Jaguar Land Rover’s joint marketing and service organization, said in the live broadcast: “For 72 years, the Land Rover brand has always adhered to the brand concept of heart and boundless. This concept keeps us strong and loyal to our original aspiration; let us We are always at the forefront of technology; it also allows us to constantly break through traditions, achieve self-transcendence, and become a luxury all-terrain SUV brand that is popular all over the world.”
Li Dalong, President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Organization
During the live broadcast, Zhou Dongyu, Pan Yueming, Ayunga, Dong Hebin, Jiang Qionger and other brand friends sent birthday wishes to Land Rover, and celebrated the festival with Land Rover owners and fans.
The second episode of “Small Hills” will start broadcasting at 19:00, with a wonderful interpretation of Range Rover’s “Peak Life”.
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Since its launch in 1970, Land Rover Range Rover has achieved the brand’s extraordinary driving and control capabilities in the name of creating a luxurious large all-terrain SUV, and performed a respectful experience. Over the past 50 years, Range Rover has developed from a single model to today’s distinctive products, and has always subverted the world’s perception of luxury all-terrain SUVs with high-level luxury craftsmanship, ingenious design inspiration, excellent all-terrain capabilities and forward-looking technology. It brings an unprecedented noble and luxurious driving experience.
range rover family
50 years of exploration and innovation, creating a new benchmark of luxury and off-road capability
The first generation of Range Rover was born 50 years ago. It was equipped with full-time four-wheel drive at the beginning of its launch. The design is perfectly integrated, so it ushered in a wave of praise. Compared with its predecessors, the second-generation Range Rover is more luxurious and has a unique exterior design: while inheriting the iconic side profile, it also innovatively replaces the round headlights with rectangular headlights. It not only improves the beauty and recognition of the shape, but also sets the tone for the future exterior design of the Range Rover family. In order to further improve driving comfort, the third-generation Range Rover equipped with a load-bearing body structure made its debut in 2001, pushing the respected driving experience to a new level. In 2012, the fourth-generation Range Rover was born. As the pinnacle of luxury and a phenomenon-level work, this generation of Range Rover once again set a benchmark for the industry. The unique floating roof design and the introduction of the Genesis extended version have won high praise from consumers. The 2020 Range Rover is equipped with a brand-new Invitrogen 3.0-liter twin-supercharged engine with 48-volt mild-hybrid technology, which can burst out a maximum power of 400 horsepower and a peak torque of 500 Nm, allowing you to enjoy calm driving with surging power.
First Generation Range Rover
Each of the four major products dominates the luxury all-terrain SUV market segment
As the well-deserved flagship model of the Land Rover brand, Range Rover not only actively breaks through itself and achieves transcendence, but also continuously expands its product lineup to form distinctive product series.
In 2005, the first product of the Range Rover family to pursue the ultimate road performance – the Range Rover Sport was officially released. This SUV, which inherits the luxury and classic style of the Range Rover family and has sporty performance, will bring Range Rover into a new era. The Range Rover Sport not only innovates the exterior and interior, but is also equipped with a brand-new Invitrogen 3.0-liter dual-supercharged engine, which satisfies the pursuit of extreme driving with powerful performance.
Land Rover Range Rover Sport
As an outstanding work that pioneered the luxury urban SUV market segment, Range Rover Evoque caused a sensation when it was unveiled at the 2010 Paris Motor Show, and won many awards including the “2012 World Design Award”. In November 2018, the new-generation Land Rover Range Rover Evoque made its world premiere in London after eight years of nirvana, and officially landed in the Chinese market in July 2019. As the first model born on the newly upgraded PTA platform of Jaguar Land Rover, the new generation of Land Rover Range Rover Evoque uses a number of brand new technologies to create a fashionable “fashionable” label.
The new generation of Range Rover Evoque
In 2017, the fourth member of the Range Rover family, the Range Rover Velar, made its debut at the Design Museum in London. This brand-new model with the most avant-garde design concept has once again expanded the territory of the Range Rover family. While inheriting the ultimate performance and innovative technology, it has set a benchmark for the all-terrain SUV market with a minimalist and beautiful design trend. No matter where it goes, the star veins are all eye-catching.
Range Rover Velar
The best of Range Rover, writing the legend of luxury all-terrain SUV development
Adhering to the unswerving commitment to performance and technology, Land Rover Range Rover continues to innovate and break through, leading the standard in the field of all-terrain SUVs: in 1971, as an “excellent model of industrial design”, Range Rover became the first vehicle exhibited at the Louvre in Paris Automobile exhibits. Range Rover is also the world’s first all-terrain vehicle equipped with ABS anti-lock braking system, ETC electronic traction control system and automatic electronically controlled air suspension. In order to further optimize the driving performance and body posture, Range Rover was equipped with an adaptive dynamic system for the first time in 2009, which completely revolutionized the driving experience. In 2012, Range Rover was the world’s first SUV with an all-aluminum body structure. Then, with the blessing of the world’s first innovative technology-ATPC all-terrain process control, Range Rover once again created an industry myth.
Thanks to its outstanding performance, Range Rover has created countless achievements that attract worldwide attention: in 1972, Range Rover became the first vehicle to successfully cross the Darien Isthmus connecting North and South America; 7,500 miles, successfully crossing the Sahara from west to east; in 1979, a specially modified Range Rover won the first Paris-Dakar Rally; in 1985, a diesel-powered version of the Range Rover “Bullet” broke 27 speed records. In 1989, the Range Rover expedition successfully traversed the most challenging all-terrain off-road expedition route in Colorado, USA.
Range Rover on display at the Louvre
After 50 years of magnificent development, the Range Rover family has inherited classics, explored and innovated, achieved countless dreams and glory, and has become an extraordinary and legendary business card in the Land Rover brand. In the future, the Range Rover family will continue to innovate, perfectly blend luxury and comfort with tough off-road, and lead the world’s luxury SUV market with a kingly style.
