Affected by the current epidemic, consumers’ willingness to visit stores has generally declined. At the same time, online new retail platforms have begun to gain favor from consumers and are becoming one of the mainstream channels for new car sales. Recently, the new retail platform Maodou New Car and Chery Automobile officially launched Chery’s new generation of Tiggo 7 exclusively online on March 18. The main models are the 2020 1.5T manual luxury model and CVT luxury model.
It is understood that the reason why Chery Automobile’s new-generation SUV selected Maodou new car in the online channel is not only the consistency and high matching degree of the target customer group, but also the unique online channel based on Maodou new car as a new retail platform. Advantages, as well as the channel advantages of ultra-low threshold and integrated online and offline services in the sinking market across the country.
The first batch of car owners participating in this event will enjoy seven major gift packages including Maodou new car and Chery Automobile. Including: engine 10-year or 1 million kilometers ultra-long extended warranty, basic flow free for life, “N95 medical grade” anti-bacterial and high-efficiency air-conditioning filter element for life free replacement, free monthly payment for the first month, exclusive discount of 999 yuan for Tiggo 7, First-timers can enjoy a 500 yuan fuel card, a free health insurance for car purchases, etc. It is understood that in order to facilitate the purchase of cars by users during the epidemic prevention and control period, Maodou New Car is the first in the industry to launch a full-process online and “contactless” car purchase service. Consultation, credit review, signing, payment and other links are completed through video viewing, live viewing, online real-time customer service Q&A, online fast review, online signing and payment. Users only need to wait for the staff to deliver the car to the door or through self-service Pick up the car to complete the consumption.
According to media reports, Chery’s all-new Tiggo 7, which is exclusively sold on the new retail platform of Maodou’s new car, is a cost-effective SUV with a new look and true strength. Chery’s new SUV model, which is the exclusive debut of Maodou’s new car on the new retail platform, has super large body space (2670mm super long wheelbase / super large body in the same class: 4500x1842x1746mm / best in class 196mm ground clearance / trunk space 475L ), the new Fengge-designed front face of the Riyao Xinghe family, the sky-suspended roof (1.1 square meters super-large panoramic sunroof), the through-type auspicious pattern LED taillights and other new appearances are eye-catching.
In addition to the new appearance, the main model exclusively launched by Maodou New Car also has platinum high-efficiency power (1.5TCI+9CVT/100km 6.8L ultra-low fuel consumption/maximum power 115kW, peak torque 230N.m), 23 leapfrog intelligent configurations ( Class-leading third-generation PEPS keyless entry system/intelligent defogging of front and rear windows/smart electronic gear shifting, etc.), luxurious interior cockpit with dynamic technology (7-inch full-screen LCD instrument/10.25-inch touch screen/8-inch Air-conditioning LCD touch screen/suspended central control area/two-color interior), leading intelligent driving assistance systems (ABS anti-lock braking/EBD electronic brake force distribution system/Bosch version 9.3 ESP body electronic stability system/EBA brake+ AUTOHOLD automatic parking system, etc.) and other excellent internal strengths.
Industry insiders said that Chery’s new generation of Tiggo 7 is quite competitive in terms of appearance, internal strength, and price (the guide price of the main model is only between 99,900 and 109,900). The ideal hot-selling model. The Maodou new car online channel (in the new retail platform) can achieve the exclusive debut of such hot-selling models. It can be seen that although it is a new car and new channel, its ability in product selection can be described as first-class. At the same time, Chery Automobile chose the first platform for new car and new retail to launch, which also shows that more online new retail platforms such as Maodou New Car have become one of the main promotion channels for OEMs to launch new models.
