On March 29, 2020, Shandong Rongye RV held the launch conference of the first self-propelled RV “Jingshi”, marking the successful transformation of Rongye RV from a single foreign trade export-oriented enterprise to a comprehensive layout at home and abroad. Milestones on the company’s growth path.
Shandong Rongye RV Manufacturing Service Co., Ltd. entered the RV industry in 2000 and has been at the forefront of the industry with a steady development attitude. In recent years, Rongye Company has always put the quality of the enterprise’s products in the first place, the core technology of the enterprise as the key, and the direction of market development as the guarantee, and has always maintained the “product, technology, and market” troika. Since 2016, The company’s operating income growth rate has maintained a growth rate of more than 20%.
Since 2017, the company has set its sights on the self-propelled RV market. In this regard, they proposed a three-step strategy. The first step is to go all out to obtain the modified car catalog qualification. In this regard, they actively contacted and communicated with each other, and successfully obtained the qualification for modifying the RV. In 2018, Rongye RV obtained the production qualification for modified vehicles from the Ministry of Industry and Information Technology, marking that Rongye RV has entered a new chapter. The second step is to go all out for domestic layout. As a foreign trade export-oriented enterprise, in the process of development, the company has always clearly realized that walking on one leg is not a long-term solution, and it is necessary to plan ahead and deploy domestically. To this end, the company has been in close contact with major domestic dealers and major manufacturers, and finally entered into a strategic cooperation with a large domestic automobile company, Beiqi Foton, marking the preliminary formation of the domestic market. The third step is to go all out for talent reserve. As a leading enterprise in the RV industry, Rongye has a first-class R&D team and has obtained more than 60 patents, which are widely used in products. The export volume of towed RVs has always been among the best; camp RVs have been favored by domestic users since they were launched; the company currently has 29 professional and technical personnel, 4 senior engineers, and 1 researcher and senior engineer, including chief engineer Li Xiaodi and director Duan Liancheng, etc. A well-known engineer in the automobile manufacturing and modification industry. These technologies, translated into the excellent quality of self-propelled motorhomes.
“Jingshi” is based on Beiqi Foton Tuano as the main model. It is the only model with quasi-traction quality in China. It adopts the Mercedes-Benz Sprinter body. It was designed by the original designer of the Mercedes-Benz Sprinter in the Stuttgart Automobile Design Center in Germany. It has the same German blood. , The appearance of the whole vehicle is high-grade, and it is the best among similar products. There is no overhaul for one million kilometers; the “heart” engine of the vehicle has undergone rigorous tests, and the powerful Cummins 2.8T engine is selected; the high-strength H-shaped skeleton structure of the body increases the rigidity of the body by 20%, and the strong anti-collision beam increases the strength of the body to meet The latest EU ECE standard collision regulation standards. Equipped with rich active and passive safety configurations. The 500,000-kilometer limit reliability test has passed the German TUV Rheinland certification, so you can drive with peace of mind at all times; the ninth-generation ABS system responds more quickly; it is matched with reversing radar, high-mounted brake lights, and anti-glare interior rearview mirror; EBD electronic braking force The distribution system automatically adjusts the braking ratio of the front and rear axles according to the load; it is equipped with DVD and other electronic equipment, and the interior storage is rich, reflecting humanized thinking. As a B-type car, it has the large space of a C-type car. The interior design maximizes the use of space to make driving more comfortable and achieve both business and travel. The overall interior design adopts European style, simple and natural, with smooth lines, combined furniture imported from environmentally friendly materials, separate toilet, complete bathroom facilities, “firework” atmosphere in the kitchen, making you feel the warmth of home, and the car audio-visual system allows you to live and entertain By mistake, the vehicle-specific air conditioner makes your journey comfortable and comfortable; the RV is equipped with solar panels and vehicle batteries to provide protection for the journey; the interior lighting of the vehicle fully conforms to people’s living habits, and the humanized design highlights the quality from the details.
The cold winter of the epidemic has hit, and all industries have been affected. In addition to doing enough homework in advance, the innovative marketing model is an important guarantee for Rongye RV to seize the opportunity.
The RV industry is an industry that integrates manufacturing and service, and the traditional publicity and marketing models such as RV exhibitions and trade fairs are the most effective ways. The raging epidemic caused the suspension of the exhibition plan, disrupting our original publicity plan, and we had to seek a new publicity model for the new car debut. Under the influence of the epidemic, the traditional publicity and marketing model has gradually revealed its shortcomings. Self-media publicity is booming. Short video platforms and live video broadcasts have been applied to all walks of life. Seizing this opportunity, we also changed our original thinking. Since we can’t go out, we should bring them in. With the in-depth development of webcasting, it is an indisputable fact that traffic increases exposure and sales. Online live broadcast, the influence of Internet celebrities to bring goods is obvious to all. For the launch of this new car, we have invited big names in Internet traffic to conduct a live video broadcast, which will definitely lead to a new round of innovation in the industry. As an established enterprise in the RV industry, Rongye RV has unquestionable brand strength. “Jingshi” is a new masterpiece of Rongye RV. The launch conference adopts the form of live webcast, breaking through the traditional model and injecting new vitality into the development of the industry.
The development of the industry will inevitably require breakthroughs and changes in the industry. Whoever is the pioneer of change will be invincible. As a leader in the RV industry, Rongye RV will never be satisfied, never stop, and keep innovating; with the release of the “Jingshi” self-propelled RV, the central axle logistics train. B-type car series products will also come out soon, and Rong Ye will bring us more surprises, and will definitely lead the way in the future.
