On November 22, the 17th China (Guangzhou) International Automobile Exhibition 2019 kicked off. Soueast Motors made a stunning appearance with its “Southeast DX Family” represented by Soueast DX5. Mr. Chen Feng, Chairman of Soueast Motors, was at the media day event In the speech, he expressed the confidence and courage of the Southeast Automobile people to “not forget the original intention” to open up new roads, and Southeast Automobile’s determination to forge ahead towards a higher goal under the inspiration of the new era.
Chen Feng, chairman of Southeast (Fujian) Automobile Industry Co., Ltd., delivered a speech
“Beauty and quality control” Southeast DX5 creates a model of “emotional”
At the Guangzhou Auto Show, Southeast Motors made a grand appearance with various models such as Southeast DX5 and Southeast DX3 e500, showing its family layout and product strength in an all-round way. As a blockbuster model of Southeast Motors this year, the Southeast DX5 is three-dimensionally superior in “appearance, quality, and driving control”, and has become a high-quality model that is widely concerned by consumers.
Fascinating appearance
The exterior design of Southeast DX5 was originally created by Southeast Motors in cooperation with the world’s top design company Pininfarina Italy. It adheres to the “wing ³” design concept and innovatively incorporates the artistic elements of Chinese calligraphy “inheritance and transformation”. Spend.
The iconic front face of the DX family, the spread-wing air intake grille and the crystal diamond eagle-eye LED headlights, are not angry and powerful, and the fierce momentum is ready to come out; Sharp; coupled with 18-inch five-spoke two-color aluminum alloy wheels, the vehicle looks dynamic.
quality
Southeast DX5’s “flying cabin” interior design is ingenious, with luxury and elegance everywhere in the calm atmosphere. Thanks to its class-leading body size (length, width, height 4406/1840/1680mm, wheelbase up to 2615mm), the interior space of the car is more spacious.
Luxurious high-quality leather seats, ergonomic wrapping design, lay the foundation for a comfortable cockpit; wing-style center console, floating screen and center control panel are slightly inclined to the driver’s side, making operation more convenient and comfortable; door trim The board is like a blade, and the center armrest gear is like a halberd blade. The design intentions can be seen in the details.
Today, with the rapid development of science and technology, the use of Internet technology to equip cars with a more intelligent “brain” can impress young consumers who have always followed cutting-edge technology. Southeast DX5 is equipped with a new generation of intelligent interconnection system, human-vehicle voice interaction, and convenient control; it also has the rare Bluetooth key function at the same level. After being authorized by the Southeast Zhilian APP, even if you forget to bring the car key, you can drive with your mobile phone. The mobile APP cooperates with the Internet of Vehicles Remotely control the engine, windows, air conditioner, and vehicle self-inspection function to avoid worries; it also has functions such as intelligent follow-up auxiliary lighting system, fully automatic rain sensor intelligent control wiper, automatic closing function of four-door windows in rainy days, automatic constant temperature air conditioner, etc. The humanized design embodies intelligent technology; Southeast DX5 has put more effort into the “ears”. The whole car has 360° no dead angle and is equipped with sound insulation and noise reduction materials. The double wall sound insulation design creates a deep sea level quiet space.
Safe driving
Soueast Motor’s products have always been well-known in terms of handling, and Southeast DX5 is a master. In terms of power output, Southeast DX5 is equipped with Mitsubishi all-aluminum turbocharged engine, which is efficient and powerful. It is matched with the Belgian PUNCH third-generation 8-speed CVT automatic transmission, which has quick response and a power output of 225N.m, creating a golden power combination ahead of its class; Professional SUV chassis, front McPherson independent suspension and multi-link independent rear suspension make driving more stable and smooth, and driving more comfortable.
Southeast DX5 has an ultra-high-strength 360°cage-type body structure, which is like a helmet and armor, ensuring the safety of drivers and passengers to the greatest extent; multi-directional airbags, 360°AVM panoramic surround image system, safe and no blind spots; coupled with EPB intelligent electronic handbrake, AUTO HOLD automatic parking system, ESC full-dimensional body stability control, ROP professional-grade SUV anti-rollover protection system and other functions make driving safety even more powerful.
The track is the best proving ground for testing cars. From the performance of Southeast DX5 in the 2019 China Mass Production Car Performance Competition, its extraordinary quality can be seen even more. Whether it is the complex and changeable hot Gobi desert with wind and sand raging in Karamay, or the plateau track with an average altitude of over 2000m in Kunming, the road conditions are far worse than consumers’ daily driving scenes. Under such harsh conditions, Southeast DX5 relies on the vehicle’s In terms of power, economy, shock resistance and environmental resistance, it has won 11 national A-level championships in two races.
Chuangxian develops continuously and Southeast Automobile is fully fired
The brilliance of Southeast DX5 is no accident, the Southeast DX family has a glorious history. Since the launch of Southeast DX7 and DX3, the accumulative sales volume has exceeded 400,000 units. In the previous two years of China mass-produced vehicle performance competition, Southeast DX7 and Southeast DX3 also won 28 championships. With the launch of DX7 and DX9 next year, the value core of the DX family, which is attractive in appearance, attentive in quality, and reliable in control, will be further carried forward, and the matrix of DX series products of Southeast Motors will also be perfected day by day.
In the field of sedans, Southeast A5 Wing Dance has targeted the younger crowd with the proposition of “50,000-class high-quality family sedan”, and won the favor of the market with its high cost performance. In the field of new energy, Southeast Motor’s latest masterpiece, Southeast DX3 e500, emerged in the just-concluded China New Energy Automobile Competition, won the double championship, and was finally awarded the best recommended model for braking of the year.
Continuous product innovation stems from Southeast Motor’s ever-increasing R&D investment and increasing independent R&D and design capabilities. This year, Southeast Automobile will invest 150 million yuan to build a new research and development base, which will greatly enhance the hard power of Southeast Automobile’s products and bring benefits to the development of product familyization, genealogy, and serialization.
Persist in carrying forward the “five-hearted service” and never change the original intention of users
High-quality automotive products are like “family members” loved by car owners, connecting car owners and car companies into a big family, and high-quality services are the emotional bond of “family”. At the beginning of its establishment, Southeast Motors put forward the concept of “five-hearted service”: service with heart, sincerity in dealing with people, quality confidence, active care, and dedication. Coverage, providing meticulous luxury services to 1.5 million car owners, while winning high-quality word-of-mouth from users, it also attracts spontaneous endorsements from customers.
Southeast Motors is committed to building a service system covering the entire life cycle, among which the social platform “Leying Angel” is specially created for car friends to actively interact with more than 500,000 users. , Build brand momentum. For 24 years, Southeast Motors has been working with car owners to fulfill the promise of “Quality for a Lifetime” with practical actions.
Responding to the “Belt and Road Initiative” and “Quality Made in the Southeast” Sailing Overseas
Relying on its high-quality product lineup, Southeast Motors continues to accelerate the expansion of overseas markets while meeting the diversified needs of domestic consumers. As early as 2015, Southeast Motors actively responded to the national “One Belt, One Road” initiative. As the designated vehicle for the “One Belt, One Road” ten-thousand-mile campaign, Southeast Motors DX7 traveled 16,000 kilometers across the Eurasian continent and entered the Milan World Expo. In recent years, it has been more active in developing markets in South America, Africa and Asia, and has continuously improved its international marketing and service network. Through innovative cooperation models and excellent product quality, it has won the recognition of overseas markets with its strength. In 2018, the export sales of Southeast Automobile increased by nearly 400% year-on-year. In just 8 months of 2019, the export sales volume of the whole year of last year exceeded that of last year. Among them, the export volume in the Myanmar market ranks first among Chinese independent brands.
Flying with the times and never stopping in the southeast
At present, China’s economy is shifting from high-speed growth to high-quality development, and China’s independent brands must be better and stronger. In the new era, Southeast Automobile is based on quality, takes users as the center, insists on innovation-driven, continues to make efforts to “new four modernizations”, and develops around “product + brand”. Fuel vehicles and new energy vehicles go hand in hand. The tempting boutique makes “Made in Southeast China” the pride of “Made in China” and does its part for Chinese cars to go global.
Mr. Chen Feng, Chairman of Southeast Automobile (second from left), Mr. Yang Hongqing, General Manager of Southeast Automobile (second from right)
Mr. Jin Yifeng, deputy general manager of Southeast Automobile (first from left), Mr. Xue Feng, deputy general manager of Southeast Automobile (first from right)
Group photo with Southeast DX5
