On May 13th, Porsche China held a special celebration at its new headquarters to commemorate its first anniversary in Lujiazui Financial Plaza, Shanghai. The event looked back at the many milestones Porsche has achieved over the past year, as well as its outstanding contributions to the economy and society. On the same day, Porsche China also announced that its new office has won two international design awards for its first-class interior design – the Automotive Brand Contest Award 2020 and the Red Dot Design Award 2020. Award). The two design awards not only fully recognized the great efforts made by Porsche China in ensuring the well-being and satisfaction of employees, but also demonstrated the essence and historical heritage of Porsche brand culture through avant-garde and humanized design.
The new headquarters of Porsche China in the core area of Lujiazui, Shanghai
Dr. -Ing. Jens Puttfarcken, President and CEO of Porsche China, said: “Today’s celebration is of great significance. Due to the impact of the new crown pneumonia epidemic, we have experienced unprecedented difficult times since the beginning of this year. It is gratifying that thanks to the joint efforts of Porsche China and our partners, we have gradually emerged from the gloom and our business in China has gradually returned to normal. At this special moment, the new headquarters of Porsche China has won the award with its excellent modern working environment. Two international design awards. This also fully affirms Porsche’s firm commitment that we always put the health and well-being of our employees first. We believe that a highly competitive working environment and intelligent office space will greatly improve our productivity and help employees respond positively to the ever-changing business environment.”
Speech by Dr. Yan Boyu, President and CEO of Porsche China
Porsche China and its subsidiaries officially moved into the new headquarters in May 2019. The design concept of the new office is SPACE, namely: Intelligent, Enthusiastic, Attractive, Collaborative and Participatory. In January this year, Porsche’s new headquarters in Shanghai also received the Gold WELL certification issued by the International WELL Building Institute (IWBI), which is also the first Porsche office in the world to receive the Gold WELL certification. Ensuring employees’ physical and mental health and job satisfaction is a key indicator of WELL certification, and it is also one of the important evaluation criteria for the two design awards.
Porsche China celebrates the first anniversary of the relocation of the new headquarters
The individual and avant-garde interior design has shaped the unique style and culture of Porsche China’s new headquarters: the bold design language vividly displays the theme of speed and passion; the iconic colors on the historical wall of Porsche imply the colorful lifestyle advocated by the brand, and The space division is strengthened; the central staircase inside the office connects the public spaces on the five floors, which enhances the mutual communication among employees and enhances the collaboration and communication of the team; the large bonsai plants show the pursuit of luxury quality and interpret the employees The credo of health first.
The bold design language fully expresses the theme of speed and passion
The central staircase inside the office connects the public spaces on the five floors, enhancing communication between employees and teamwork
International Automobile Brand Competition ABC is the only design competition in the world specially held for automobile brands, and has now developed into an important international event in the automobile industry. The organizer, the German Brand Design Council, commends outstanding product and visual communication designs through the competition, and guides the public to pay attention to the importance of brand and brand design to the industry. The Red Dot Award is recognized as a mark of recognition for international creativity and design. Winning this award means that the appearance and texture of the product have obtained the most authoritative “quality assurance”. In order to assess diversity in the field of design in a professionally rigorous manner, the competition project is divided into three parts: product design, communication design and conceptual design.
Large-scale bonsai plants demonstrate the pursuit of luxury quality, and also interpret the creed of employees’ health first
The avant-garde and humanized design highlights the essence and historical heritage of Porsche brand culture
Top-notch interior design for Porsche’s new headquarters
Professor Dr. Peter Zec, Founder and CEO of the Red Dot Design Award: “The winners of the Red Dot Design Award have proven that they create outstanding products that deserve their reputation. .Porsche China Headquarters has won unanimous praise from the jury through its unique SPACE 4.0 aesthetic concept and its unparalleled functionality and practicality. With its outstanding office space design, Porsche China has also set a new standard for the automotive industry .”
