May 27th is a big day for Beijing cross-country. In the morning, the height measurement of Mount Everest in China reached the summit successfully, and Beijing Off-Road, as a field survey operation vehicle of the national survey team, showed the brand heritage of “the moment of glory, there is always Beijing®”. In the evening, the 2020 Beijing Off-Road BJ40 City Hunter Edition was launched, and Yunxiang LIVE SHOW “Hot Hunting” came, leading the national fashion of “unlocking freedom, hot hunting and living”!
The new car released a total of 3 versions named after “Pioneer”, “Xia Ke” and “Supreme”. There are a total of 4 models with two-wheel drive and four-wheel drive, and the price is 159,800 to 189,800 yuan.
At this press conference, Beijing Off-Road unlocked multiple “firsts”. It is the first time to cross the modern sky and form the “Leye Alliance”; it is the first time to launch joint derivatives, with the help of three popular bands Da Wenxi, Mr. Turtle, and Dada, and the brand experience officer Huang Xu’s “Hot Hunting” to help out; the first time to cooperate with Huawei , China Mobile and other top 100 trendy brands, “Hot Hunting” welcomes the 2020 BJ40 City Hunter Edition’s C-position debut, “Hot Hunting Welcome” Weibo topic has more than 110 million real-time readings, covering a cumulative audience of nearly 140 million; the first online press conference , Harvest hundreds of millions of traffic.
This time, Yunxiang LIVE SHOW was broadcast live simultaneously through more than 100 platforms such as Douyin, Station B, Yizhibo, etc., setting off a “hot hunting” carnival for the young and new generation. traffic coverage. The 2020 BJ40 City Hunter Edition is the C-position of strength that night, and it is a well-deserved symbol of the trend of the new era.
Four stars help to “joy wild and hot hunting” with City Hunter
After teaming up with Modern Sky to form the “Leye Alliance”, Huang Xu as the brand experience officer, and the Weibo topic of “Hot Hunting Welcome” among the top 100 trendy brands, the 2020 Beijing Off-Road BJ40 City Hunter Edition has been calling for a long time and is coming on the “trend”. , with a cloud sharing LIVE SHOW, a perfect attack, with music and enthusiasm, interpreting the heart of “Hot Hunting” gushing out.
“Start on the road, adjust the gear to fast, and I will not give in to realize the dream that has not been realized…” At the press conference, Huang Xu, the brand experience officer, sang the MV “Hot Hunting”, the theme song of the city hunter, pushing the scene to a new level. had the first orgasm.
In Huang Xu’s view, cross-country and sand-breaking are particularly cool things. Like rap, behind them is an incomparable love for life and ideals. At the scene, there was Xu Qun, a senior auto media person, who talked about the car with Huang Xu on the spot. Through an all-round interpretation, he showed the excellent product power of the new car in an all-round way. The way of explaining it makes people feel like Huang Xu said: “You make me want to open it now.”
Finding the best self with the truth is the attitude of this youthful band. The Dawenxi band used music to stage a “stubbornness and adventure” with the city hunters together with the city hunters.
The song “Macarena” sings about Mr. Sea Turtle’s pursuit of an ideal country, and also expresses their attitude towards life and the balance between ideal and reality, just like Beijing off-road with dual attributes of urban and off-road, no matter Anytime, anywhere, you can always live freely.
Liu Miaomiao, a representative of Beijing off-road employees, who is a chief violinist, a top student of Tsinghua University, a travel enthusiast, and a trend chaser, interacted with Mr. Haigui on the same stage, and shared their self-driving in Qinghai, lying on the empty National Highway 315. The feeling of freedom, and the beauty and magnificence of the boundless starry sky in Delingha, the holy land of stargazing, cross-country and travel are always closely connected, and what we are looking for is inner freedom and distance.
At the cloud sharing meeting, the familiar melody of “South” by the Dada band evoked countless people’s memories of youth and freedom. At this moment, they just want to ride the southern land with City Hunter.
During the interactive session, Guo Tan, the first batch of off-road car owners in Beijing and the founder of the Shandong Siling Corps, as the first batch of BJ40 owners, was also the first group of people who organized the Siling convoy to deliver supplies and help Wuhan during the epidemic. The hardcore story has attracted the same hardcore Dada band. This band from Wuhan also performed online “cloud” performances for tens of millions of Wuhan compatriots during the closure of Wuhan. Behind the different forms is the same spirit The wonderful encounter of core, off-road and rock is because they all adhere to the spirit of “being brothers, watch and help each other” and constantly interpret the great love in the world.
City Hunter four hunting attack, Beijing off-road from “national quintessence” to “national trend”
Beijing Off-Road teamed up with Modern Sky to form the “Leye Alliance” and joined forces with the “Top 100 Trendy Brands” to welcome hunters. On the basis of sticking to more than 60 years of technical background, Beijing Off-Road has developed from “hardcore” off-road to “trendy brand” off-road. The 2020 BJ40 City Hunter Edition has set off a national trend of “hot hunting” with the four highlights of zero-point hunting, single-minded hunting, very moving and all-round hunting.
The 2020 City Hunter “hunts” in the city in a “zero point” style, and even the dark night cannot stop the “Hunter” from dancing. The horizontal and vertical body lines outline the upright and stylish appearance lines; the family’s classic five-hole air intake grille, embellished with chrome-plated accessories, highlights the alternative collision of roughness and refinement; the vertical windshield and external spare wheel, It forms a unique style of urban hardcore trend.
Under the hard-core appearance, the exquisiteness of the 2020 City Hunter brings a refined and comfortable off-road experience of “one-hearted” hunting. Whether it is galloping on the mountains and ravines or shining in the city lights, or enthusiasm, or chivalry, or insight, or mastery, it is the attitude of a “hunter”. The layout of interior elements with a strong Chinese charm of “round sky and place” perfectly echoes the shape of the five square holes in the exterior decoration, highlighting the unique style of the national trend; multiple high-quality soft-touch materials wrapped in environmentally friendly materials and real stitching decoration, matching Seiko Nappa has a fine texture and a soft and delicate touch, bringing a “zero pressure” high-sense travel experience.
The “ten” CP powertrain composed of 2.0T gold “honeycomb” high-efficiency core + luxury car-grade ZF8AT gearbox brings the super performance of global control to the 2020 City Hunter. Honeycomb Yichuang 2.0T gold high-efficiency core with a maximum output power of 165kw and a maximum torque of 380N m. The ZF8AT gearbox originated from the first-tier international manufacturers has quick response and reasonable logic settings; the combination of the two not only makes the vehicle have better power performance, but also brings better driving comfort and comfort. At the same time, it can be filled with 92# gasoline, which greatly improves the economy. The unique lightweight body and gold powertrain technology upgrades in the same class greatly reduce fuel consumption, and the economy is close to that of ordinary SUV models.
The 2020 BJ40 City Hunter Edition also has four driving modes: ECO, Comfort, Sports, and Snow, creating a super-high passability of global dominance, easy switching with one button, hunting all the way in the city and wild, saving fuel and worry, and unlocking freedom!
Sixty years of ingenious quality control has built a rock-solid protection, which has undergone rigorous testing to give you the “perfect” care of “hunting” and living freedom.
The whole vehicle has gone through more than 800 performance tests and 400,000 kilometers of “three high” environmental tests. No matter it is bumpy, muddy or bumpy in the ditch, it is confident in the whole area; the high-strength body like an iron man, and the high-proportion super-strength steel non-load-bearing body, build a rock for every trip like guard.
Beijing Off-Road uses “Pioneer”, “Knight” and “Extreme” to define different model configurations, which demonstrates the strong off-road culture behind it and the chivalrous spirit of off-road people: whether it is a pioneer who dares to be the first, or an aspiring A chivalrous man, or a supreme master who promises everything, behind them is a surging “cross-country heart”.
For the first time, Beijing Off-Road crossed the modern sky, joined hands with many stars, and linked the “Top 100 Trendy Brands” to launch the 2020 BJ40 City Hunter Edition in the form of a cloud sharing event. horn.
As the pioneer sword of Beijing off-road from “national quintessence” to “national trend”, and a strategic model from “professional hobby” to “public life”, the 2020 City Hunter relies on “zero point hunting style, wholehearted hunting enjoyment, very hunting control, hundred The four differentiating advantages of “All Hunting Tour” will surely lead the new trend of off-road, and accompany more customers and friends to “unlock the freedom to hunt and live”!
