Chery Holding Group’s sales bulletin shows that the group sold 40,079 vehicles in April, a month-on-month increase of 15.4%. Among them, the domestic market showed rapid recovery. Chery Automobile’s domestic sales increased by 30.3% month-on-month, and new energy sales increased by 112.5% month-on-month; overseas exports overcame the adverse impact of the spread of the global epidemic and achieved new breakthroughs through phased and flexible strategies. From January to April, Chery Automobile Exports increased by 67.5% year-on-year.
As the domestic auto industry presses the “fast-forward button” for resuming work and production, different from some car companies’ approach of reducing tasks and targets, Chery Group’s brands, while insisting on not lowering their annual task targets, actively help Dealers quickly restarted the market in the form of reducing pressure to overcome difficulties, innovating marketing models, and meeting the new needs of consumers after the epidemic.
Chery Automobile invested 60 million yuan in special funds for dealers to fully support dealers in expanding their markets, and to “send charcoal in the snow” to ease the pressure on dealers. At the same time, in order to facilitate consumers to watch and choose cars online and accelerate the implementation of “new retail”, online car purchase channels have been fully opened, and various online marketing forms such as Douyin Challenge and live broadcast car sales have been held with dealers to promote The deep integration of online and offline car purchase channels empowers terminal sales. In April, Chery’s domestic sales increased by 30.3% month-on-month. Chery New Energy launched the “Salute to the Most Beautiful ‘Guardian'” activity in the form of manufacturer subsidies for doctors, nurses, police and other special groups fighting the frontline of the epidemic, and attracted orders through online live broadcasts and small program orders. Chery’s new energy series products led by “Little Ant” increased by 112.5% month-on-month in April.
Chery Holdings Jietu series ushered in the 200,000th vehicle off the production line during the epidemic, and achieved a breakthrough from 0 to 200,000 vehicles in just 18 months. Jietu not only provides car owners with services such as free upgrades to the vehicle’s fresh air system and gift masks, but also provides dealers with five major policies, including interest rate cuts for financing funds, rent operation subsidies, and online marketing support, to overcome difficulties with consumers and partners. In response to the rigid demand after the resumption of work and production, Jietu launched a new model – Jietu X70M in late March. This series of measures drove the sales volume of Jietu in April to increase by 11.2% month-on-month. With the launch of Jietu X70 Coupe on April 29, it is expected to drive Jietu to usher in a new round of sales growth.
The strong performance of overseas exports has injected new impetus into Chery Group’s sales growth. From January to April, Chery Group exported a total of 31,845 vehicles, of which 30,008 were exported by Chery brands represented by Tiggo 7, Tiggo 5x, Tiggo 8, and Arrizo GX, a year-on-year increase of 67.5%.
It is worth noting that Chery, which has a global strategic layout, played a positive role in responding to this global public health emergency by flexibly adjusting its overseas market strategies according to the epidemic situation in different periods. At the beginning of the epidemic, when the domestic auto market pressed the “pause button”, Chery urgently dispatched additional personnel to major overseas regions to seize opportunities to break through overseas markets. At this stage, Chery Group’s overseas exports have achieved consecutive month-on-month growth for two consecutive months, and actual sales data in Brazil, Russia and other markets have hit a new high in the past five years. With the gradual spread of the overseas epidemic in the later period, Chery took the “freezing period” of the global auto market as a “gathering period” to improve its internal strength. New breakthroughs in overseas markets have been achieved by optimizing overseas market research, sorting out future sales planning and product planning, and accelerating the layout of new products.
