Recently, Chery Group announced its sales report for January 2020. In the context of the downturn in the auto market and the national war against the “epidemic”, Chery Group sold a total of 53,100 vehicles in January, of which 8,957 were exported in January, a month-on-month increase of 1.2%, making a good start.
Behind the good start in overseas markets is the continuous acceleration of Chery Group’s globalization strategy, which has comprehensively improved its competitiveness in global operations, product quality and brand image.
Global operations, new products landed in overseas markets one after another
Chery’s ability to maintain its competitiveness in overseas markets for many years is the result of its long-term adherence to the globalization development strategy. Chery has adhered to the concept of “no internal instability, no external strength” since the early stage of development, focusing on opening up both domestic and international markets. to foreign car companies. In recent years, Chery has accelerated the pace of launching new products overseas.
In 2017, Chery and CAOA Group, the largest automobile manufacturer and seller in Brazil, announced a strategic cooperation. The two sides will carry out comprehensive and in-depth cooperation in the fields of R&D, manufacturing, procurement, sales and service, and jointly strengthen the influence of the Chery brand in the Latin American market. Today, Chery’s main products such as Tiggo 8 and Arrizo GX have entered the Brazilian market, and the monthly sales volume in the Brazilian market has reached more than 2,000 vehicles, ranking among the best among Chinese brands.
In 2019, Chery’s new products, represented by Tiggo 5X, Tiggo 8 and Arrizo GX, will successively land in overseas markets.
In November 2019, the signing ceremony between Chery and UAAGI of the Philippines
In November last year, Chery officially joined hands with UAAGI of the Philippines to enter the Philippine market, and brought Chery’s Tiggo8 (Tiggo 8), Tiggo7 (Tiggo 7), Tiggo5x (Tiggo 5x), Tiggo2 (Tiggo 3x) four Tiggo (Tiggo) series products , which aroused the attention of Philippine media and consumers.
In addition, Chery also held a brand launch conference in Qatar last year. Tiggo8 (Tiggo 8), Tiggo7 (Tiggo 7), Arrizo6 (Arrizo GX) and other blockbuster products were unveiled, arousing consumers’ expectations.
With the support of high-quality new products, Chery’s international market will maintain a good development trend in 2020, and it has achieved a good start in the first year, and its international strategic layout has been further advanced.
World quality, build a global quality management system
As a Chinese auto brand committed to building global competitiveness, Chery has always adhered to international standards and positive research and development. In recent years, Chery has established a global quality management system covering five major processes of “product planning, design and development, supplier management, manufacturing and marketing services” to ensure the global quality of products. In the international market, “Quality Chery” has also won more honor and trust for “Made in China”.
According to the latest data from JDPower in 2019, Chery’s brand ranking has increased by 26 places compared with the previous year, and it is at the same level as many joint venture brands. At the same time, the 3MIS IPTV (failure rate per 1,000 vehicles within 3 months) of Chery’s new product has achieved the leading position among its own brands and surpassed the average level of some mainstream joint venture brands.
Chery team won the 44th International ICQCC Gold Award
In September 2019, at the 44th International Quality Control Group Conference (ICQCC), Chery won the gold medal again, and won the highest honor of the international quality “Olympic” for the “Chinese representative team” for the third time in a row.
Brand improvement, localized operation to enhance influence
All along, Chery Automobile has hoped to bring benefits to all parties involved in the overseas development process and share development results. For example, Chery invested in the construction of 10 production bases overseas, realizing the layout of Russia, Brazil, Egypt and other markets. While creating more employment opportunities for the local area, Chery has also brought some advanced technologies, manufacturing techniques and management methods to the local area, which has accelerated the development of the local automobile manufacturing technology level.
In addition, Chery has also promoted the construction of overseas brands into a new stage by deeply cultivating localized marketing. Before entering an overseas market, Chery will conduct in-depth research on local market conditions and consumer behaviors, and launch corresponding marketing measures to fully integrate into local social culture and continuously enhance brand awareness, awareness and influence.
Chery won the “Most Popular Chinese Auto Brand” for the fourth time at the “2019 Russian Automobile Annual Ceremony”
In Russia, Chery won the honorary title of “Most Popular Chinese Automobile Brand” four times, and won the Effie Gold Award in Chile, which is known as the “Oscar” of marketing awards; Tiggo 3, Tiggo 5, Arrizo 7 and other models have won The best car model of the year in Brazil, Chile and other countries; Tiggo 7 also won the car model with the highest value preservation rate in the market segment in Brazil.
In December 2019, Chery won the “2019 Overseas Image of Chinese Enterprises” for the fourth time at the China Enterprises Overseas Image Summit Forum under the guidance of the State Council Information Office, the State-owned Assets Supervision and Administration Commission of the State Council, and the All-China Federation of Industry and Commerce, sponsored by the China International Publishing Group, and undertaken by China Report Magazine. Top 20″.
In the future, Chery Automobile will continue to adhere to its internationalization strategy, focus on brand building, integrate superior resources from all parties, and further accelerate its global market layout through innovative marketing, product and network structure optimization, and lay a solid foundation for participating in global market competition.
