(Beijing) In the first half of 2019, the BMW Group delivered a total of 350,070 new BMW and MINI vehicles in the Chinese market, a year-on-year increase of 16.8%, continuing to achieve steady growth in its core business. The automotive industry is undergoing disruptive changes and transformations. BMW listens deeply to market voices, responds quickly, and steadily implements the company’s strategic decisions. It has achieved high-quality development in brand building, product strategy, dealer services, and localized innovation.
Mr. Gao Le, President and CEO of BMW Group Greater China, said: “The good performance in the first half of the year is inseparable from strong product strength, as well as the efforts and support of the Chinese team and dealer partners across the country. In the current fierce competition, BMW Decisive decisions and clear strategies. In the second half of the year, we will continue to implement the ‘2+4’ strategy to provide Chinese consumers with more exciting product and service experiences, and bring consumers more in the fields of autonomous driving and smart interconnection. Innovation.”
Thanks to the success of its product strategy, BMW’s main models continued to perform well in the first half of this year. The deliveries of the new BMW 5 Series and the BMW 3 Series family both exceeded 75,000 units, and the new BMW 3 Series has just been launched at the end of June and is expected to continue to drive business growth later this year. The main driving force for business growth The new BMW X3 delivered over 58,000 units in the first half of the year; the cumulative sales of the BMW X1 exceeded 48,000 units, continuing to maintain its leading position in the market segment; the new BMW X5 also demonstrated strong product strength, with sales exceeding 1.1 million units in the first half of the year. million vehicles. In line with the general trend of consumption upgrades in the Chinese market, BMW has continued to enrich the product matrix of large luxury cars this year. The innovative BMW X7 and the new BMW 7 Series have received positive feedback from the market after their launch, and the new BMW 8 Series family will be launched in the third quarter of this year. “The Year of Luxury”. The just-released JD Power “2019 China New Car Purchase Intention Research” survey shows that the BMW brand ranks first in brand influence, which proves BMW’s accurate grasp of consumption trends and customer needs, as well as its correct product strategy.
The current market is full of uncertainties, customer satisfaction is the foundation of an enterprise, and high-quality customer experience cannot be separated from the strong support of dealer partners. The BMW Group firmly joins hands with dealer partners to empower dealers to cope with industry transformation and enhance high-end customer experience. To this end, BMW and dealers this year put forward the “Ten Commitments” project, focusing on creating an excellent customer experience; in addition, specially selected large luxury car flagship dealers for large luxury car customers to further provide exclusive service experience.
While maintaining the steady growth of its core business, the BMW Group has also accelerated its deployment and implementation of the “new four modernizations”, especially in the fields of autonomous driving and electric travel. It can be seen that the sales of BMW new energy vehicles in the first half of the year increased by nearly 40% year-on-year. Among them, the two plug-in hybrids of the BMW X1 and the new BMW 5 Series remained hot sellers. At the 2019 BMW Group China Science and Technology Innovation Day to be held next week, BMW will share its vision and latest progress in the field of autonomous driving.
In the second half of the year, the BMW Group will continue to pursue sustainable high-quality development and promote the implementation of its China strategy. On the one hand, focus on customer satisfaction, enrich the “Year of Sports” with more exciting M products, and provide consumers with an exciting brand experience; on the other hand, face the future and implement key innovation areas of the “New Four Modernizations” , to provide Chinese customers with rich product and travel service experience.
