Recently, the China Automotive Technology and Research Center (hereinafter referred to as “China Automotive Research Institute”) released the results of the 2019-2020 customer satisfaction survey of China’s automotive industry. Among them, Chery’s new-generation Tiggo 8 was awarded the “Best Entry-Level Medium and Large SUV” by virtue of its excellent product strength and professional and considerate service.
China Automobile Research Institute authoritatively announced that the new generation of Tiggo 8 ranks among the top three
It is reported that the China Automotive Industry Customer Satisfaction Survey created by China Automotive Technology and Research Center Co., Ltd. has been launched in 2012 and has always maintained an objective, fair, and third-party industry positioning. It passes nearly 40 cities and more than 20,000 people every year Conduct research on consumers, 140 evaluation projects, and publish to the whole industry. For the participating models, China Automobile Research Institute comprehensively evaluates them from multiple dimensions such as product satisfaction, service satisfaction, sales satisfaction, and after-sales service satisfaction. Reference and guidance.
The 2019-2020 China Industry Customer Satisfaction Survey involved nearly 40 automobile manufacturers across the country and more than 130 hot-selling models. The new generation of Tiggo 8 ranks among the entry-level medium and large SUVs with a high score of 795, which is higher than the industry average comprehensive satisfaction The top three places in the satisfaction list not only show users’ high recognition of the new generation of Tiggo 8’s products, sales, and after-sales services, but also highlight its strong comprehensive strength and competitiveness.
Core factor 1 of high satisfaction: Product improvement is rooted in users
The deep fit between product experience and current consumers, and even rooted in user performance and quality improvement, are the keys for the new generation of Tiggo 8 to achieve high product satisfaction.
For many users who prefer SUVs, they often not only love the driving pleasure brought by the strong power of SUVs, but also desire to own an economical, practical and fuel-efficient “100%” car. Therefore, while retaining the “big space” and “high comfort” of the old Tiggo 8, the new generation of Tiggo 8 has completely upgraded the power system. The new car is equipped with a Chery ACTECO 1.6TGDI direct-injection turbocharged engine, matched with a 7DCT wet dual-clutch transmission. Among them, the engine is the first 1.6TGDI engine of a Chinese brand with complete independent intellectual property rights, and recently won the title of “China Heart” Top Ten Engines in 2019, one of the world’s three major engine selections. Powerful at heart, the benchmark-level leading technology creates an essential label for an excellent and extraordinary driving experience. The new generation of Tiggo 8 has a “9-second-level” acceleration from 100 kilometers to 100 kilometers, and achieves an ultra-low fuel consumption of 7.4L per 100 kilometers. Come to a more surging driving performance.
In the era of mobile smart interconnection, consumers’ requirements for a car are not only limited to travel, but also have high requirements for quality and fun. In terms of interior, the new generation of Tiggo 8 is well-designed for life and technological style. At the same time, it is also equipped with Chery Automobile’s well-received Lion Zhiyun intelligent network connection system, such as full-speed ACC adaptive cruise system, 360° Leading intelligent configurations such as bird’s-eye panoramic ultra-clear reversing images are also available.
The second core factor of high satisfaction: faster, more professional and more considerate service
Behind the customer satisfaction is also Chery’s years of dedication in the service field. In 2006, with advanced service awareness, Chery launched its first self-owned auto service brand – “Happy Experience”. Over the past 14 years, Chery’s services have always been guided by user needs, upholding the spirit of ingenuity, improving service channels, continuously improving the overall service level and quality, and creating faster, more professional and more considerate one-stop services for customers.
In order to bring “more convenient” and “more professional” services to users, Chery launched a series of measures to further improve user service quality while maintaining its service advantages. For example, in order to be “more convenient”, Chery continued to deepen the development of network layout, and matched it with up to 10,000 door-to-door services and joined hands with well-known transporters and the “1+7” network spare parts layout model to further improve service response timeliness sex. In order to be “more professional”, Chery has formulated a more stringent talent selection mechanism to further improve the service level of on-the-job personnel. In terms of hardware, it has also accelerated the iterative update of equipment to better meet the user’s car service requirements.
In order to make the service “more intimate”, Chery has accelerated the renovation and upgrading of the store, and started to upgrade the rest area in the store, including the upgrade of the children’s entertainment area, the rearrangement of green plants, and the redesign and addition of soft partitions. This is to enhance the user’s feeling of being at home. In addition, during the special period of the whole people’s fight against the epidemic, many proactive changes and innovations have been made in terms of sales services based on new customer needs, and measures such as “four heart-warming car purchases” and “five peace-of-mind services” have been launched.
Customer satisfaction is the highest recognition for products and brands. When the Chinese auto market has entered an era of stock competition, user-centricity has become more important than ever. It is rooted in users and deeply meets the needs of users for products and services. It is believed that the reputation and sales of the new generation of Tiggo 8 in the market will further increase.
