On January 14, senior executives of Chery Group and Baidu Group met at Baidu Building in Beijing. Yin Tongyue, Chairman and Secretary of the Party Committee of Chery Holding Group Co., Ltd., Robin Li, Founder, Chairman and CEO of Baidu, and the high-level teams responsible for intelligent driving and Internet marketing business of both companies had exchanges, focusing on deepening and expanding intelligent driving and other fields Cooperation reached important consensus.
The picture shows the scene of the high-level meeting between the two sides
According to the consensus reached at the meeting, Chery Group and Baidu Group will further deepen and expand cooperation on the basis of the existing long-term stable and extensive cooperation, and mutually support the effective realization of the core strategies of the two companies. Baidu Group will step up its efforts to comprehensively empower Chery Group with AI to help Chery Group maintain rapid growth. Chery Group will comprehensively increase resource investment in various cooperation with Baidu Group, and strive to increase the total investment in 2020 compared with 2019.
The picture shows Chery Group executives visiting Baidu Building
Chery Group and Baidu Group are comprehensively docking, and Wu Xuebin, general manager of Lion Technology, and Li Zhenyu, vice president of Baidu Group, respectively take the lead to jointly promote the cooperation between the two parties.
In terms of smart driving business, the two parties will jointly create next-generation smart cockpit products that meet the needs of Chery’s consumer groups. Xiaodu’s in-vehicle OS cooperation has expanded from Chery’s smart new high-end brand EXEED to more models of Chery, and to products of all brands under Chery. The two parties will accelerate the exploration of the internationalization plan of intelligent network connection. Baidu Group will formulate targeted technical solutions, give full play to its rich accumulation in the field of multilingual speech and semantic technology, and help Chery Group rank first in the export of self-owned brand passenger vehicles for 17 consecutive years, while focusing on strengthening the development of the North American market. Successfully entered the mature markets in Europe and America. Chery Group will share cooperation resources in overseas markets with Baidu, give full play to its advantages in engineering research and development, manufacturing, and business channels, and help Baidu Group consolidate and further enhance its comprehensive influence in the global automotive industry.
In terms of Internet marketing business, Chery’s marketing system will fully connect with Baidu’s mobile ecological business group key account sales department to jointly build a full link of content ecological marketing based on Baidu, continue to promote Chery’s precise marketing, and create a unique Internet Chery new look. Baidu will build an exclusive core model marketing plan for Chery, integrating the marketing and market resources of both parties, and carry out joint marketing in stages, levels, and high quality, and jointly continue to enhance the brand influence of both parties.
The picture shows Chery EXEED and Baidu Apollo appearing at CES Asia
Chery Group has a long history of cooperation with Baidu Group and has always been a core member of Baidu’s Apollo project. As early as August 2016, Chery and Baidu jointly launched an all-electric driverless car based on Chery eQ; The first trial operation of open urban roads in China was carried out for human-driven cars. In April 2017, Chery signed a strategic cooperation agreement with Baidu to continue deepening cooperation in the field of smart cars. In January 2018, Chery Arrizo 5 equipped with Baidu Apollo autonomous driving technology made its debut at the Consumer Electronics Show (CES) held in Las Vegas, USA. In June 2019, Chery’s smart new high-end brand EXEED and Baidu Apollo landed at the Consumer Electronics Show Asia (CES Asia), once again letting the world see the smart hard power of autonomous vehicles.
Thanks to open cooperation and independent innovation to activate new drivers, Chery Group sold a total of 745,000 vehicles in 2019. Among them, the annual sales of self-owned brand models increased by 6.9% year-on-year, maintaining the contrarian rise in the “cold winter” of the auto market. The annual sales volume of the Group’s three main product brands – Chery Automobile’s new generation Tiggo 8, Arrizo series, and Chery Holding Jietu series all exceeded 100,000 vehicles. As of now, Chery Group has a total of 8.3 million global car users, including more than 1.6 million overseas users, ranking first in the export of Chinese brand passenger cars for 17 consecutive years. Chery Group has applied for a total of 18,601 patents and obtained 12,012 authorized patents, including 3,561 invention patents, accounting for 30% of the authorized patents, ranking the forefront of China’s auto industry. In the “2019 Automobile Patent Innovation Index” ranking released by China Automotive Industry Corporation, Chery’s comprehensive patent index in the field of intelligent network connection ranks among the top 20 in the world, ranking first among independent brand auto companies.
